Understand foot traffic and location-based user behavior
Meraki’s cloud-managed wireless access points (APs) come equipped with the ability to detect user presence based on probe requests beaconing from WiFi devices (e.g., smartphones, laptops, and tablets). By exporting this data to the Meraki cloud for in-depth analysis, Meraki provides real-time analytics on the presence of WiFi devices with intuitive and customizable graphs, facilitating useful insight into trends such as foot traffic by time of day, new vs. repeat visitors, and visitor dwell time. This visibility facilitates a deeper understanding of a WiFi hotspot’s visitors and provides insights such as capture rate for a retail outlet or dwell time for a hotel lobby or enterprise branch office.
Out-of-the-box analytics platform
Meraki Location Analytics are included and require no additional software, hardware, or licenses. By default, all APs gather data on probing clients from the surrounding environment and upload the data in real-time to the Meraki cloud for analysis, storage and presentation in aggregated views.
Customizable metrics and graphs
Toggle between simple and detailed graphs to understand metrics such as the number of people passing by your site, time spent within your location, and the typical repeat visit rate for all users. A calendar function allows for customizable time periods; see daily, weekly or monthly fluctuations in client traffic to understand peak times of d ay or seasonal fluctuations in device presence.
The Meraki cloud aggregates data from one or many AP endpoints and intelligently stitches together statistics from multiple logical sites; reports can then be run to present averages of data for one or more batches of sites. Generate comparisons between different networks within the same organization to analyze user behavior across different locations.
Engagement graph shows shows the amount of time visitors spent in range
Detailed engagement graph details visitor count by visit length.
Complements existing visibility and traffic analysis
Meraki’s cloud platform comes equipped with rich visibility into user devices (OS, manufacturer), applications (e.g., Facebook, Spotify, YouTube) and unique websites and traffic flows (e.g., an internal e-mail server, a specific CDN, or VoIP protocols). Meraki’s location analytics complements this data and completes a 360 degree view of all devices and traffic by collecting and presenting data on unassociated devices based on their presence.
Share analytics reports with cross-functional teams
Analytics reports can be generated and shared with departments outside of IT, such as marketing, facilities, and business intelligence teams, enhancing an understanding of user behavior and facilitating more effective decision making across an organization.
For those looking for a raw export of location data, Meraki includes a lightweight location API which exports information on a user’s presence, how much time they spend within the WiFi area, and their approximate signal strength from each AP. This information can be used for integration with third-party data CRM, warehousing, and analytics platforms.
Loyalty graph compares new and repeat visitor counts
Detailed loyalty graph shows visitor count based on how frequently they return
Event WiFi, public spaces, service provider
Security & privacy features