The Cisco CMX Engage is a location intelligence, digital customer acquisition and multi-channel engagement platform that enables companies to connect, know, and engage with visitors at their physical business locations.
This innovative cloud-based software platform delivers rich customer experiences and provides actionable location insights by unifying location engagement across all location technologies with unmatched reliability, while leveraging your existing infrastructure investments in the best possible way.
The major features and functionalities of the CMX Engage includes:
– Captive Portal Rule
– Engagement Rule
– Profile Rule
The CMX Engage enables you to define the locations in which you have business. You can define the locations in the same hierarchical structure in which you have defined the locations in your wireless network. You can define the locations in the CMX Engage using the Manage Locations option. For more information, see the “Location Hierarchy in the CMX Engage” section.
To define the captive portals for various SSIDs, you must import the SSIDs to the CMX Engage. You can import only those SSIDs that are defined in your wireless network. For more information on importing SSIDs, see the “Importing the SSIDs” section.
The captive portal refers to the portal that appears for a user who accesses your Wi-Fi from a particular location with a specific Wi-Fi network ID (SSID). The customers of this captive portal are internet users who connect to the Wi-Fi from a public Wi-Fi network at airports, malls, hotels, and so on.
You can enhance the portals with various features such as welcome messages, notices, promotions, apps, videos, help line, and so on using the various portal modules provided in the CMX Engage. For more information on creating and managing portals, see the “Creating and Managing Portals” section.
The CMX Engage enables you to create the following three types of proximity rules:
Captive Portal Rule
The CMX Engage enables you to create Captive Portal Rules that define the captive portals for various locations and time for an SSID. You can configure to display a captive portal based on the location, number of visits made by the customer, type of customer, app status of the customer, and so on.
You can also use this rule to manage the internet provisioning for the customers, and to send customer information to an external API.
For more information, see the “Defining Captive Portal Rules” section.
The CMX Engage also functions as a Wi-Fi based beacon that facilitates you send appropriate information to your customers, who has a Wi-Fi enabled device, when the customer is in and around your business premises. The beacon functionality enables you to reach out to your customers individually with different promotions and offers. You can remind the customers about the offers available for them and their membership details. You can also set to provide offers only in certain outlets.
You can configure to send the notifications using the Engagement Rule option. The CMX Engage enables you to send the notification when a customer connects to a Wi-Fi or when a customer is with in a beacon premises.
The CMX Engage enables you to send the notifications in the following ways:
- Push notifications using apps
- BLE Notifications
- API notifications
For more information, see the“Defining the Engagement Rule to Send Notifications” section.
The CMX Engage enables you create tags that are used to group the customers. You can create the tags using the Profile Rule. You can also use the Profile rule to add additional customers to an existing tag or remove certain customers from an existing tag. For more information on creating tags, see “Defining the Profile Rules to Manage Tags” section.
Figure 1-1 Proximity Rules in the CMX Engage
The CMX Engage enables you view the reports that helps you analyze the performance of customers and usage of CMX Engage in your business premises. For more information, see the “Reports” section.