Expand advertising revenue across multiple screens with Cisco Videoscape Multiscreen Advertising. Efficiently deliver targeted advertising content for both linear and on-demand video across all your subscribers' devices.
Features and Capabilities
Cisco Videoscape Multiscreen Advertising helps you create a more dynamic and interactive ad experience that is compelling for viewers and valuable to advertisers. Along with Cisco Videoscape TV Addressable Advertising, it takes the next step in addressable advertising. Use it to manage targeted multiscreen ad campaigns that follow consumers across the different devices they use.
With Cisco Videoscape Multiscreen Advertising, you can:
- Improve ad effectiveness by giving viewers more ways to interact with brands, explore products, and request information
- Improve ad traction by holding the viewer's attention and reducing channel changes during ads
- Increase subscriber engagement with "second-screen" apps that let viewers interact with the brand on a tablet or smartphone while they watch TV
- Increase viewer engagement with telescopic ads that link broadcast ads with long-form content
- Reach viewers who skip broadcast ads by adding display ads to the program guide and trick modes
Multiscreen Advertising offers several financial benefits. The solution can help you:
- Increase revenue by extending ad inventory across multiple screens
- Simplify selling of ad inventory with common measurements across multiple delivery channels
- Reduce operational costs with a common ad management platform for all delivery channels and screens
Cisco Videoscape Advertising Suite Overview