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Cloud Service Provider Chooses Cisco HyperFlex to Fuel Growth

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Updated:February 18, 2021

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  • PDF
    (1.6 MB)
    View with Adobe Reader on a variety of devices
Updated:February 18, 2021
 

Linxdatacenter, with headquarters in Amsterdam, the Netherlands, is a global provider of high-end colocation, cloud, and connectivity solutions for business. Active since 2001, Linxdatacenter has data centers in Moscow and St. Petersburg. It operates cloud platforms in its data centers and in Warsaw. The company serves customers in Central and Eastern Europe, Russia, Asia, and the Nordics. For more information, visit linxdatacenter.com.

Executive Summary

Customer Name: Linxdatacenter

Industry: Service Provider

Location: Moscow, Russia

Number of Employees: 95

Challenges

  Deliver cost-effective cloud services
  Reduce system deployment and management time
  Ensure infrastructure resiliency

Solutions

  Cisco HyperFlex™ system
  Cisco Capital®

Results

  Accelerated delivery of new cloud services
  Reduced system TCO significantly
  Improved price/performance for competitive advantage                                                                                          

 

 

Challenge: Expand cloud services to support explosive growth

Because it started as a telecom company, Linxdatacenter was in a position to recognize a great untapped opportunity in the data center market in Russia. It bought its first data center in Moscow in 2007 and has expanded the business year by year.

Strict data privacy laws require that international companies operating in Russia—such as credit card companies—perform all data processing locally. However, major cloud providers such as Amazon Web Services and Google Cloud Platform don’t have data centers in the country, creating an opportunity for other providers.

“By 2011, we began to see that if you combine colocation with telecom and cloud, then you have the perfect mix for financial services companies and other large enterprises,” says Heiko H. Koop, CEO of Linxdatacenter. “Today, 20 percent of our business comes from cloud, and we recognize it as a big growth opportunity. We continue to expand our cloud services, and plan to double the size of the company over the next four years.”

Delivering enterprise-class services

Linxdatacenter’s initial cloud deployments were in Warsaw and St. Petersburg, serving customer needs in both Europe and Russia. Over time, the Linxdatacenter team has scaled and expanded its cloud offerings to meet growing customer needs, including connectivity to global cloud service providers.

Beginning in 2018, the company added Cisco HyperFlex systems to its Moscow data center to support its expanding line of cloud services. The team chose Cisco HyperFlex because it delivers the robustness, scalability, and compute performance their customers need, while saving Linxdatacenter both money and time. The result is a lower cost of ownership for Linxdatacenter, and more competitively priced cloud services for its customers.

“Cisco HyperFlex is extremely simple and fast to deploy using detailed Cisco Validated Designs,” explains Maxim Khalkevich, digital services team leader at Linxdatacenter. “And, because the system is easy to manage, we can expand quickly to address customer requirements; we don’t need a big IT team to support the product.”

 

“Cisco HyperFlex is extremely simple and fast to deploy using detailed Cisco Validated Designs.”

Maxim Khalkevich, Digital Services Team Leader, Linxdatacenter

 

“We also now resell Cisco HyperFlex systems,” adds Koop. “This gives our customers a choice between an OpEx model with cloud services on Cisco HyperFlex or a CapEx model with colocation.”

Supporting the most demanding enterprise applications

Linxdatacenter customers rely on Cisco HyperFlex to run a wide range of demanding enterprise workloads—from virtual data center (VDC) to ERP with massive databases. The hyperconverged design of the system is not only ideal for virtualized desktops and applications, it is certified to support business-critical applications such as SAP. Linxdatacenter is itself a SAP-certified provider of cloud and infrastructure operations. Numerous customers also run 1C accounting software, which is extremely popular in Russia.

“We’re exploring a variety of new technology offerings, including Cisco Container Platform, that will enable customers to run containerized and cloud-native applications on our infrastructure as well,” adds Khalkevich.

“We grow our business with Cisco,” explains Koop. “Cisco brings new services and new technologies to market that we can adopt and offer as a value-add. This encourages existing customers to expand their footprint with us, and it helps attract new customers looking for a technological advantage.”

 

“Cisco brings new services and new technologies to market that we can adopt and offer as a value-add. This encourages existing customers to expand their footprint with us, and it helps attract new customers looking for a technological advantage.”

Heiko H. Koop, CEO, Linxdatacenter

Partnering for success

In Russia, it’s typical for service providers to purchase equipment from low-cost vendors. Linxdatacenter views Cisco as an important partner that helps the company differentiate itself from competitors.

“While other vendors may offer a low upfront price, the follow-up and support is expensive,” comments Koop. “With Cisco, the equipment is not only extremely robust, they back it up with the training, knowledge, and support we need to deliver high service levels to our customers.”

The support from Cisco extends to marketing. The Cisco team supporting Linxdatacenter is always willing to lend a hand, whether that means meeting with potential customers or hosting important prospects at Cisco events.

Cisco HyperFlex was already an established infrastructure solution when Linxdatacenter began offering it, but it wasn’t widely known in Russia. A viral marketing campaign showing how quickly the platform recovered from various types of simulated outages—disk and node failures, power outages, network failures, and so on—was instrumental in convincing potential customers of the resiliency and value of the solution.

Financing growth

Cisco Capital has been an important element of Linxdatacenter’s success. Established to support projects based on Cisco technology, Cisco Capital operates in more than 100 countries worldwide.

For service providers, Cisco Capital can provide the financing necessary for the equipment needed to kickstart new services. In 2018, Linxdatacenter was named the Cisco Capital partner of the year for Russia and the CIS countries after a highly successful Cisco HyperFlex deployment.

“We are deploying a second data center in Moscow and doubling our capacity there over the next two years,” says Koop. “We recognize that Cisco not only gives us very good equipment, but that the pricing and financing is in accordance with our needs in order to remain competitive.”

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