16th Mar 05

Cisco launches New Opportunity Incentive Program for all its channel partners

To leverage new commercial opportunities in the Indian Enterprise & SMB market

Mumbai, March 16, 2005 - Cisco, the global leader in networking for the Internet, today announced the launch of Opportunity Incentive Program (OIP) for its channel partners. The program is designed to provide economic incentives to channel partners who actively identify, develop and close new business opportunities in the Indian Enterprise & SMB market.

The OIP was conceived with an overall objective of empowering channel partners to help expand theirs and consequently Cisco's market share in the Indian enterprise & SMB market. Additionally, the incentives provided, will help improve channel partner profit margins and cover any pre-sale investment costs. By encouraging channel partners to prospect the market for new commercial opportunities, the program differs from typical Channel Rewards Loyalty Schemes. The new program encourages channel partners to grow the market by adopting a more customer-focused strategy, rather than a product limited one.

Commenting on the new initiative, Mr. Shirish Joshi, Vice President-Channels, Cisco (India & SAARC) says, "Having identified the SMB market as a significant growth area for Cisco's business in India, Opportunity Incentive Program allows us to do what we do best- leverage our channel support to build new business models in this space that are focused on the rock solid foundation of the Cisco solution suite."

Adds Shirish Joshi, "The new Program is open to all Cisco's Gold, Silver, Premier Partners and Resellers. The OIP rewards Cisco partners who develop new business opportunities with new Cisco customers. Furthermore, the deals are not restricted by a minimum size; as long as Cisco can identify the opportunity as new business brought in and helping to expand the market, the partner qualifies for the economic incentives. Thus, it will motivate our partners to focus on pre-sales & sales efforts in developing new opportunities for Cisco products"

About Cisco
Cisco (NASDAQ: CSCO), the worldwide leader in networking for the Internet, this year celebrates 20 years of commitment to technological innovation, industry leadership and corporate social responsibility. Information on Cisco can be found at For ongoing news, please go to Asia Pacific news and information are available at

Cisco, Cisco and the Cisco logo are registered trademarks of Cisco, Inc in the US and other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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