Partner Transformation

Increase engagement and value

Transform your business to meet customers’ changing needs—and grow more profitable.

Watch the video (01:58)

Why transform your business with Cisco?

Meeting shifting customer expectations requires a transformative approach.

Your customers want end-to-end, tailored solutions that solve business problems. They want greater flexibility in how they buy and consume, and faster time to value. How can Cisco help you serve them profitably?

Partner with Cisco and take advantage of our collective strength
Build and expand on your current business
Lead with a business-outcome approach

Invest in new capabilities and cross-architecture solutions
Differentiate yourself with unique intellectual property and services
Sell into new markets and serve buyers beyond IT

Benefits of partner transformation

New experiences

Create innovative new experiences and delight your customers.

Stronger engagement

Keep ahead of new and growing routes to market with stronger customer engagement.

Greater value

Win more deals and increase profitability by delivering greater value across the customer lifecycle.

Transforming your business with Cisco

Partner profitability is Cisco’s #1 priority. We’ve developed partner resources to help you deliver value throughout the customer lifecycle—and thrive in the new competitive landscape. Transform via three primary strategies:

Create solutions that transform your customer’s business

Access new buying centers with multipartner co-selling

Provide flexibility in how your customers consume and pay

View strategy details

What is transformation worth to your business?

Calculate the financial impact of transformation over the next five years.

2.2x

Cumulative revenue over five years

3.3x

Larger deals when ecosystem partners are involved

25%

Greater growth for partners that sell cross-architecturally

Launch business value calculator

The statements made here are directional estimates only. Cisco does not warrant their accuracy, and they are not guarantees or promises of future performance. See Cisco’s privacy statement.