Middle East Organizations Urged to Tackle Big Problem of Big Data

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Cisco Launches New Analytics Software for Middle East Businesses to Leverage Increasing Big Data for Business Intelligence

DUBAI, United Arab Emirates - 19 April 2015 – Middle East organizations are urged to tackle the Big Data challenge of leveraging rapidly-increasing amounts of data to drive business transformation and economic growth, industry experts announced today.

Anticipating the Middle East’s Big Data business demands is Cisco today announcing a comprehensive data and analytics strategy and solutions portfolio. The Cisco Connected Analytics for the Internet of Everything portfolio will help customers in the Middle East to extract value from data generated by a rapidly expanding ecosystem of connected people, processes, data and things that together forms the Internet of Everything. The portfolio includes easy-to-deploy software packages that bring analytics to data regardless of its location. 

Demonstrating the growth of Big Data in the Middle East, the Arabian Gulf is a global leader in overall mobile traffic growth of 11-fold to 2019, outpacing the global growth rate of 10-fold, according to the Cisco Visual Networking Index, Global Mobile Data Traffic Forecast: 2014-2019.

In part because of the rise of smart technologies in the Middle East, the share of machine-to-machine connections will rise from only 8 percent of the mobile devices in the Gulf in 2014, to 28 percent by 2019, with these devices enabling a wide range of Internet of Everything (IoE) applications and services such as connected transportation and home automation.

Data generated by IoE is increasingly massive, messy, everywhere – and on the move

Key decision makers are struggling with how to make sense of the data and use it to their advantage, while IT managers are struggling to provide the business with all the data they need in real time. To date, analytics solutions have been designed to help organizations apply analytics and extract useful insights from data that was mostly created within the organization’s four walls, and almost always resided in a centralized data store. Today, that model of analytics is severely challenged. It’s coming from every imaginable source and often from the edge of networks from mobile devices and sensors.

Cisco Connected Analytics for the Internet of Everything

Cisco’s new Connected Analytics portfolio is designed to give organizations across industries access to near real-time information, predictions and trends that can have an immediate impact on their business. The portfolio includes:

  • Connected Analytics for Events: Uses insights from Wi-Fi and device usage reporting to provide immediate visibility. For example, it can be used to evaluate sports fan behavior. Understanding what fans are doing, where they are in the venue and what kind of experience they are having allows customers to make split-second decisions that will enhance the fan experience by indicating for example, where concession stands need additional staffing or where extra event security may be needed.
  • Connected Analytics for Retail: Correlates in-store video camera feeds and Wi-Fi data with existing operational data such as inventory. Retailers can track in-store patterns and use existing video technology to determine, for example, where shoppers are spending more time in the store and which shelves need restocking, information that can immediately be used to improve shoppers’ experience and drive better store performance.
  • Connected Analytics for Service Providers: Provides intelligence based on patterns in networks, operations and customer data. End-to-end visibility helps service providers improve network planning and understand infrastructure investments in the context of service usage/adoption, and customer and competitive dynamics. These insights help service providers deliver a better and more personalized experience such as more accurate recommendations on the types of movies a customer may enjoy or the ability to send out alerts regarding usage in advance of billing cycles.
  • Connected Analytics for IT: Provides business intelligence and insights to help align IT capabilities such as data management and data governance with business objectives. For example, analytics can be applied to align implementation of new IT capabilities such as deploying collaboration technology in new branch offices or by understanding evolving security requirements in real time so organization can mitigate risk by improving cyber security.
  • Connected Analytics for Network Deployment: Analyzes the network for operational efficiencies, resolution of incidents and visibility into network deployment. It allows organizations to detect issues before they happen for proactive problem resolution and to make future strategic decisions on how to drive maximum network stability and performance at the lowest possible cost.
  • Connected Analytics for Mobility: Uses location analytics to analyze wireless networks and provide insights about Cisco Service Provider Wi-Fi solution customers. By learning about Wi-Fi use patterns and adoption, service providers can proactively plan Wi-Fi capacity, improve business operations and uncover potential new revenue opportunities such as how to tailor pricing plans based on customer usage.
  • Connected Analytics for Collaboration: Measures the adoption of collaboration technologies internally so the company can analyze Cisco Collaboration applications. For example, an organization can track how many employees are adopting the collaboration technology, how they are using it and what kind of ROI they are seeing from collaborative selling or how the technology is helping reduce travel costs.
  • Connected Analytics for Contact Center: Provides visibility across an organization’s entire call center services to deliver actionable recommendations that help organizations understand their customers, provide better service, and improve customer satisfaction. For example, with this visibility, organizations can make adjustments to ensure that the right calls are routed to the right level of service in a timely manner. 

“There is a massive shift in the market where the remote device at the edge is quickly becoming an incredibly strategic tool to share and collect data, enable more informed decision making, and deliver the best customer experience possible. But, if customers don’t have the right analytics solutions in place to make sense of it, that data is useless. Now with Cisco’s portfolio and broad partner ecosystem, we have the right footprint to drive analytics innovation and help customers turn data into actionable insights that can transform business outcomes,” Rabih Dabboussi concluded.

About Ghabbour Auto:

Over the past six decades, Ghabbour Auto has thrived under the leadership of one of Egypt's visionary business families, transforming itself from a family operation into a leading regional automotive producer and distributor, guided by world-class executives with proven track records locally, regionally and internationally. Today, Ghabbour Auto is a leading automotive assembler, manufacturer and distributor in North Africa and the Middle East and since 2007 has been listed on the Egyptian Exchange (EGX). The company has direct sales presences in Egypt and Iraq and is now expanding to other MENA nations For more details visit:

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