The new rules of engagement between enterprise and startup
This article in InformationWeek from Cisco’s Alex Goryachev goes to the heart of how to make enterprise-startup relationships work. And in the hunt for talent and innovation, it’s never been more important to get these partnerships right.
Startups need enterprises for scale. Enterprises need startups for speed and fresh talent. Yet startups are wary of enterprises stealing ideas, and enterprises fear startups as risky and secretive. We need new rules of engagement.
Startups should engage with enterprises through events like hackathons — or through organised programmes like innovation centres and accelerators.
Enterprises should be part of their local startup community to build trust and relationships.