Organization Benchmark : Displays the average value for the entire organization. For example, if the organization is Cisco, the Organization Benchmark for “Average Visit Duration” shows the “average visit duration” for Cisco.

Industry Benchmark: Displays the average value for the industry to which your business belongs. For example, if you are in retail sector, in the Visit Duration Distribution graph, the average visit duration for retail is displayed. The industry benchmark average value is restricted to the data obtained from other clients who have installed Cisco DNA Spaces.

Country Benchmark: Displays the average value for the locations tagged under the particular country. For example, if you choose US as tag, in the Average Visit Duration graph, a bar corresponding to US is displayed which is the average visit duration for all the locations tagged under US. The total number of locations associated with the country tag is also displayed. If the locations under the particular country tag is associated with any other tag, in certain graphs such as Average Visit Duration, the average value for that tag is also shown.

State Benchmark: Displays the average value for the locations tagged under that particular state. If you select a state tag, in certain reports two additional bars appear in the graph. One displays the average value with the state name, and the other bar displays the same average value with total number of locations in the state. For example, Average Visit Duration graph.

Brand Benchmark: Displays the average value for the brand name. A brand name can be used as meta data only for the locations of a particular state.If you choose a brand, in certain graphs such as Average Visit Duration, the average value for the state to which the brand is tagged is also displayed

Filtered Location Benchmark: Displays the average value for the filtered location. It appears only if you filter a particular location. For example, if “Cisco San Fransisco” is filtered in the location hierarchy, the “Average Visit Duration” for Cisco San Fransisco is shown along with the organization average. The total number of locations under the filtered location is also displayed.

Top and Bottom 3 locations: Displays the top tree and bottom three child locations.

Important Locations: Displays the child locations that are top in overall ranking for various parameters such as intent rate, acquisition rate, visit distribution, visit frequency, and so on. The top five important locations will be shown in the graphs.

Note

The country, state, and brand benchmarks are displayed based on the data for the particular customer When you filter the report for a brand, do not filter a state name that is not associated with it. Do no filter the report for two brands simultaneously. By default, the report is shown for top and bottom three locations. You can view the report for the important locations by clicking the toggle switch at the top right of the page. You can tag the locations under country, state, and brand benchmarks by defining meta data for the locations. .

The Behavior Metrics report has the following tabs:

Group Tab

By default the report is shown for Group View, and displays the report for the entire organization.

Historical Tab

Displays the report that shows the average values for the last twelve months. In most of the reports, average of the last twelve months is shown along with the average for each month. The industry and organization average are also shown based on the report. You can access the Historical view, by clicking the Toggle Historical View button at the far right of the Behavior Metrics window.

Comparative Tab

When you filter a location, the Comparative tab appears, and the report is displayed for that particular location along with the organization benchmark.

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The Wi-Fi Adoption report provides the metrics about the Wi-Fi Adoption in the filtered location. The data is shown for the filtered tag and month.

Intent Rate

The Intent Rate report displays the details of the visitors who intended to click the SSIDs. The bar graph represents the percentage of “footfalls that intended to click the SSID” among the “total number of footfalls”. This report enables you to identify how many visitors tried to access the Wi-Fi.

Acquisition Rate

The Acquisition Rate report displays a bar graph that represents the percentage of visitors who clicked the SSID, and got the internet provisioned. This report enables you to identify how many visitors are acquired.

Repeat Visitors

The Repeat Visitors shows the details of repeated visits in the locations. Displays a bar graph that represents the percentage of “visitors who have visited the locations more than once” among “the total number of visitors who have visited the locations”. This report enables you to analyze whether the visitors are coming again to your business locations.

WiFi Connected Distribution: Hour of the Day

Displays a bar graph that represents the distribution of Wi-Fi Connections during various hours of a day. This report enables you to identify at what hour of the day there are more Wi-Fi adoption. Each bar in the graph represents the “percentage of Wi-Fi connections that occurred at that particular hour of a day” among “the total Wi-Fi connections occurs on a day”. For example, the bar for 1 pm represents the “percentage of Wi-Fi connections that occurs at 1 pm” among “the total Wi-Fi connections that occurs on a day”.

WiFi Connected Distribution: Day of the Week

Displays a bar graph that represents the distribution of Wi-Fi Connections during various days of a week. This report enables you to identify on which day there are more Wi-Fi adoption. Each bar in the graph represents the “percentage of Wi-Fi connections that occurred at that particular day of the week” among the “Wi-Fi connections occurs on a week”. For example, the bar for “Tues” represents the “percentage of Wi-Fi connections that occurred on Tuesdays” among the “total number Wi-Fi connections that occurs on a week”.

AP Density

Displays a bar graph that shows the average number of APs available per square foot.

Note	There is no historical data shown for AP density.

The Right Now report displays the details of the visitors currently present at your locations.

By default, the report shows the details of visitors currently present at all your locations. You can filter the location for which you want to view the data using the Location drop-down list.

Note	Do not compare the data displayed in Cisco DNA Spaces reports such as Behavior Metrics with the data displayed in Cisco Wireless Controller or Cisco CMX.

The report includes the following details:

• Total Active Visitors —The total number of visitors currently present at the filtered location.

• New VS Returning Visitors —The pie chart displays the percentage of new visitors and the returning visitors (the visitors who have visited the location earlier) among the total number of visitors currently present at the filtered location. The count for new visitors and the count for returning visitors are also shown below the pie chart along with their percentage.

• Top 5 locations—The 5 locations that currently have more visitors are displayed along with the number of visitors.

• Current visitors by their gender—Displays pie charts with percentage of male, female, and gender-not-specified customers among the total number of visitors currently present at the location. The count for each gender is also displayed below the corresponding pie chart.

• Current Visitors Profile Information—The number of mobile number, e-mail IDs, names, and gender that are captured from the visitors currently present at the location. The number of current visitors opted in for subscription is also shown in this section.

• Current visitors distribution based on their tags —Displays the tags to which the current visitors belong to. A pie chart is displayed for each such tag showing the percentage of the current visitors for that tag. You can view all the tags to which at least one current visitor got added by clicking the “Show More” button.

• Current visit duration —The bar graph displays the duration for which the current visitors are present at the filtered location. The number of current visits for various visit duration ranges is shown. The average dwelling time is shown at the top of the bar graph.

• Days Visited of the current visitors since last 30 days —The bar graph displays the number of days the current visitors visited the filtered location in the last 30 days. The number of visits for various day ranges is shown. The average days visited by the currently present visitors at the filtered location is shown above the bar graph.

• Current visitors by their locations—Displays location-wise count of current visitors in the child locations of the filtered location. The location-wise count is displayed in Map view and list view.

  • Map View—The child locations of the filtered location are shown in the world map along with the total number of visitors in each of those child locations.

  • List View—The child locations of the filtered location are listed, and the number of current visitors for each location is shown against that location.

Note

Right Now report has a passive duration of 10 minutes. So, a visitor will be shown in the Right Now report until the passive duration crosses for that visitor. For example, if a visitor in a location is moving from 1st floor to 2nd floor, the visitor will be shown in both 1st and 2nd floor. For 1st floor, the visitor count will be updated only after the passive duration is met. If a location is removed or modified from the location hierarchy, the location name and count are not updated in the Right Now report. For example, the Top Locations displayed in the Right Now report will be affected. If a visitor is appearing for more than 12 hours in a location that visitor is considered as an employee.