Mobile operators are finding it increasingly complex to ensure effective and quick monetization solutions for their fast growing services. Often, monetization of services is time consuming to implement or the solutions are inappropriate to meet the ever increasing demands.
Mobile Orchestration Gateway (MOG) provides a flexible mobile architecture and framework that enables operators to quickly create and modify use cases for monetization while optimizing the cost of the network.
In an open, programmable, and application-aware framework, service providers can provide access of their network and subscriber assets to third-party developers via secure APIs, and the capability to bill for access to those APIs. MOG solution helps manage the complex value chain associated with third-party content, including mobile advertising and the creation and management of application stores.
MOG helps service providers make profits beyond basic subscriptions, increase service velocity, and reduces operational complexity, while maximizing the return from infrastructure.
Branded Services: Offer subscribers dynamic QoS options for specific content or specific periods of time.
Sponsored Data: Allow advertisers and mobile content providers to engage users with zero-rated data, while reverse charging the sponsors.