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Cisco Connect Issue 3 April 2015
Cisco India Blog is Now Live

In Focus

Monetize While You Digitize – targeted advertising

Recent research from MPA* revealed that digitalization of 140 million television homes combined with the growth of broadband penetration (through mobile and fixed networks) will help fuel new media channels and advertising across TV and online...

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Monetize While You Digitize – targeted advertising

Sky and Cisco build AdSmart to Transform the TV Ad Mode

"TV has been seen as too expensive. What brands are really trying to capitalize on is that amazing brand building power of TV, that ability to get into the heart of the home, the living room." – Jamie West, Deputy Managing Director, Sky Media.

Service Provider Business - Delivering Transformation through Innovation
Industry Trends

Does India really have broadband?

India is in dire need of an updated definition of broadband if it is serious about its efforts to implement digital services like e-governance, smart cities and mobile banking that define its Digital India vision, failing which it runs the danger of not having any broadband whatsoever, if one were to go by the definition of broadband that is being applied in developed countries.

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Not Enough Being Done to Boost Broadband Speed in India? [Still Lowest In SE Asia]

India has become the fastest growing smartphone market in the world, but broadband internet speeds in the country don't seem to be growing with similar haste.

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Press Impressions
Press Impressions

Video and the Individual Are Inseparable

Yvette Kanouff, SVP and GM at Cisco for Service Provider Video Software and Solutions Group, predicted six years ago that targeted advertising will move to mobile devices with video becoming the central focus for an individual.

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Press Impressions

If an SP is making money, we have a chance to be a part of the value chain

As per the fresh mandate issued by the government, the phase-3 deadline will expire in December 2015 and then phase-4 goes into December 2016, which means in the next two years we have to digitize about 70 million homes.

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Cisco Newsroom Features The Network

Cisco Partners with Videocon d2h to Deploy Advanced Video Services for Its Pay-TV Subscribers

Cisco announced that Videocon d2h will deploy advanced video solutions from the Cisco Videoscape™ product portfolio to enable it to deliver an innovative, high quality television viewing experience to its customers.

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Cisco Selected by Videocon d2h to Enable 4K Broadcast in India – Global Launch of Cisco's 4K Encoder

Videocon DTH

Videocon d2h, one of the fastest-growing Direct-to-Home (DTH) companies in India, has chosen the Cisco® AnyRes Live UHD Encoders to launch its 4K-enabled Ultra High Definition viewing experience.

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Yashtel, First Telecom Provider in India to deploy Cisco Remote Physical Interface (PHY) Technology

Yashtel, a division of Yashash Cable Network Pvt. Ltd., one of India's growing Telecom Internet Service Providers, has selected Cisco® DOCSIS-based Remote PHY technology to deliver high-speed data, voice and video services.

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Events & Accolades

Cisco Bags Two Awards at the Prestigious BCS Ratna Awards 2015


Keeping pace with our market leading video and broadband solutions and their deployments across leading Service Provider platforms in India, Cisco bagged the two highly prestigious awards at the "6th BCS Ratna Awards" under 2 categories for "Best Middleware Company" & "Best Cable Broadband Technology Provider" under the technology sector. Cisco has won these awards against leading companies in the Middleware and Broadband segment.

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Cable TV Show – Kolkata

18 – 20 February, 2015
Cisco's three days' long exhibit at the Cable TV show in Kolkata, served as an excellent platform from which we could demonstrate our market leading video and cable broadband solutions and architecture to the cable operators, big and small, penetrated in the eastern belt of the country. The show attracted more than 10,000 trade visitors across the three days and over 60 companies from different parts of the world exhibited.

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