Natural History Museum

Natural History Museum

Getting Museum Visitors to Come Back for More

Company: Natural History Museum, London

Industry: Public Sector

Location: United Kingdom

Company Size: 1000 employees


  • Directly engage with each customer to improve the in-gallery experience
  • Encourage repeat visits and a longer-term customer relationship
  • Deepen engagement through targeted messaging and integrated service delivery



  • Improved insight into traffic movement to make the best use of exhibition space
  • Used data and feedback for a new iterative development process
It's the perfect way of supporting the visitor experience.
- Emily Smith,
Head of Audience Development, Natural History Museum