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Automating your network with Cisco Digital Network Architecture (DNA)


Retail is about developing relationships with customers, which isn’t possible with a disjointed customer journey.

There is nothing more imperative to a retailer than to meet the ever-changing demands and expectations of its customers and shoppers. From creating a destination for consumers to catering to the convenience of the on-the-go purchaser, a seamless digital and mobile experience drives the bottom line. Therefore, investing in a simple and secure technology foundation should be top-of-mind for retailers looking to accelerate innovation and remove friction for associates and customers.

An automated network: It gets your business and gets it done.

Ensuring that these customers' experiences and your store operations are optimized is not only time consuming, but complex. So, when it comes to managing your IT infrastructure, automation is key—not just for management, but for scalability to meet strategic business objectives. In other words, an intelligent and agile network is the key building block to enabling a dynamic retail business. Cisco's Networking takes a software-defined approach to automating and assuring services across your store operations and the entire retail value chain. So, you can focus on what matters most—connecting and enhancing the journey for your customers and associates, securely.

Read on to see how four retailers are leveraging Cisco Networking in their store operations today.