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Case Study: BNL Gruppo BNP Paribas

Breaking down barriers with video

Extending Cisco video collaboration tools to consumers and corporate clients helps Italian financial firm BNL Gruppo BNP Paribas stand out in the competitive retail banking environment.



  • Breaking down geographical barriers
  • Bringing experts to the clients at any location
  • Working around clients’ busy schedules


  • Increase in sales by 12%
  • Better customer satisfaction and retention rates
  • Improved cross selling: on average, one extra product is sold per remote consultation
  • Boosted productivity among experts thanks to streamlined digital processes

What they're saying

We’re saving our corporate clients time by offering video calls from their offices. Now, they don’t need to travel. It’s like our experts are in the same room.

Giuseppe Parenti, Voice and Network Architect, BNL Gruppo BNP Paribas

Who is BNL Gruppo BNP Paribas?

Industry: Financial Services
Location: Rome, Italy
Company Size: 19,000 employees