Higher Education Trends & Statistics, Issue 1

Cisco Update
IBSG Higher Education Update

From the Desk of Dr. Tracey Wilen-Daugenti
IBSG Higher Education Practice Lead

Welcome to our first Higher Education Trends & Statistics update, your first source for the latest in information on consumer trends and how they impact tertiary institutions. Each quarter, I will update you on current trends and timely information relevant to your higher-education practice and key accounts. This year was a big one for higher education; we are now seeing a shift toward 21st-Century Learning Environments, enabled by Web 2.0 technologies, social networking sites, and mobile devices such as the iPhone and dual-mode phones. This shift has generated increased interest from higher-education institutions in how we can assist them in faculty and student collaboration—on local and international campuses, and in virtual reality online spaces such as Second Life. Security is also top of mind—not only physical security on campus, but also security of important records, data, and wired and wireless networks.

Web 2.0

This timeline shows groundbreaking technology and products popularized from 2000 to 2007. Most of them are tied to Web 2.0 technologies, illustrating the continued pervasiveness of information sharing and collaboration among today's online population. Furthermore, many Web 2.0 technologies that allow users to publish blogs and wikis are integrated into standard computer operating systems.

Web 2.0 was top of mind at most universities during 3Q07. Facebook, MySpace, Flickr, YouTube, and other Web 2.0 sites are now being used copiously on college and university campuses, which are capitalizing on how these websites enable interaction and participation within the campus community.

Two out of three incoming freshmen spent more than one hour per week on social networking sites during their senior year of high school.1
85 percent of U.S. college students use Facebook.2
One in four Americans have a MySpace account.3
94 percent of U.S. teenagers send emails over the Internet; nearly three out of four teenagers use social networking sites and go online at least once a day.4
At least 136 U.S. universities have an education channel on YouTube.5 One in every three videos viewed in the United States in January 2008 was a YouTube video.6
Global enterprises will spend US$4.6B on Web 2.0 technologies by 2013.7

The use of mobile technology in higher education is increasing due to the rapid adoption of cell phones—particularly Blackberries, iPhones, and dual-mode phones—on college campuses. Device-savvy students use PDAs not only to make calls, but also to perform a variety of tasks such as viewing class material, checking bus schedules, finding locations, monitoring laundry machines, and updating their Facebook status.

Mobile technology is also increasing the productivity of faculty members because they no longer need to go to their offices to set up meetings on their calendars, make phone calls, or use email to respond to student questions. Many professors use mobile devices to notify students of class updates, conduct quick quizzes or polls, and submit data while doing classroom field work.

A college student freed himself from an Egyptian jail using his cell phone to post a one-word blog on Twitter.8
Professors at U.S. universities use Twitter to break down barriers between the classroom and the outside world.9
97 percent of U.S. college students own a cell phone, and 79 percent own a mobile computer.10
Mobile broadband access in the United States grew 154 percent between 2006 and 2007.11
682,500 Wi-Fi phones were sold worldwide in 2007, up more than 60 percent from 2006.12
62 percent of all Americans are part of a wireless, mobile population that participates in digital activities.13
73 percent of Americans ages 18 to 29 who own cell phones use them for data and communication activities other than phone calls.14
12 percent of iPhone usage in the United States is for browsing the Web.15
The mobile Web makes up 20 percent of the PC-based Internet audience in the United Kingdom.16
There are more mobile phones than people in the United Kingdom, with 10 percent of the population owning up to four phones.17

Collaboration is a distinguishing attribute of higher education. Cisco solutions such as WebEx and TelePresence are efficient collaboration tools that help improve productivity, decrease costs, and lower carbon emissions. University staff use TelePresence to hold administration and cabinet meetings, present dissertations, conduct campus interviews and recruit students, meet with professors outside the office, and provide distance learning.

WebEx is making inroads "inside" the classroom, simulating visual communications between students and teachers in the traditional classroom setting. For example, professors use the WebEx "attention indicator" feature to monitor whether students are giving the class their full attention. Professors can also require students participating in the WebEx session to turn on "desktop sharing" to ensure that the students are actively engaged in the class.18

The National LambdaRail enables more than 300 higher-education institutions and 227 medical schools and hospitals to conduct virtual meetings via TelePresence.
Maharishi Vedic University in the Netherlands and Georgia Tech own TelePresence systems.
WebEx is used extensively to conduct classes at many U.S. universities, including Princeton and Emory.
Tufts University uses WebEx to run a full master's of science program with students at the university's India campus and with professors from the U.S. campus.19
WebEx is used in review sessions for standardized tests, such as the SAT, ACT, GRE, MCAT, and LSAT.

In 2007, a Cisco Higher Education customer installed surveillance cameras in the college parking lot, where 18 cars were being stolen on average each year. When another car was stolen, the incident was captured on video and the suspects were apprehended. Their capture and the effectiveness of the surveillance system were made public, eliminating further thefts.

Since the beginning of 2008, at least 30 U.S. universities and colleges have experienced data breaches, either from computer theft or from inadvertent exposure of personal information on the Internet. In today's environment where identity theft is becoming more common, campuses must be equipped with various ways to protect the wealth of sensitive, personal information within their networks.

According to the Campus Safety magazine Post Virginia Tech Study, 66 percent of the respondents have revised their emergency plans in the past year, and 22 percent are working on them.20 Forty-one percent have increased funds for campus safety since the Virginia Tech massacre.
The United States Congress passed a bill in February that would require colleges and universities to issue public warnings within 30 minutes of confirmation of an emergency or threat.21
Security ranked number one on EDUCAUSE's "Top 10 IT Issues" list this year; security has been in the top three since 2003.22
In 2006, 52 percent of computer breaches at U.S. higher-education institutions were caused by hackers.23
A college campus averages 40–50 hacks a day during back-to-school season.24
U.S. educational institutions have experienced 293 computer data breaches since 2003.25

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For further information, email Tracey Wilen-Daugenti.

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Footnote References

    1. John Pryor, et al, â€Å“The American Freshman: National Norms for Fall 2007,â€ï¿½ January, 2008, Higher Education Research Institute, University of California, Los Angeles.