4th Jul 05

Linksys rolls out India Retail Strategy

Creates "Linksys Demo Zones" Showcasing Wi-Fi Networking Options For Homes

Mumbai, July 4, 2005 - Linksys, a division of Cisco Inc., and the recognized leading provider of VoIP, wireless and networking hardware for the consumer, Small Office/Home Office (SOHO) and small business markets, today announced an all India retail strategy to promote its range of wireless products. The company will create "Demo Zones" across 60 retail stores in Mumbai, Pune, Ahmedabad, Delhi, Kolkata, Bangalore, Chennai, Hyderabad and Kochi, that will provide customers easy options to deploy Wi-Fi solutions for their homes.

To effectively tap the available opportunities, Linksys Demo Zones will demonstrate the capabilities of the company's complete range of wireless products at showrooms in select retail stores across the country by July 5, 2005. Handpicked retailers will be given demonstration kits comprising Linksys wireless internet video cameras, routers, media adapters and wireless adaptors that will help create wi-fi enabled home showcases on site. Linksys India also offers post sales customer support through a dedicated toll free helpline.

Adil Doctor, Linksys India Country Sales Manager said, "India is potentially a large wireless market- the key application areas in entertainment, education and security are compelling most urban households to opt for a diverse set of wireless products. And as the demand for convergence increases, Linksys aims to be at the forefront of this revolution. The demo zones will help customers become familiar with products and how they work before they bring them home."

Home and SOHO wireless networking is increasingly gaining momentum, as per the recently concluded Voice & Data survey, the Indian WLAN equipment market grew to Rs. 82.5 crores in the year ended 2005 as against Rs 51.5 crores in 2004. Market estimates indicate that the per user cost of deploying wireless has dropped by 50% due to falling prices of wireless equipment, laptops and affordable broadband connections.

For any further queries on the program, you can send a mail to

About Linksys
Founded in 1988, Linksys, a division of Cisco, (NASDAQ: CSCO) is the recognized global leader in Wireless, VoIP and Ethernet networking for consumer, SOHO and small business users. Linksys is dedicated to making networking easy and affordable for its customers, offering innovative, award-winning products that seamlessly integrate with a variety of devices and applications. Linksys provides award-winning product support to its customers. For more information, visit

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Linksys is a registered trademark or trademark of Cisco and/or its affiliates in the U.S. and certain other countries. Other brands and products are trademarks or registered trademarks of their respective holders. Copyright © 2005 Cisco All rights reserved.

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