Mobile operators are
finding it increasingly complex to ensure effective and quick monetization
solutions for their fast growing services. Often, monetization of services is
time consuming to implement or the solutions are inappropriate to meet the ever
Gateway (MOG) provides a flexible mobile architecture and framework that
enables operators to quickly create and modify use cases for monetization while
optimizing the cost of the network.
In an open, programmable, and application-aware framework, service
providers can provide access of their network and subscriber assets to
third-party developers via secure APIs, and the capability to bill for access
to those APIs. MOG solution helps manage the complex value chain associated
with third-party content, including mobile advertising and the creation and
management of application stores.
MOG helps service
providers make profits beyond basic subscriptions, increase service velocity,
and reduces operational complexity, while maximizing the return from
MOG enables operators
to rapidly deploy mobile monetization solutions such as:
Offer subscribers dynamic QoS options for specific content or specific periods
Allow advertisers and mobile content providers to engage users with zero-rated
data, while reverse charging the sponsors.