Program Qualification Criteria - CANADA

Partners interested in obtaining the SMB Select Partner designation in Canada must meet the following minimum pre-qualification criteria requirements:

  1. Be a Registered or Certified Cisco partner with a focused business practice selling into the Commercial Small-Medium Business (SMB) market. (Cisco Small-Medium Sized Customer is defined as a company with fewer than 250 employees in Canada).

  2. Have at least one employee with a Cisco Sales Associate (or better) career certification. This includes Cisco Sales Expert, CCNA, CCDA, CCNP, CCDP, or CCIE.

  3. Must have Cisco commercial SMB sales revenue at a minimum of $50k in the previous 12 months, demonstrated consistently over four (4) consecutive quarters (e.g.: more than one big deal in the year, multiple Commercial SMB customers, and/or regular Commercial SMB run rate business)

  4. Agree to receive Cisco marketing information from Cisco Canada or Cisco Systems, Inc.

  5. Partner must comply with all other Cisco Channel Program requirements, including but not limited to, providing 100% end user Point of Sale ("POS") information and (where purchasing direct from Cisco) electronic ordering.

Partners must meet the following post-qualification criteria requirements by the end 12 months in order to remain in the program:
  1. Participate in a minimum of one demand generation campaign (Cisco recommends utilizing Campaign Builder)
  2. Identify and close a minimum of three (3) new opportunities leveraging either the Cisco Success Builder or OIP program in the previous 12 months


If you meet the requirements above and would like to apply to become a SMB Select Partner, you may request an application.

Request an Application

Status as a SMB Select Partner is valid for 12 months and must be renewed annually.