Globally, Internet traffic is expected to grow 26% CAGR through 2022 and 82% of the traffic is expected to be video, which could add strain to your network if you must backhaul that traffic to aggregated peering points for off-loading.1 Your customers expect connections to their OTT subscriptions to provide immediate consumption experiences; not ones with buffering and pixelated video. Your challenge is to cost effectively grow and operate a complex network of peering connections that can keep up with demand and provide a paramount client experience.
Augmenting backhaul capacity has worked in the past, but ultra-low latency services like online gaming mean that you’ll need to over-build capacity to meet performance standards. What if you could use your current network assets more efficiently, making use of lower utilization routes to balance traffic flows and relieve congestion? Exceed your customers’ expectations with a solution designed to give you real-time flow analytics and dynamic routing controls to more efficiently use your network, saving you time and money, through a distributed peering design.
Peering is a common use case for routing platforms, but Cisco’s Crosswork platform is the main differentiator. The analytics, network insights and orchestration services make it easier to operate a peering network saving time and money. Additionally, the tools within Crosswork can help service providers utilize their network more efficiently and can add security with BGP route authentications.
Traditional peering design:
Cisco peering fabric design:
Utilizing the Cisco evolved programmable network modules available with the Intelligent Peering Solution will improve your network agility allowing you better control of the network so that you can simplify operations and cut costs and complexities out.
The Cisco Intelligent Peering Solution is built on trusted platforms that provide anti-tampering hardware and software with the ability to integrate Netflow and BGP flowspec information into a DDoS Mitigation service provider platform.2 This helps build a layer of security into your network and provides peace of mind to you and your clients that your network is authentic and protected against false traffic.
Your network is the basis for your business, but your clients are demanding higher performance and capacity than ever before. Constant capacity upgrades in an attempt to meet that demand will erode your margins. Cisco's Intelligent Peering Solution will help you meet these challenges head on with integrated fabric that improves resiliency and flexibility on your network, while keeping OPEX costs in check with 20% lower power consumption, and CAPEX deferment through more efficient use of your current assets.
1 Cisco Visual Networking Index: Forecast and Trends 2017-2022, White Paper.
2 DDoS Mitigation service not provided as part of Cisco’s Peering or Crosswork solution. Mitigation service must be purchased through a DDoS Mitigation provider and can be used in conjunction with Cisco provided solutions.