Overview of the Presence Analytics Service
The Cisco Connected Mobile Experiences (Cisco CMX) Presence Analytics service enables organizations with small deployments, even those with only one or two access points (APs), to use the wireless technology to study customer behavior.
The Cisco CMX Presence Analytics service is a comprehensive analytics and engagement platform that uses APs to detect visitor presence based on their mobile devices’ Received Signal Strength Indication (RSSI). The AP detects these client mobile devices irrespective of the latter’s wireless association state as long as they are within the specified signal range, and the wireless option is enabled on the mobile device (ability to detect devices wirelessly even if they are not connected to the network).
You can use the PRESENCE ANALYTICS Dashboard to view the following key performance indicators (KPIs) of the various client mobile devices at a specific site:
Average Dwell Time
Passerby-to-visitor conversion rate
Manufacturers of popular client mobile devices detected by AP
These KPIs can be viewed for any duration (day, week, month, or custom) not exceeding 180 days from the current date. You can also customize the display to show data for a specific day, weekend, or even trends over a month.