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Support exceptional customer experience

Drive exceptional customer experience

Customer experience today is about more than a smile, a competitive price, or a good ecommerce website. It’s about giving your customers (whether B2C or B2B) the right outcomes at every touchpoint, both online and offline, through a seamless omnichannel journey.

To achieve this, and deliver a truly customer centric approach, you need access to real-time customer insight. But that’s not all. How can you use all of your assets — supply chain, stores, staff and digital infrastructure — to execute on that insight?  And how do you work with your business partners to deliver the right outcome for your customers?

The reality is that every CIO must play a leadership role in helping their organisations rise to their customers’ expectations.

Customer experience in 2020

It’s not just retailers — every industry can learn from how customer behaviour is evolving.

Competing on CX

As digital disrupts industries, customer experience dictates competitive advantage

Secrets of the customer-centric CIO

CIOs are now ideally positioned to shape the customer experience, but asking the right questions before launching new analytics solutions is crucial to success.

AEG create new fan experiences

Immersive fan experiences in venues like the London O2 depend on great technology.

BBVA: “the magic is there”

Forrester named BBVA the world’s best online bank. New partnerships were key to success.



Equip workers of the future