Videoscape Dynamic EPG
Cisco Videoscape Dynamic EPG Ads is an ideal solution for generating advertising revenue from deployed EPGs. It has the potential to generate new and significant revenue streams as well as improve a TV platform's promotional capabilities. Cisco Videoscape Dynamic EPG ad solution seamlessly integrates with the EPG Framework and is applicable for both zappers and DVR boxes.
The solution includes key functions to turn the EPG into a smart ad platform by:
- Defining ad zones anywhere in the EPG
- Campaign definition and management for marketers and advertisers
- Displaying multiple campaigns and ads on every EPG use
- Enabling the operator to control the complete ad placement plan
- Helping to measure ad viewing statistics
Videoscape Dynamic EPG is also the stepping stone to advanced advertising features like addressable TV ads, which provides operators with further opportunities to increase ARPU's.
*MPA - Asia Pacific Advertising Trends & Database 2014.