Customer experience today is about more than a smile, a competitive price, or a good ecommerce website. It’s about giving your customers (whether B2C or B2B) the right outcomes at every touchpoint, both online and offline, through a seamless omnichannel journey.
To achieve this, and deliver a
The reality is that every CIO must play a leadership role in helping their
It’s not just retailers — every industry can learn from how customer behaviour is evolving.
As digital disrupts industries, customer experience dictates competitive advantage
CIOs are now ideally positioned to shape the customer experience, but asking the right questions before launching new analytics solutions is crucial to success.
Immersive fan experiences in venues like the London O2 depend on great technology.
Forrester named BBVA the world’s best online bank. New partnerships were key to success.