Target the right viewers with Cisco Videoscape TV Addressable Advertising. This advertisement substitution platform is designed for live, time-shifted, and on-demand content. It adds value to your advertising sales platform by sending marketing messages that are based on subscribers' demographic profile, location, and other criteria.
Cisco Videoscape TV Addressable Advertising draws on granular subscriber information to help you bring the right advertisements to the right viewers. Using set-top box measurement data and DVR hard-disk space, this solution helps you personalize the viewer experience. Get the infrastructure you need to:
Cisco Videoscape TV Addressable Advertising increases advertising revenue for your platform by helping you:
Your partners in the advertising chain also benefit from Cisco Videoscape TV Addressable Advertising: