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Engage Audiences with High-Impact Web Events

Solution Overview

Available Languages

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Updated:October 15, 2019

Available Languages

Download Options

  • PDF
    (766.7 KB)
    View with Adobe Reader on a variety of devices
Updated:October 15, 2019
 

 

What if you could reach employees and sales prospects across the country or around the world without travel and venue expenses? Cisco Webex® Events helps you expand your company meetings and corporate events with real-time online events and webinars to reach more attendees, reduce travel costs, and boost attendance. Webex Events also helps you market your products and services to prospective customers more effectively. You can rely on secure and reliable events delivered on the Cisco® Webex platform.

Benefits

     Connect with large, geographically dispersed audiences more easily and cost-effectively.

     Engage attendees with high-quality video and compelling multimedia content.

     Easily manage web events from registration to post-event follow-up and analysis.

     Generate revenue with e-commerce, and encourage attendance with promotional discounts.

     Track, qualify, and cultivate leads, and merge valuable attendee information with your marketing and sales databases.

     Support up to 3000 attendees in a single event with up to 1000 on video.

     Provide a rich event experience from anywhere with audio, video, and content sharing delivered across Android, iPhone, and iPad devices.

     Up to 200 devices can participate in Webex Events.

solution-overview-c22-738688_0.jpg

Figure 1.           

Cisco Webex Events provides a wide range of video, audio, and interactive features designed to enhance sales, marketing, and internal organizational communications

Planning an effective online event in today’s flexible, collaborative environment can be extremely complex. Attendees want to register and join the event easily from any device and any location, and they expect a quality, consistent experience, no matter what. Most vendors claim that a one-size-fits-all offering will suffice. But to truly meet audience expectations, stand out in a crowded webinar and event field, and ensure that messages come across to attendees, businesses require a flexible, end-to-end solution.

Cisco Webex Events helps you plan the event, engage the audience, follow up, and measure event success so you can more effectively host company meetings, or market products and services to a broader audience.

Cisco Webex Events features integrated video and audio to allow participants to see and hear presenters and panelists in high definition, as seen in Figure 1. The solution is easy to use and requires no new software or hardware, so it’s no problem to implement and scale as a customer’s needs change. Invite internal and external audiences to join events with their mobile devices such as Android, iPhone, and iPad devices, no matter where they’re located. And generate revenue by accepting credit card or PayPal payments to access events and recordings, along with promotion codes to encourage faster registration.

Manage campaigns and events from start to finish

Take advantage of a full array of tools to manage events from start to finish. Improve attendance using automated email invitations, confirmations, and reminders.

Add attendance security to internal meetings with Single Sign-On (SSO) options that range from easily tagging participants to providing invitation-only access.

Register attendees with customized forms, and automatically score incoming leads with integrated lead management tools. During an event, presenters can monitor participants’ attention using the attention indicator tool and identify high-value attendees. After the event, you can forward the event recording link, including in MP4 format, to attendees and upload valuable registration and attendee information to your Customer Relationship Management (CRM) and marketing automation systems.

Count on Cisco for secure, scalable Cisco Webex service

Cisco Webex services are delivered on demand on the Cisco Webex platform, a global high-performance network. Cisco Webex employs a robust, multilayer security model, which includes the use of 128- bit Transport Layer Security (TLS) and 256-bit Advanced Encryption Standard (AES) for data encryption, along with granular policy controls. Security processes are stringently audited with compliance details provided in a Statement on Standards for Attestation Engagements (SSAE) report.

Key features

Plan and promote

Automated email management with personalized templates

Send out invitations, confirmations, reminders, and follow-ups automatically. Take advantage of customizable templates for HTML or text emails.

Revenue generation and discounts

Generate revenue by requiring credit card or PayPal payments during registration to attend events or access recordings. Encourage faster adoption with promotion code discounts.

Present

High-quality definition and active speaker functionality

Display high-definition videos (up to 720) of the presenter and panelists.

Active speaker technology automatically displays the current speaker in the main video, or you can choose to lock in on a specific panelist. The view will adjust automatically when content is being shared, keeping the focus on the presentation.

Pre-event practice session

Provide a virtual private room in the session for presenters and panelists to practice before going live.

Case study - LUMEDX healthcare technology

Challenges:

     Stand out in the face of large-brand competition

     Develop a unique, interactive online program to create demand for solutions

Results:

     Online events generated over $600,000 USD in opportunity sales

     Cisco Webex Events enabled LUMEDX to gain an edge over much larger competitors

     Online meetings and events helped maintain more frequent contact with over 500 clients

Multimedia content

Speakers can share presentations, applications, whiteboards, and streaming video files, and annotate shared content in real time. Show preloaded content and play hold music while attendees wait for the event to begin. Participants can choose from a variety of different layouts focusing on what or who they need to see. They have complete control to resize the panels and windows. They can even move panels to a secondary monitor for better viewing.

Flexible, integrated audio

Choose from toll or toll-free global teleconference, two-way Voice over IP (VoIP), or audio broadcast. With integrated audio, the host can control participants’ audio and everyone can see who is speaking.

Threaded Q&A, chat, polling, and attention monitoring

Track and answer incoming questions from the audience using the threaded Q&A feature, as seen in Figure 2. Chat privately or publicly with panelists or attendees during the event. Monitor interest with real-time polls and the attention indicator tool.

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Figure 2.           

Answer, track, and manage audience questions with threaded Q&A

Follow up and cultivate

Post-event destination URL

Direct attendees to a marketing URL or other destination to view or download additional product information or to contact sales.

Post-event surveys and follow-up email messages

Automatically send email messages with links to the event recording and post-event survey. View survey results in one highly secure location.

Score and analyze custom and standard reports

See registration and attendance information, lead scores, duration of attendance, and more using standard or customized reports. Use lead-source tracking to identify your most effective sources for attendance.

Export to CRM and marketing automation systems

Speed sales follow-up by uploading event data, such as survey answers and registration information, to CRM and marketing automation systems, including Salesforce.com, Oracle On-Demand CRM, and Eloqua.

Custom registration questions and lead scoring

Capture all registrant information, and automatically assign lead quality scores based on your own criteria.

Promotions throughout your touch points

Make the most of every opportunity to connect with your prospects by making promotional materials available at registration and through pre- and post-event communications.

Registration management with attendance control

Save time and create a smooth registration experience with automated registrant approval and customized filters. Engage your audience with high-quality video and compelling multimedia content. Maintain continuous interaction through threaded Q&A, chat, polls, and surveys.

Cisco Webex Assist Services for events

Cisco Webex Assist producers help you every step of the way to provide smooth execution and increased ROI. Premium Assist services include a consultation and best practices advice, a dry run, in-event assistance, and post-event reports and transcripts. For more information, visit https://www.cisco.com/c/dam/en/us/products/collateral/conferencing/web-conferencing/solution-overview-c22-740099.pdf.

The Cisco advantage

Cisco Webex Events is a real-time, end-to-end online event service. From planning to follow-up analysis, Webex Events provides the features you need to more effectively host company meetings and corporate events or to market products and services to target audiences around the world. In addition to removing venue costs and saving money on travel expenses, Webex Events helps boost attendance by engaging audiences with interactive content. It improves the quality of online events from a scalable and highly secure platform, and supports sales goals by increasing lead numbers. Cisco Webex services are delivered on demand on the Cisco Webex platform.

Next steps

Learn more about Cisco Webex Events by speaking with a solution specialist at 1-877-409-3239 or by visiting https://www.cisco.com/c/en/us/products/conferencing/webex-events/index.html. Cisco Webex Events is updated regularly to meet the latest system compatibility needs. Visit https://www.Webex.com to see system requirements.

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