du Chooses Cisco for its Next Generation Data Center

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du Becomes the First Telecom Company in the world to Deploy Cisco’s Application Centric Infrastructure for UAE-based Wholesale Data Center facilities provider

Dubai, UAE, 15th October 2014 – Cisco has announced that it has been selected by du, the Middle East’s fastest growing telecommunications service provider, to deploy Cisco’s Application Centric Infrastructure (ACI), that offers full visibility and integrated management of both physical and virtual networked IT resources, and built around the needs of applications. du will be the first Telecom company in the world to deploy this solution.

Due to rapid growth and ever increasing demand for faster network due to available applications for end users and enterprises for faster way of doing business, home automation and smart city data center infrastructure is quickly transitioning from an environment that supports relatively static workloads confined to specific infrastructure silos to a highly dynamic cloud environment in which any workload can be provisioned anywhere and can scale on demand according to application needs. However, it also places new requirement on data center network infrastructure.

To cope with these growing demand for IT application and hosting and cloud services du has chosen and deployed Cisco’s Application Centric Infrastructure (ACI), Network for its next generation data center. Cisco ACI empowers du’s DC (Data Center) strategy with an application-focused fabric, a centralized management with real-time application health monitoring, a foundation for cloud automation and orchestration, a highly secure multitenant environment, along with extensibility and openness. In addition, Cisco’s innovation in optical transceiver technology using its 40G BiDi transceivers allows for the reuse of current 10G cabling to reduce costly fiber upgrades and provides a clear roadmap for upgrades to 100G.

The 100G ready Data Centre will strengthen du’s next generation cloud-based hosting services and data, Voice and video services for its Mobile and fixed customers and enterprise business users (including the Smart Government Initiative).

Executive Quotes:

Saleem Al Balooshi, Executive Vice President - Network Development & Operations, du

“Based on industry standards, Cisco’s next generation data center solutions will enable our IT infrastructure to meet business demands for new applications as well as accelerate application deployment cycles to drive faster business processes enabling higher levels of productivity and performance and improving operational simplicity.”

Rabih Dabboussi, Managing Director, Cisco UAE

“Applications are becoming the lifeblood of businesses globally and this is no different for organizations like du. Cisco’s Application Centric Infrastructure will help du to deliver new products and services, manage risk and security threats, empower employees, and drive productivity into their organization. As billions of new valuable connections form to create an Internet of Everything (IoE) that most of us will experience through applications, the focus on rapid and consistent application deployment today has become even greater.The future of networking with ACI is about providing a network that is deployed, monitored, and managed in a fashion that supports this rapid change. Cisco ACI does so through the reduction of complexity and a common policy framework that can automate provisioning and managing of resources.”

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About du

We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.

By the end of Q4 2013, more than 7.4 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA’s Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011.

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name ‘du’.

For further information, please contact

Saugat Chatterjee
Brand & Communications
Mobile: +971 55 9367045

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