The Nexus of the Internet of Everything? It's in the Palm of Your Hand
On a typical day, we hold in our hands a portal to our civilization’s entire trove of information and entertainment — and a window into our finances, our health, and the lives of our friends. Not to mention, the ability to make a purchase anywhere and anytime the whim strikes us.
To say that our personal devices have become an integral part of our lives is a vast understatement. But get ready for an even bigger wave of change. Mobile is poised to become ever more ubiquitous. But the focus will be less on the device itself, and more on its role as a critical enabler in the connected world of the Internet of Everything (IoE).
IoE is the intelligent connection of people, process, data, and things. And those “things” are gaining an increasing ability to talk to one another — and orchestrate events on our behalf. In the expanding universe of connections that is IoE, your smartphones and tablets will find an accelerating number of things with which to interact. In turn, those mobile devices will evolve from simply holding our apps to becoming highly intelligent devices that enable us to communicate with all manner of things in exciting new ways.
Mobile will also be more defined by wireless, network-connected sensors. These cheap, ubiquitous sensors will be embedded in our everyday world — in objects, in our homes, in “wearables” attached to our clothing, and throughout our cities. The emergence of standardized ultra-low power wireless technology such as Bluetooth, Wi-Fi, Zigbee, and Cellular NFC, provide the ability to achieve data transfer between nodes and devices — the core connectivity that will enable IoE. Adidas, for example, offers a smart ball with a sensor that integrates with an iPhone to show information on the trajectory and speed of the ball.
Once our devices are connected to wearable technology, they can sense our mood, know our behaviors, then course correct in real time. At this year’s, Consumer Electronics Show in Las Vegas, Billie Whitehouse unveiled a GPS-enabled smart jacket that integrates with the mapping app on your phone. Type in a destination and the little vibrators built into the shoulder pads tap out directions for which way to turn.
But that is just one example. As the digital understanding of our behaviors, our moods, and our emotional involvement deepens, it will enable a new level of self-knowledge that will improve our productivity, health, and wellness. For example, Stress Tracker, created by a team of psychologists and researchers, tracks your moods and tensions and learns what makes you anxious. Google Now and the Sherpa personal assistant remember past behaviors to predict a user’s next move. With AutoPebble, you can automate your life from your wrist, and perform a multitude of daily tasks by simply changing the screen to align to your current location and time.
Meantime, some of the functionality once contained only in your mobile devices is shifting to a multitude of other devices and connection points. The Nest Learning Thermometer, for example, contains a sensor that monitors your home temperature but can be controlled through your mobile device. And Aloft smart check in lets you zoom into a hotel, right past the check-in counter. The hotel sends a message to your mobile device with your room number; then you simply touch your RFID-embedded loyalty card to the door, and it will unlock.
In effect, your phone is becoming the master controller, holding your preferences and profile while enabling access to data in real-time
In a retail setting, smart devices will detect wireless signals and receive content as you walk through the door, or even before. The store’s network will share offers and information on what services and products are available at that location at that time. And your phone will enable you to control the interaction, blocking unwanted solicitation and allowing you to choose whether you want to reveal your identity for a more personalized experience. Not all shoppers are comfortable with opting into a system that enables retailers to track their moves, even in exchange for value-added offers and services.
Over time, more data will be leveraged for predictive analytics, combining and analyzing data from various sources in order to anticipate your behaviors. This means, for example, that your local coffee shop could sync with your phone to know you are on your way — and start brewing a made-to-order beverage before you even arrive.
Combining data from all these sources will certainly pose challenges. For marketers, the challenge might be even greater: figuring out what provides the most value for customers. Early studies, such as one conducted by Harvard Business Review, have determined that the success of such real-time discounts depends on parameters like distance and time. If done well, however, such offers have the potential to truly delight customers.
Mobile’s ability to enable interaction with the connected world is driving disruption across a wide swatch of industries. And new business models are emerging at an ever-faster pace.
So, remember the mantra: disrupt or be disrupted. And start thinking about how mobile will transform your core value proposition.
Cisco VNI (Visual Networking Index) Mobile Data Traffic Forecast and Methodology Update for 2013-2018
On June 10, 2014, Cisco released the updated VNI Global IP Traffic and Service Adoption Forecasts, 2013 – 2018 (see media release). The key drivers of global IP traffic growth (network users, devices/connections, broadband speeds, and video consumption) continue to show increases that will create a greater global demand for IP network resources:
By 2018, there will be nearly four billion global Internet users (about 52% of the world’s population), up from 2.5 billion in 2013
By 2018, there will be 21 billion networked devices and connections globally, up from 12 billion in 2013
Globally, the average fixed broadband connection speed will increase 2.6-fold, from 16 Mbps in 2013 to 42 Mbps by 2018
Globally, IP video will represent 79% of all traffic by 2018, up from 66% in 2013
As a result of these fundamentals, we are projecting that global IP traffic will grow three-fold from 2013 to 2018 --reaching 1.6 Zettabytes annually by 2018 (a 21% CAGR over the forecast period).
While quantifying the projected growth is important (and helpful to those who are planning for the future), what's even more interesting are the shifts, transitions and emerging technologies that could significantly impact IP networks in the future. After developing and updating the VNI Forecast for nearly a decade, here are three surprising findings that stand out for us.
Device/Connection Shift: Moving from Basic-Feature Phones and PCs/Laptops to Smartphones, Tablets and M2M
Each year, various new devices in different form factors with increased capabilities and intelligence are introduced and adopted in the market. There’s a clear change taking place in terms of the mix of devices (and multi-device ownership). Globally, many are replacing their basic-feature mobile phones with smartphones and business users and consumers are either replacing their PCs/laptops with tablets (or just adding them to their digital portfolios). And machine-to-machine (M2M) connections are really taking off. The Internet of Everything is becoming a reality. By 2018, there will be 7.3 billion M2M connections — a growing number of M2M applications, such as smart meters, video surveillance, healthcare monitoring, smart cars and asset tracking (et al.) are responsible for this growth. The figure below captures these shifts.
The effects of these device/connection shifts can also be seen from a traffic perspective. At the end of 2013, 33% of IP traffic and 15% of consumer Internet traffic originated from non-PC devices. By 2018, 57% of IP traffic and 52% of consumer Internet traffic will originate from non-PC devices. Despite the volume of connections (and market buzz), M2M applications won’t have a significant impact on traffic in the near-term. Due to the low-bandwidth nature of many M2M apps, they accounted for less than 1% of global IP traffic 2013 and will represent less than 2.8% of global IP traffic by 2018.
4K TV/Ultra-High Definition (UHD) Video: A Potential “Wildcard” for Video Consumption
The introduction and adoption of UHD or 4K video streaming could have a significant impact on IP video traffic (primarily in advanced video markets with established HD subscriber bases). This is because the bit rate for 4K video is about 18 Mbps, which is more than 2X the HD video bit rate and 9X more than the standard-definition (SD) video bit rate. We estimate that by 2018, 21% of the installed flat-panel TV sets will be UHD, up from 0.4 % in 2013. While consumer cost may prohibit 4K TV adoption for some, many of the barriers that were associated with 3D TV have been removed from this new technology (i.e., special glasses, additional access equipment, limited content, etc.). By 2018, we project that nearly a quarter (22%) of global IP video on demand (VoD) traffic will come from UHD content (see figure below).
Wireless Supplants Fixed as Top Access Type: Wi-Fi Leads the Way to Wireless Connectivity Over the past few years, we’ve seen and reported a significant rise in mobile data traffic. The figure below shows the growth of Wi-Fi and mobile (cellular) traffic in relation to traffic from wired devices. By 2018, wired networks will account for 39% of IP traffic, while Wi-Fi and mobile networks will account for 61% of IP traffic. In 2013, wired networks accounted for the majority of IP traffic at 56%, Wi-Fi accounted for 41%, and mobile or cellular networks accounted for 3% of total global IP traffic. Carriers of all sorts (i.e., mobile, cable, telco) are developing Wi-Fi strategies to reduce the burden on 3G/4G networks (enabling Wi-Fi offloading) and also to extend the reach of their content to subscribers beyond their residential environments (via public hotspots).
For more information and insights from the latest VNI study, I invite you to explore the following links:
Watch Cisco’s VNI Forecast 2013-2018 webcast featuring key findings presented by Doug Webster, VP Service Provider Marketing at Cisco and a panel discussion moderated by Dr. Robert Pepper, Senior VP, Global Technology Policy.
The Cisco VNI Forecast Highlights Tool provides key forecast predictions that can be chosen on a global, regional or country level (these include device, traffic and network speed projections).
Why IT Leaders Stand to Benefit from the Natural Process of Network Programmability?
The programming of network resources is not just a trend, but also a way to future-proof IT and business needs.
By the end of this year, the number of mobile connected devices will exceed the number of people on earth, and U.S. businesses alone will spend more than $13 billion on cloud computing and managed hosting services. In addition, the growing convergence of mobile, cloud and the network is demanding that organizations implement the right combination of strategies, processes, and infrastructure.
As the industry is changing faster than we can imagine, we are shaping the future with a new model for IT. Today’s infrastructure must be simple, smart, and secure.
A piecemeal approach to leveraging new technology—in the midst of a fast-paced market—could leave businesses disaggregated and left on the sidelines by faster competitors.
Unleash Fast IT, an operating model that delivers simplification and orchestration through automated, agile, and programmable infrastructures. The concept of Fast IT embodies IT being agile enough to operate at the speed of business. This means that in order for your organization to be successful in an increasingly complex world you must have an infrastructure that runs at a speed and scale never before seen.
There are three core principles for Fast IT: simplicity, intelligence and security. In some ways, this model is markedly different from the current IT model, which can be highly complex and closed.
How will Fast IT transform your network?
Here are six key ways you and your organization will benefit:
The programming of network resources is not just a trend, but also a way to future-proof IT and business needs. Learn more at Executive Perspectives.
1) Automation replaces manual configuration processes. With Fast IT, the highly manual, repetitive processes are automated, speeding up the rate of change and eliminating human error.
2) Management moves from a box-centric to a network-centric model. Organizations that shift to a Fast IT model will manage the network as a single, holistic entity rather than a collection of boxes that need to be managed independently.
3) Provisioning time is cut by orders of magnitude. When process automation is combined with the network-centric model, the time it takes to provision the network goes from weeks and months to hours or even minutes in some situations.
4) Closed systems become open and programmable. Legacy network devices are often closed, making it difficult for the network to “talk” to the compute and application infrastructure. With Fast IT, the network is open and programmable, meaning application changes can invoke network changes. For example, when a video conference is initiated, the video application could talk to the network to allocate the appropriate QoS level until the session is over.
5) Network data is transformed into business intelligence. “Big data” and analytics have become a top initiative for business and IT leaders today. Historically, raw network data was used to help understand how the network functioned but had little to do with business performance. With Fast IT, network data is transformed into information and insights that can be used to provide a new level of business level intelligence.
6) Adjusting security policies through software rather than manually. Through Fast IT, policies and processes for people and information can be implemented to all physical and virtual locations in an automatic way to help mitigate security concern and thwart cyber-attacks.
Overall, if we can address complexity, agility and security, we can not only provide value to the business and simplify existing initiatives, but we can capture more of the Internet of Everything (IoE) value at stake. Capturing value through connecting people, process, data, and things could be a critical tactic in answering stakeholders’ demands for growth. But it is one that can be achieved by leveraging the benefits of the natural process of infrastructure programmability.
If 5G is all that it’s speculated to be, the mobility landscape will be in for a dramatic change , especially as businesses and organizations embrace all that 5G stands to offer such as ultra-fast network speeds and an increase in capacity.
However, while the industry grapples with understanding “just what is 5G” many experts, such as Peter Jarich, Vice President of Current Analysis Consumer and Infrastructure services, declares that it is “more relevant today than you might think” as 5G will introduce new network architectures. In addition, many of the technologies being developed today will be a part of the longer-term implementation of 5G.
What’s all the hype with 5G?
Since we are in the technology industry, it’s pretty standard to hype emerging solutions and ideas. However, the jump from 4G to 5G will be similar to the evolution of 2G to 3G, in that it will enable a broad range of new capabilities through lower costs and faster speeds.
We see a lot of buzz words surrounding 5G such “infinite capacity” and “virtualization of the network,” but really, it’s not just about how wireless technologies can be applied to what people are doing, but also how we connect everything to the network in a way to best meet our needs.
In terms of mobility, 5G is an enabler of a new world.
Gartner often refers to a Nexus of Forces – the convergence of four major tech trends: social interaction, mobility, cloud, and information – as a means of changing our business landscape. Today, we are seeing this convergence first hand. And it needs a network to support it. For example, the influx of mobile devices and applications are measuring heartbeats and monitoring brake pads on trains. This capability is being combined with an influx of data – available in real-time through the cloud.
From a network technology standpoint, 5G will continue to connect these capabilities. It’s hard to predict exactly how all these pieces will come together, however 5G will be able to provide relevant networking – both over licensed and unlicensed spectrums – independent of people managing that process. With this in mind, 5G will be essential to bringing together people, process, data and things in an Internet of Everything world.
So, what can I do today to prepare for 5G?
Peter Jarich said, “You don’t need to wait until 5G arrives to figure out what you can do with it.”
If you’re a retailer, what does this mean? How do you start running your business differently? How do you start using mobility to engage with the customers that come in to your store like any e-commerce experience?
If you are a mobile operator, what does 5G mean for your business? In this new 5G world built on heterogeneous networks, how will your business need to evolve to stay competitive?
Regardless of your industry, the future of mobility – and next generation networks – will require every IT and business leader to redefine, reengineer and recreate business models based on the an infrastructure that is a lot more powerful and more pervasive than it is now. 5G isn’t here yet – but it is never too early to prepare and begin building a strategy.
Cisco Global Cloud Index Projects Cloud Traffic to Dominate Data Centers
Cloud Traffic Will Represent More Than Two-Thirds of Global Data Center Traffic by 2017 and Will Grow More than Fourfold From 2012 to 2017
SAN JOSE, Calif. - Oct. 15, 2013 - In the third annual Cisco® Global Cloud Index (2012 - 2017) issued today, Cisco forecasts that global cloud traffic, the fastest growing component of data center traffic, is expected to grow 4.5-fold - a 35 percent combined annual growth rate (CAGR) - from 1.2 zettabytes of annual traffic in 2012 to 5.3 zettabytes by 2017. Overall global data center traffic will grow threefold and reach a total of 7.7 zettabytes annually by 2017.
Highlights from the updated research include the following projections:
Global data center traffic will grow three-fold from 2012 to 2017.
By 2017, global data center traffic will reach 7.7 zetabytes per year.
By 2017, over two-thirds of all data center traffic will come from the cloud.
By 2017, nearly two out of three data center workloads will be processed in the cloud.
To assess cloud readiness, various fixed and mobile network attributes were analyzed. Average and median upload and download speeds and latencies were analyzed (median values were added this year to understand the variability of end-user cloud readiness within each country). Network performance characteristics are provided across each geographic region: Asia Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America and Western Europe. For this study, the following sample application categories were applied:
Basic Cloud Apps / Network Requirements
Download Speed: Up to 750 kbps; Upload Speed: Up to 250 kbps; Latency: Above 160 ms
Sample consumer basic services: text communications (email, instant messaging), web browsing, personal content locker (non-multimedia), e-banking, single player gaming, social networking (text only), basic video/ music streaming
Sample business basic services: text communications (email, instant messaging), VoIP, web conferencing
Sample consumer intermediate services: smart home, personal content locker (multimedia), online shopping, multi-player gaming, social networking (multi-media/ interactive), HD video/ music streaming, IM video chat
Sample business intermediate services: ERP/CRM, IP audio conferencing, video conferencing
Advanced Cloud Apps / Network Requirements
Download Speed: >2,500 kbps; Upload Speed: Higher than 1,000 kbps; Latency: <100 ms
Sample consumer advanced services: connected education, connected medicine, HD video chat, Super HD video streaming, 3D video streaming
Sample business advanced services: virtual office, HD audio conferencing, HD video conferencing,
All regions' current average fixed network performance characteristics can support an intermediate level of cloud services today.
The fixed networks of Asia Pacific, North America, Central Eastern Europe, Western Europe and Latin America can support advanced cloud applications.
All regions' current average mobile network performance characteristics can support some level of cloud services today.
The mobile networks of Asia Pacific, Middle East and Africa, and Latin America can support basic cloud applications.
The average performance of the mobile networks of Central and Eastern Europe, North America and Western Europe can support intermediate cloud applications.
Most regions have some outlier countries with fixed and mobile network performance results that are higher than their region's average cloud readiness metrics. For example, the mobile networks of individual countries such as Hong Kong and Singapore in Asia Pacific, and United Arab Emirates in the Middle East and Africa can support advanced cloud applications
Running Out of Bandwidth? Take a Fresh Look at 100G
Today’s service provider customers expect more. Their customers have grown accustomed to the quick ramp-up speeds, flexibility, and personalization of services no matter how they connect. To stay competitive, service providers need to do more than just re-engineer their networks. Service providers need to rethink how they engage with their customers to meet their business needs.
That is easier said than done. Service providers already face enormous demands on their network and data center assets from exploding mobility, video, and cloud-based applications. We are now in the era of the Internet of Everything that will drive new metrics of scale never seen before. How can service providers reduce costs and improve efficiency and resource utilization, even as they expand their business for new revenue-generating services?
The Cisco Evolved Services Platform (ESP) is a comprehensive virtualization and orchestration software platform that creates, automates and provisions services in real time, across compute, storage and network functions, to deliver desired business outcomes for applications running across multiple domains and facilitates the shift to new business models. It allows service providers to deliver prepackaged services from a flexible pool of resources that can be reused and personalized for each customer, automatically and on demand. With the Cisco ESP, service providers can confidently automate innovative new cloud service offerings, efficiently harnessing their network and data center assets and helping to reduce their current operating expenses up to 45 percent, while accelerating new revenue growth at up to five times their current rates. This platform supports faster and more effective ways to facilitate agile business processes and innovation, for a better return on investments (ROI).
Many vendors are working on pieces of the overall solution that is needed, whether in the data center, the wide-area network, or in services orchestration. However, success will be defined by solutions like the Cisco ESP,which offers an important advantage: It can flexibly combine best-in-class capabilities from an open ecosystem of technologies from any vendor to deliver services in the ways that customers prefer. Imagine being able to respond to market opportunities with the business models you need and greatly reduce the total cost of capturing those
Cisco Evolved Services Platform Overview
The Cisco ESP uses software-defined networking (SDN), Network Functions Virtualization (NFV), and advanced orchestration capabilities to forge a flexible and modular platform. With the Cisco ESP, service providers can quickly deploy new personalized offerings through services modules. Imagine offering prepackaged tiers of enterprise services with default features, security, and service-level agreements (SLAs), that customers can select from an online portal and activate with a click of a mouse. Service providers could engage their customers in new ways, allowing the customers to add new network services, upgrade to cloud digital video recording (DVR) in their home, or activate a new premium mobile broadband (PMB) service using a self-service platform that automatically provisions them in minutes.
The Cisco ESP allows all of this, making network services and applications easy to consume by providing the following essential functions (Figure 1):
Orchestration engine: This engine automates the creation, monitoring, and assurance of all required physical and virtual infrastructure, resources, and functions, when they are needed. It uses open APIs to connect applications to infrastructure, and it provides a common policy and unified subscriber management framework to deliver all services. The role of each service profile is to provide a comprehensive set of service attributes and policies linked through the orchestration engine that allows the operators to dynamically deliver personalized services
Catalog of virtual functions: This extensible and modular set of virtualized network and application capabilities links to services profiles to create the “offers” that can be deployed anywhere and scaled on demand.
Service broker: This element functions as the service provider’s storefront, translating business intent into actionable service initiation and chaining in the orchestration engine.
Figure 1. Cisco Evolved Services Platform Elements
Together, these elements remove many of today’s restrictions from your network and data center operations, and you gain a platform that is:
Open: It flexibly combines extensible best-in-class capabilities across a multivendor ecosystem accelerating innovation and fulfillment of personalized services.
Extensible: A comprehensive set of modular capabilities and prepackaged end-customer offers provides a powerful tool set, allowing operators to optimize their networks, and create and automate new services as business needs dictate.
Elastic: It dynamically scales existing services while optimizing network and data center assets, when and where they are needed.
The Cisco Evolved Services Platform acts on personalized service profiles, automating the programming and provisioning of virtualized services across the network and data center infrastructure. It can program any physical or virtual device through SDN controller software modules using open APIs. Cisco participates in OpenDaylight software development efforts and has contributed the SDN controller software to accelerate the open programming of network and data center infrastructure.
With these capabilities, Cisco ESP provides the platform to dynamically translate business intent into tangible services, on demand. It allows operators to respond to market opportunities with the business models they need, using capabilities that are easy to buy and deploy, creating services that are easy to consume and manage.
Flexible Deployment Models
Service providers can take advantage of the Cisco ESP in a number of ways, depending on their business needs (Figure 2). There are four possible deployment options:
Virtual functions: Service providers can choose from a wide array of individual software, hardware, and advanced services components, and they can integrate those that best complement their existing software and infrastructure to support their service deployment requirements. The virtualized functions are hardware- and hypervisor-independent, so they can operate on any general-purpose compute platform.
Orchestrated: This option combines selected virtualized functions and orchestration software modules that are “networked” together using standards-based “service chaining.” By prepackaging virtualized elements with orchestration, service providers can build and deploy new personalized offerings faster.
Turnkey “POD”: A complete turnkey and integrated service module, known as a “POD,” includes all the software, hardware, and associated advanced services required to deploy a particular service offering.
As a service: With this pay-as-you go model, Cisco integrates and operates the turnkey solution PODs as a cloud-based offering to support the specific services that service providers bring to market and sell to their customers.
Figure 2. Flexible Deployment Models
Capitalizing on Network Functions Virtualization
NFV is an essential capability for enabling new business models and cloud-based service offerings. Cisco is a leading member of the European Telecommunications Standards Institute (ETSI), which is shaping the standards-based approach for NFV. The goal of NFV is to take network functions normally built into hardware and implement them in software on standardized compute platforms. Cisco has developed an extensive set of virtualized network functions (VNFs) across all technology domains. These VNFs are integrated into the Cisco Evolved Programmable Network (EPN) architecture, providing an elastic and flexible fabric that allows the real-time shifting of physical and virtual capabilities across the network and data center. The Cisco Evolved Services Platform aligns with the management and orchestration aspects of NFV to harness all of these networking capabilities as they are needed. The Cisco ESP helps to create business value efficiently automating service delivery on demand.
New Services Modules
Services modules play a central role in the ability of the Cisco ESP to transform service provider business models. In today’s environments, many services require a complex operation of hardware, management tools, and business processes. As a result, deploying new services often takes many months. Cisco ESP services modules provide prepackaged, end-customer solutions that can be turned up in minutes and scaled elastically, as business needs dictate. The modules also provide a unified, transparent services environment that allows service providers to collect and derive untapped business value with rich, real-time, and long-term analytics.
The following sections describe some of the new Cisco ESP services modules that may be deployed today.
Virtualized Mobile Internet
Many enterprise customers require high-performance wireless services with guaranteed low latency. These services are especially important in certain industry sectors, such as mining, transportation, oil, and public safety. Due to the nature of their deployment environments and applications, these customers would be well served by a private Long Term Evolution (LTE) radio network based on Cisco Virtual Packet Core software, combining macro and small-cell technologies, as illustrated in Figure 3. The solution’s self-organizing network (SON) technology, access network discovery and selection function (ANDSF), and policy software modules help ensure the highest quality and consistent service, along with seamless handoff between licensed and unlicensed small cells.
Drawing on the automation made possible by the platform’s virtualization and orchestration capabilities, Cisco ESP for virtualized mobile Internet can generate up to 43 percent operational cost savings for the operator compared to current solutions by reducing complexity and using fewer tools to deliver these services.
Figure 3. Virtualized Mobile Internet
In this example, the service request supported by Cisco ESP would proceed as follows:
1. The enterprise IT employee accesses the mobile service portal to request the virtualized mobile Internet offering from the active service catalog.
2. The service provider ships the required hardware and software modules to the enterprise site to be installed and provisioned.
3. The service provider uses the service orchestration software module to initiate the mobile Internet workflow.
4. The resource orchestration software modules automatically bring up the service on the Cisco Virtual Packet Core, based on the service profiles that provide the linkage to the associated mobile VNFs.
5. Small cells are deployed and the virtualized mobile Internet service is activated.
Multiscreen Cloud Digital Video Recording
Consumers want the freedom and flexibility to arrange their video content viewing around their own schedules, inside or outside the home. Service providers can meet this demand by using Cisco ESP to deliver Cisco Videoscape™ Multiscreen Cloud DVR Solution, as illustrated in Figure 4. The solution scales the ingestion, recording, management, and delivery of any type of content, over any network to any device, instead of requiring customers to use a physical DVR located in their homes.
Using the Cisco ESP for multiscreen cloud DVR delivers significant business advantages for the video operators, compared to the current deployment model. This solution helps operators increase revenues up to 7 percent from higher penetration rates. The Cisco Videoscapeämultiscreen cloud DVR solution is also easier to implement as a cloud-based “try and buy” offer along with tiered services. Service providers can also achieve TCO savings of up to 15 percent from shared pooling of resources, along with optimized content and streamer positioning made possible by real-time analytics, policy, and orchestration.
Figure 4. Cisco Videoscape Ô Multiscreen Cloud DVR
In this example, the Cisco ESP handles the subscriber request as follows:
1. A subscriber goes to the video service provider’s web portal and requests the addition of a Cloud DVR offering to his or her service tier.
2. “Check-out” action initiates the subscriber order.
3. Cisco ESP resource orchestration software automatically sets up the new service, based on the subscriber service profile, and links to the virtualized video applications and network functions.
4. The new Cloud DVR service menu is activated on the customer’s device user interface.
5. The subscriber may now record and view content from any device.
6. The subscriber schedules recording of a favorite show.
7. The Cloud DVR software queries the video cache and determines whether the user is authorized for local storage on their device or for cloud only.
8. As the scheduled recording occurs, the system verifies content rights and applies the appropriate content storage policy.
9. When the subscriber accesses a prerecorded show from any device, the video content streams from the closest location in the appropriate format.
Cisco Open Network Environment
The Cisco Open Network Environment is Cisco’s vision for an open, programmable framework that allows service providers to harness untapped network value, improve business agility, and simplify operations, while setting the stage for new business models, revenues, and profits. The Cisco ESP and the Cisco EPN foundation on which it runs, are based on this logical software framework, which uses standards-based SDN, NFV, and innovative service orchestration to bring the value of the network to the applications.
The Cisco Open Network Environment encompasses three functional layers, as illustrated in Figure 5.
Figure 5. Cisco Open Network Environment
The applications layer at the top represents end-user applications, as well as system applications, that service providers may use to provide additional business value to their consumer and enterprise customers. The Cisco ESP serves as the modular orchestration engine, which provides business logic and policy application software modules to automate service delivery, while optimizing the use of network and data center assets. The Cisco EPN architecture is the foundational layer that integrates the physical and virtual network and data center infrastructure across a flexible and elastic fabric. Standardized, open APIs create bidirectional feedback loops between and across these layers to simplify programming and accelerate innovation of new applications and services.
The Cisco ESP provides the essential capabilities that service providers need to expand their business models and accelerate time to revenue for new services. The platform is:
Easy to buy: The Cisco ESP provides flexible buying models packaged according to service provider needs that allows their services to be delivered in the way that their customers and subscribers want to consume them.
Easy to deploy: The Cisco ESP requires fewer tools and is based on entirely open interfaces to enable multi-vendor deployment.
Easy to sell: Cisco ESP automation and orchestration capabilities help simplify the creation of new services, accelerate the sales process, and improve time to market, while increasing revenue growth from personalized high-value services.
Easy to manage: Service providers using the Cisco ESP can dynamically shift application and service workloads between resources to reduce costs.
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Running Out of Bandwidth? Take a Fresh Look at 100G
Service providers around the world share concerns about running out of bandwidth. Business challenges surrounding continued bandwidth growth, linked to video, mobility, and cloud applications, are significant. Service providers also report declining revenue from a cost-per-bit perspective, so not only does the network need to grow, it also needs to grow more cost effectively. The Cisco Virtual Networking Index™ (Cisco VNI™) predicts that over 50 billion devices will be connected over these networks by 2020. The network effects of the Internet of Things, LTE mobility, and mobile video are just beginning to be understood. In a world where mobile device network additions are growing four times faster than the population, and machine-to-machine (M2M) device network additions are growing five times faster than mobile device additions, this problem is clearly becoming highly important and requires a good solution.
To solve this challenge, it’s best to deconstruct the problem. In the case of bandwidth growth, all the described services share some component of network connectivity. Network connectivity over the highest-bandwidth metro, regional, or core portions of networks requires dense wavelength-division multiplexing (DWDM) transport technology. This technology has primarily been deployed with 10G lambdas or channels, resulting in 10G scale and 10G price points. 10G technology has been an attractive solution as a result of investments during the previous technology boom. A more recent period of 100G investment, led by Cisco, is now producing higher scale, better performance, lower power consumption, smaller form factors, and compelling price points. This white paper describes each of these technological advances and how this 100G benefit in scale can even be accomplished with existing, fully depreciated, legacy 10G DWDM systems.
Given all the technology and market trends just described, transporting services over 10G trunks or waves is just not viable any longer. When your aggregated service demands are 1G and 10G or higher rates, the trunk ports need to support a rate that is at least an order of magnitude higher to manage the workload effectively. To maintain proper operational scale and extend the life of the service provider’s fiber investments, 100G trunking just makes more sense.
Currently 100G coherent technologies are at the beginning of what’s destined to become a prolific new network life cycle. In many ways, 100G is much like 10G was back in the early 2000s, when initial products were deployed in the long-haul and core portions of the network first, and then the base technology migrated out to, essentially, all parts of the optical transport network over time. This migration will happen to 100G coherent technology as well, as the product research and development (R&D) investments create solutions that fit across a wider range of network applications, and as they go from today’s discrete component-based DWDM modules to highly integrated silicon photonic pluggable 100G modules. Those 100G silicon photonic pluggable modules offer lower cost points, lower power consumption, and lower space requirements.
One big difference between legacy 10G and coherent technology is the ease of use, all the way from the network-planning phase through the deployment phase. Coherent technology has incorporated digital signal processing chipsets (DSP) in the transceiver modules and that means that 100G DWDM optics deployments have become easier. Now the service provider does not need to know complex optical physics and fiber waveguide-transmission theory to procure, plan, and deploy high-speed optical networks, span by span. Most of that deployment operating expense (OpEx) has been removed from the equation because the DSP does all the “hard work” for you. In return for this freedom, service providers can focus their time and energy on what matters most to them, the services they deliver to their customers and the revenue produced by those services.
In fact, the enhancements provided by coherent technology are encouraging service providers to build 100 percent coherent networks for new networks. This provides the following great benefits:
There is no need to purchase, plan, and install dispersion compensation units (DCU), because they are not needed.
Without DCUs in the network, overall network performance is better, with respect to amplifier design and their inherit noise figures, which saves money by extending optical reach (which allows elimination of optical regenerators, in most cases).
Multiple 10G services can be quickly added to the network by provisioning pluggable client ports on 100G muxponders, rather than adding new 10G transponder cards as we do today.
Cisco 100G solutions offer up to 10 times the efficiency in space utilization.
To be clear, these coherent technology benefits are not just for new deployments. Many of the same benefits can be gained on existing, depreciated network infrastructure. In fact, today’s 100G technology can extend the life or investment profile of those networks by tenfold. For example, a service provider may be running a network that was installed five years ago using 100-GHz spaced filter technology. Due to their success and the current bandwidth explosion of services, service providers may only have 10 channels left, at 10G per channel on the legacy network. If 10x10G to 100G muxponder cards were deployed on those remaining 10 channels, then the service provider has effectively extended the life of the existing network and remaining bandwidth by up to 10 times. Figure 1 gives a simple illustration of this network across a single optical span.
Figure 1. Substantial Gains from Deploying 100G on the Remaining Channels of a Legacy 10G Network
Of course, the initial cost of 100G is higher than 10G today (although that is quickly changing), but this difference is less, when you factor in all the costs associated with planning, deploying, and operating a network. Today’s 100G modules take up fewer slots in the chassis than legacy 10G systems. The network planning and design is greatly simplified due to coherent technology, and adding services and bandwidth to the transport network is quick and easy. This 100G solution can even be deployed as an alien wavelength in another manufacturer’s legacy 10G network to take advantage of all the depreciated assets in the field.
Figure 2 illustrates the simple comparison of a 10G transponder and a 100G muxponder, which was used for this analysis, and shows the per-channel service increase that is possible.
Figure 2. Legacy 10G Transponder vs. 10 x 10G to 100G Muxponder
In this analysis, the Cisco 100G solution, when compared to Cisco 10G or any competitive current 10G DWDM transponder solution typically yields the following result ranges:
At first, the 100G lambda with 10G client is two to three times more expensive than 10G.
The break-even point between using 10G or 100G DWDM trunks usually occurs between the second and fourth 10G client interface, depending on the network design and per-product price points.
The final solution is typically 40 to 70 percent less expensive than current 10G transponders, comparing 10 x 10G transponders to one 100G muxponder with 10 x 10G clients.
These advantages occur regardless of the optical span length or the number of reconfigurable optical add-drop multiplexer (ROADM) degrees or amplifiers at a site. If the legacy 10G channel can reach the optical span, the 100G coherent solution from Cisco can as well, with no guard bands and no additional regens or other hidden penalties. The performance can really be that much better. In addition, the following operational benefits can be realized:
Added optical span budget for the 100G muxponder, due to coherent detection
10 times fewer devices to manage for equivalent service delivery
No need for dispersion compensators for 100G coherent optics
The option to use 100G coherent optics as an alien wavelength in an existing 10G deployment
Ability to deliver 100G services
Better utilization of the fiber plant
Early 100G DWDM solutions suffered from high prices, poor performance, high power consumption, and poor use of space, compared to 10G. A new crop of 100G products from Cisco has leveled the playing field. While this 100G technology is being used in Cisco products, ranging from data center to core routing to DWDM, the optical use cases can be particularly compelling. Using the new 100G technology with your embedded base of ROADM and amplifier technology, no matter which manufacturer, can gain even more out of an old investment that might have been considered obsolete. Using the new 100G technology in a Greenfield deployment can yield even greater results, streamlining capital expenditures (CapEx) and OpEx in the process. No matter where you are in the technology life cycle, 100G deserves a fresh look.
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The Cisco Videoscape™ Advertising Suite is a comprehensive offering that makes targeted advertising content and accurate measurements possible. With these capabilities, digital content providers can offer advertisers and media buyers measureable, targeted, and interactive advertising on their video content. In addition, they can seamlessly target their viewers with local content. The components of this end-to-end Cisco solution can be integrated with content and service providers’ existing systems.
There is clear evidence showing that multiscreen and on-demand video advertising will begin to take an increasing share of TV advertising budgets as viewers spend more and more time on online viewing.As mobile, tablet, and connected TVs proliferate, so, too, will the opportunities and techniques for video advertising. Not only will on-demand, online video advertising grow faster than the linear TV ad spend,but it will also begin to move budget fromthe linear broadcast model to online, as brands and agencies get comfortable with the addressability, ease of sale, delivery,and measurement techniques which are far more advanced than the traditional broadcast models. Even if TV ad spend remains robust and retains its primacy as the premier branding medium, the techniques it offers to advertisers and agencies are bound to impact linear TV advertising. These techniques include improved targeting and addressability, customization, semi-automated creative (eg multiversions), online selling and brokerage (which will reduce wasted inventory), ad operations, and delivery. Very significantly, they also include measurement and analytics. Cisco provides a number of solutions for the analysis and measurement of advertising content, from set-top box (STB)-based audience measurement to support for third-party clients and network data aggregation. We work with a number of global partners to provide the core measurements required to support a trading currency for advertising.
The Opportunity for Service Providers
Advanced addressable advertising gives service providers the opportunity to more effectively monetize their current advertising inventory, making the most of existing advertising inventory and creating new opportunities. These opportunities include:
Direct revenue from ad sales of service providers’ own inventory across all devices
Audience segmentation, allowing delivery to higher value demographics and opening up inventory to new advertisers
Share of advertising sales revenue proportional to audience delivered to or made possible by the service provider, for example, to companion devices
Advertising sales revenue in the context of channel carriage deal negotiation
Advertising sales revenue in the context of on-demand content acquisition and delivery
More advertiser-relevant subscriber data and viewing data
The Cisco Videoscape Advertising Suite
The Cisco Videoscape Advertising Suite lets service providers monetize new platforms and services by extending their existing business models using industry standards.
The suite provides a collection of tools and applications for the management, delivery, and measurement of advertising content
It provides capabilities that can enhance existing advertising business, such as addressable advertising delivered by broadcast to a digital video recorder (DVR)
Cisco customers can take advantage of new platforms and services for multiscreen advertising for linear and nonlinear content over one-way and two-way networks
Cisco measurement and analytics tools provide deep consumer insight, allowing you to track and predict behaviour
The suite includes advanced advertising solutions offering service providers, pay-TV operators, and advertisers more precise tools that can help increase revenues and opportunities. This suite includes the following components:
Multiplatform Advertising makes addressable advertising an integral part of the viewing experience across multiple screens, providing a targeted advertising capability for over-the-top (OTT) and managed services
Addressable Broadcast advertising delivers targeted advertising from a local DVR, substituting the broadcast advertisement for one that is more relevant to the viewer, providing regional and demographic addressability. This capability is available in subscribers’ homes or may be deployed at a local headend
Audience Measurement System measures viewer interaction with TV content, advertising, and advanced services
Electronic Program Guide (EPG) Advertising allows pay-TV operators to place ads in multiple, easily configurable ad zones in the EPG, which is the central hub subscribers use to access all digital TV services
Interactive Advertising enhances advertising, allowing different types of viewer interactivity, including contextual and companion applications and content
Measurement is crucial for all advertising, because it provides a foundation for creating a common currency, which is required by all parties when trading advertising inventory. Cisco’s experience in providing audience measurement solutions means we not only measure standard delivery metrics (with our network and delivery analytics) but also capture the specific data and information required for advertising trading. Cisco partners with many independent measurement and analysis organizations worldwide, including Nielsen in North America and BARB in the UK, which helps ensure that our measurement tools provide industry-standard information, as well as providing deeper insight for the service provider.
The Need for Openness
As the number of devices and applications increases, and as customers opt to use their own devices, it becomes ever more critical to use open standards and technologies to deliver a multiscreen viewing experience. The adoption of open technologies by our customers and the need to make legacy systems accessible are major factors in:
Promoting interoperability between different devices and applications
Delivering consistent and compatible experiences and interfaces
Supporting compatibility across multiple vendors
Cisco supports the key standards in this area and is involved in many of the relevant standards bodies. We can also provide support and advice to help ensure that legacy systems can work with and support new services.
The Cisco Advantage
Cisco has significant expertise in the multiscreen video market and in measuring the viewing of programs and TV commercials on a wide range of channels, platforms, and companion devices. We are leading the way in multiscreen delivery, working with many of the major service providers in North America and worldwide. Cisco Videoscape advertising solutions will give service providers and broadcasters the capabilities they need to meet today’s challenges and provide a firm foundation for the future, including:
Multiscreen advertising across all devices and services
The ability to measure and analyze viewing data from all devices and applications
Unified campaign management from a single user interface, delivering efficiency
Design that provides a consistent user experience optimized for each device
Network Optimization Through Virtualization Through: Where, When, What and How?
Virtualization is not a new concept but it is now being applied to network functions such as those in switches, routers, and the myriad network appliances deployed. The expectation is for sizable costs savings and greatly reduced network complexity. The early days of server virtualization had a dramatic impact on lowering server capital expenditures. Yet operational costs skyrocketed as more labor-intensive and complex processes were required. Eventually these costs were reined in with more integration of servers and network infrastructure and more advanced software capabilities.
So what lessons can operators learn from the past experience with server virtualization? Beware of merely shifting costs from capital to operating expenditures. Be selective in virtualizing the right resources and functions driven by the business need, and not the technology lure. Let lowering total cost of ownership with a flexible, adaptable infrastructure be your focus in regard to optimization.
Focusing the Optimization Spotlight in Operator Environments
Complexity - Reducing complexity is a good place to start. Right now, maintaining current services and applications along with introducing new ones are cumbersome processes. They rely on incredibly complex and time-consuming operational processes and require highly skilled personnel. Reducing complexity through automation and orchestration will speed operations, contribute to service agility, and lower operational costs. Any virtualization technology suite being considered should be able to demonstrate reduced complexity of the network operations as a whole and not merely move the problem from one area to another.
Virtualizing selectively - There are some obvious areas where virtualization and the associated use of common servers make good sense generally. For example, one area is network functions with very high computing needs but low to modest networking performance requirements for latency, speed, and predictability. These functions include subsystem control, such as IP Multimedia Subsystem (IMS), and network control, such as Domain Name System (DNS). Virtualization and use of common servers makes less sense for network functions with very high-performance networking needs, such as high bandwidth load, low latency, or high predictability. Examples here include core data center switching and WAN backbone routing which have modest computing needs but very high forwarding needs.
Positioning virtualized functions - Another important aspect that affects the level of optimization is deciding where to locate virtualized functions. Optimization efforts should always be balanced with the need to maintain required levels of performance and quality of service (QoS). Reducing costs through the use of virtualization and commodity platforms at the expense of the end customer’s experience will be inadvisable in many circumstances. Deciding where to place a virtualized function should always include consideration of the total cost to deliver and maintain a service, the ease of scaling the service up and down, and the infrastructure’s relative agility in response to changing market conditions.
For example, a virtualized, high-definition (HD) video feed might best be located as close to the customer as possible for the highest quality and performance. Another issue to consider in locating some functions far from where they are being used is the bandwidth cost required to backhaul across the network. A distributed, popular HD video feed is likely to yield better economics by reducing the network load, yet long-tail content is likely to be better placed centrally where there is cheaper storage. An ideal infrastructure will provide the operator with the flexibility to position and easily reposition content according to the best economics and not be constraining due to its technology.
Candidate locations for virtualized functions include central data centers, distributed data centers, points of presence (POPs) and central offices (COs). (Telecommunications providers already have a central office infrastructure and are turning those locations into small data centers.) A final location for locating virtualized functions for the highest quality experience is, of course, the customer premises.
An infrastructure that can support the easy relocation of a virtualized function could also be critical in a case such as a service introduction through a central data center for rapid time to market. The network functions within the service might then need to move to more optimal locations as the service scales and performance requirements become paramount.
How virtualized functions are deployed - Virtualized functions may be deployed onto common servers in several ways: on x86 rack or blade servers in data centers, on x86 server blades in router or switch slots, and on x86 servers located next to routers and switches at other locations (CO, POP, customer site). The optimization of network architecture can be well served by a careful end-to-end analysis of the performance benefits and cost associated with where virtualized functions are physically located.
Capacity planning - A study by ACG Research shows how traditional approaches to capacity planning can no longer keep economic pace with demand (Figure 1). This can lead to lost opportunities, customers, and revenue, or to an under-utilized investment. Hence, the old capacity-planning model is another opportunity for economic optimization. What operators need is a more flexible and granular infrastructure to support increasingly unpredictable capacity demands.
With greater mobility of users and high network-loading HD video content, network capacity and resources need to be responsive much faster than the current provisioning model can support. This implies that the appropriate infrastructure can adapt its resources and capacity to application and user demand times. Virtualization applied correctly will result in more granular up or down scaling with demand; the hardware increment or decrement becomes the server. Virtualization also makes it easier to power down hardware not needed for current demand, yielding significant energy and cooling costs savings.
Figure 1. The Capacity Planning Challenge for Operators
Source: ACG Research
Use orchestration - Most services today require several functions. If these functions are virtualized then a key part of optimizing your network is tying all of these functions together correctly and in as simple a way as possible. That’s very hard to do without NFV-ready orchestration tools. A suitable orchestration system automatically responds to the needs of applications and services to apply functions optimally - in the correct order, with the correct CPU, storage, and network capacity, and in the optimal locations. The orchestrator knows where virtualized functions are (or places them where they are needed in real time) and which are necessary through service profiles, discovery, and cataloging techniques. Sometimes a function will be moved or powered up or down when not needed based on business needs. Use an orchestrator to optimize the integration and coordinated use of network functions.
Lowering capital expenditures - Another focus for optimization is the reduction of capital costs through greater reusability of resources, another benefit of the new world of virtualized resources, converged infrastructure, and programmable networks. The current operator environment is full of special-purpose, dedicated infrastructure that is complex to manage and is largely under-utilized. With the move to standard x86 server platforms and higher utilization of network resources with greater intelligence, virtualization, and automation, operators optimize their capital budgets through much higher reuse of resource.
And what does this mean for a virtualized infrastructure? In regard to optimization, the infrastructure chosen by operators will need to be flexible in supporting all types of services and the varying degrees of capacity and resource granularity that they consume. It will need to support virtualization at several locations throughout the network, along with easy relocation of a function, as the business requires. It will need to interact with applications and management systems to provide highly responsive elasticity of resources-fast ramp-up as demand increases and fast ramp-down and power-down when no longer needed. Lastly, it will need to reduce complexity for the network operations staff, freeing them up to do more business innovation.
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The Cisco Policy Suite for Mobile is a proven carrier-grade policy, charging, and
subscriber data management solution that enables service providers to rapidly create and bring new services to market, delivering a better user experience, optimizing resource usage, and generating new monetization opportunities.
At the recent LTE Asia held in Singapore , Cisco shared our vision and strategies to operators on
how to beat the competition in this rapid changing environment by reducing network cost and provide experience for subscribers. Patrick Nijsters, Head of Cisco Policy provides an overview of the components of the Cisco Suite of Solutions
A Nearly one year into announcing our Connected Mobile Experiences (CMX) solution, and with
today's announcement, there's even more. We're kicking off a deep dive blog series to give you an in depth look at the new enhancements, but for now here's a taste of what's new:
CMX for Facebook Wi-Fi
CMX for Facebook Wi-Fi allows retailers, hoteliers, restaurants, and more to engage and analyze customers and guests using the Cisco and Facebook Wi-Fi platforms. It enables guests to easily connect to the Wi-Fi network using their Facebook credentials and "check-in" to the venue's
Facebook profile. The check ins give venues additional marketing and branding opportunities
through broadcasting through guest news feeds, as well as valuable demographic information. See how a conference center, Evergreen Brickworks, is using the solution:
Enhanced onsite analytics have a revamped UI to show you how, where, and when customers and visitors are moving throughout a venue. New online analytics show you top visited websites and metrics for online mobile promotions, and social analytics gives demographic information on customers who have checked into the venue.
This new location-enabled captive portal enables you to create a custom onboarding and landing experience for your customers and better understand visitor behavior while in the venue. Web or social authentication enables easy onboarding to the Wi-Fi network.
This location services web marketing tool enables organizations to build and measure
context-aware, targeted marketing campaigns. They can view authentications, browser campaign adoption (click-throughs) by particular zones, device types, top websites visited, and more.
CMX Partner Ecosystem
Cisco is adding over a dozen new partnerships to the CMX Partner Ecosystem program to deliver a broader range of use cases, from apps to analytics to custom onboarding, for organizations to leverage the rich location and contextual data from the Mobility Services Engine.
This is only scratching the surface of what we have in store to help our customers level up to creating unique, personalized relationships with their customers or visitors.
Stay tuned for a closer look into each of these new features, and make sure to check out the CMX solution at cisco.com/go/cmx
Telstra Building the Foundation for Premium Cloud Services
Internet traffic in Australia is set to grow 3-fold from 2013 to 2017 according to the latest data from Cisco’s Visual Networking Index (VNI). However, if we “look behind the curtain” there is more to this story beyond just greater bandwidth demand as both consumers and enterprises are increasingly adopting cloud-based services. This move to the cloud provides a new opportunity for traditional service providers since they can uniquely combine network infrastructure and data center capacity to deliver premium cloud services with an SLA guarantee. Australia’s leading telecommunications and information services company, Telstra, has established itself as a trusted provider of cloud services, such as collaboration and management applications, to customers. They’re achieving this with a new architectural approach that enables a next generation Internet experience combining networks, data centers and applications together while ensuring resiliency, low-latency performance, and programmability.
Telstra recently announced extending partnership with Cisco to provide scale, innovation and improved global reach with a network that can manage multiple applications across hybrid, public cloud environments. The scale and intelligence of this cloud will provide the reliability and reach that Telstra customers demand. With cloud-ready capabilities such as providing service level assurance and dynamic network services for workloads and applications, business can now shift more to the cloud with confidence.
A key milestone in partnership was the inauguration of live traffic on Cisco’s Network Convergence System (NCS) 6000. With the Cisco NCS 6008 at the core of their network to provide the capacity and intelligence to allow customers to shift more workloads to the cloud with confidence, Telstra has led the industry in building a scalable and resilient programmable network. A network that can easily virtualize services, simplify and consolidate network layers and automate and provision services real-time across multiple domains. The Cisco NCS6008 underpins a new Evolved Programmable Architecture from Telstra that will see the network dynamically adjust to provide the required capacity and SLA for the application or service being delivered.
Telecom New Zealand Makes Fast, Reliable Wi-Fi Easy to Access
Telecom New Zealand (APJC) is a leading provider of mobile, internet and landline services for business and consumers. Through the efforts of their Telecom Digital Ventures team, TNZ is making it possible for active mobile device users to access Wi-Fi far and wide using Cisco Aironet APs. (CMX; Aironet APs)
Increase customer loyalty with free access to carrier-grade Wi-Fi via hotspots nationwide
RST Fiber, service provider in Shelby, North Carolina, discuses their all-fiber network based on Cisco's Evolved Programmable Network.
RST Fiber (Americas), based in Cleveland County, North Carolina, has developed and manages a 3,100 mile underground fiber optic network. It is the first privately owned company in the U.S. to introduce and activate a 100-gigabit backbone network employing carrier grade IPv6, a critical component for the Internet of Everything. The Cisco EPN offers a massively scalable, smarter and more adaptable Internet along with countless other fiber-related services. (Evolved Programmable Network)
Platform enables company to service customers large and small
Reduces time to market and time to revenue for delivering services
Asia Service Provider Builds Network Foundation for Business Growth
Cisco Smart Net Total Care helps Vinaphone Improve Maintenance Service to Boost Network Availability
Vinaphone is a leading mobile network operator headquartered in Hanoi, Vietnam with a 30% market share representing 30 million subscribers.
Mobile consumer services continue to grow rapidly with the expansion of Vietnam's economy. Vinaphone's business goal is to keep pace with this expansion by investing in new technologies to maintain its leadership as a service innovator. It currently operates both a 2G and 3G network, and was the first mobile operator to launch 3G. As a result of these and other technology initiatives, Vinaphon's efforts have consistently been recognized with numerous industry awards, including two information and communications technology (ICT) Awards given by Vietnam's Ministry of Information and Communications (MIC) for best post-paid services and best new services.
Based on its application of advanced communication technology, Vinaphone is now found in even the most remote regions of the country. Looking ahead, it expects that continued network investment in mobile innovation will further fuel its Vietnamese market growth. For Vinaphone, a reliable network is the foundation for future success, and the company is always looking for ways to further protect its network from risk.
Competing in the fast-paced mobile communications market requires agility and speed; a service provider's network has to be up to the task. Downtime is not an option when consumers can easily change from one provider to another if they are not happy with the reliability of their network services. That's why it's critical for a provide's business success that all steps are taken to avoid network problems.
Vinaphone understood how to compete, as demonstrated by its market leadership. However, it also understood that to remain competitive it had to have a better way to fully understand its installed base (IB) of network equipment. Managing its inventory using a combination of manual methods that involved visual audits and spreadsheet consolidation simply was not working. Different teams in 22 different locations nationwide took weeks or even months to complete a report on the inventory for which they were responsible. Despite the best efforts of the IT team, the information gathered was often outdated, sometimes inaccurate, and difficult to combine into a complete network view.
As the company transitioned from a TDM network to an all IP network for its core transport, it knew it needed a better way to maintain and protects its installed based from the risk, while maintaining high network availability. Vinaphone turned to Cisco to help it find an answer.
Based on its extensive experience working with service providers around the world, Cisco was very familiar with Vinaphone's IB management challenge. It also had a solution that was helping other Telecom industry leaders meet the same challenge: Cisco® Smart Net Total Care. Cisco Smart Net Total Care provides a single installed base management solution, including service contract management, foundational technical services, and device diagnostics, plus security and other alert notifications for Cisco products. Using its ability for detailed discovery of Cisco branded network devices, Cisco Smart Net Total Care offers actionable intelligence and proactive support capabilities that can reduce operating costs and minimize downtime.
Adding up these and other benefits, Vinaphone is more confident than ever before that it now has the right solution in Cisco Smart Net Total Care to help mitigate network risk through improved installed base management, and to build a strong network foundation on which to grow its business.
China Cable & Broadcasting Network 2014, Beijing March 19-22
At this year’s China Content & Broadcasting Network, we showcased many products and solutions, but the one that stole the show was the Software Defined Box solution. To learn more about SDB capabilities and for pictures and videos from this year’s CCBN, visit our Service Provider News and Announcements page where Lian Chang Hou, Senior Manager, Market Management, shares his Cisco journey through the show: http://cs.co/60449GcQ
OFC brings you the thought leaders and solutions providers ready with the cutting-edge ideas and fiber optic solutions to enhance your systems and revolutionize your network. OFC 2014 was a huge success for Cisco and we had one of the largest booths ever and were able to provide live demonstrations of Evolved Programmable Networking from the showroom floor. All of the demonstrations and a view of onsite observations are posted in our latest blog from Sanjeev Mervana: http://cs.co/60449BNG
Video Demo: Cisco CPAK: Innovative CMOS Photonics. Click here
Video Demo: Cisco NCS 2000: Multi-Reach, Programmable SuperChannel over 32-Degree ROADM. Click here
Video Demo: Cisco NCS 4000: Unrelenting Scale. Click here
Mobile World Congress 2014, Barcelona, February 24-27
We had a great time at Mobile World Congress 2014.You can see a recap of our activities at the event and overview of our demos: http://cs.co/604152u1
Observations from Mobile World Congress 2014. Read more
Telecom Lead Article: Cisco Wi-Fi network ensures free connectivity at MWC 2014. Read more