I’m sure that if you asked Vanilla Ice, he’d tell you that your collaboration tools are the most visible, and perhaps most important, part of your IT infrastructure. Whether it’s your audio and video conferencing, chat/IM, file and content sharing, meeting tools, contact centre solutions or simple desk phones, they’re the means through which your colleagues do their jobs and serve your customers.
Craig Decker is Cisco's Managing Director of Cloud Unified Communications (EMEAR), joining the company when BroadSoft became part of Cisco in February 2018. To mark Craig’s recent one year anniversary at Cisco, we sat down with him to get his take on latest developments in unified communications (UC), cloud collaboration, and what it means for small businesses. Here’s what he had to say.
Making your small business as productive as possible requires effective teamwork and collaboration, and research shows that one of the best ways to increase the quality of collaboration is through video conferencing. In fact, video-enabled collaboration is one of the most important factors driving success; it leads to faster decision making, improved employee productivity, a more personal interaction experience and more effective teamwork.