4th Oct 07

Asianet Becomes India’s First Cable Service Provider Awarded “Cisco Powered Network” Status

Allows Company to Jointly Go-To-Market with Cisco to Improve Digital Penetration in Kerala

Bangalore, October 4, 2007 - Asianet, Kerala’s leading cable service provider, today announced that it has been awarded the Cisco Powered Network designation for deploying an end-to-end Cisco® and Scientific Atlanta solution for delivering Digital Cable Services. The Cisco Powered Network (“CPN”) program is a co-marketing program involving leading service providers with networks built on Cisco's industry-leading technology.

Utilizing Cisco’s powerful network technology in its digital cable service infrastructure, Asianet continues to be a leading force in the digital TV space. The end-to-end digital video solution provided by Cisco and Scientific Atlanta includes a Scientifific Atlanta digital headend, Integrated Receiver Decoders (IRDs), encoders, PowerKey® CAS, digital set-top boxes and Cisco CMTS and IP optical transport technology.

“We have always been driven by the passion to provide the very best to our subscribers and bring the very best of the digital technology to the viewers of Kerala.” says Mahesh Kumar, CEO of Asianet. “By choosing an end-to-end provider, we relieve ourselves from having to go through the challenges of integrating and managing a complex set of equipment from different vendors. We can focus on our core business of providing a world-class TV viewing experience to our customers.”

“Cisco and Scientific Atlanta recognize the need for increased digital penetration in India, and we are committed to support cable service providers in this effort,” said Bill Katherman, VP & Managing Director (Asia Pacific) for Scientific Atlanta, a Cisco company. “We are honored to be associated with a service provider like Asianet who is investing in high-quality, differentiated services with the future in mind.”

About the Cisco Powered Program
The unique Cisco Powered Program is Cisco's premier partnering program for service providers and includes more than 300 global members. Cisco Powered Program members take advantage of Cisco marketing and technical expertise as well as Cisco market recognition to develop new revenue streams faster and easier. Cisco allows program members to use the industry-leading Cisco brand in the promotion of their services.

About Asianet Satellite Communications
Asianet Satellite Communications Ltd (Asianet Satcom) is the largest cable network services company in Kerala, India. It is the leading service provider in the region for Cable TV and Internet solutions, and has embarked on a fascinating journey into the convergence era and adoption of evolving technologies. Asianet Dataline is the India’s No.1 ISP among the class B licensees. The company has re-defined technical perfection in CATV by offering up to 70 simultaneous channels of studio quality picture and CD-like audio. The offerings include seven self-owned channels under the Asianet Cable Vision (ACV) bouquet.

About Scientific Atlanta
Scientific Atlanta, a Cisco company, is a leading supplier of digital-content contribution and distribution systems, transmission networks for broadband access to the home, digital interactive set-tops and subscriber systems designed for video, high-speed Internet and voice-over-IP (VoIP) networks, and worldwide customer service and support. Scientific Atlanta, Inc. is a wholly owned subsidiary of Cisco Systems, Inc. More information about Scientific Atlanta is available at

About Cisco
Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at For ongoing news, please go to

Press Contact(s)

Vishak Gopinath
Cisco Systems India Pvt. Ltd
+91 80 4043 4122


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