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Case Study: IDFC Bank

IDFC digital banking: Personalized, quick and convenient

IDFC Bank, with the help of Cisco, is changing the way its customers bank. It’s creating a more personalized experience, making it possible to open an account in less than four minutes and instantly connect to a banking expert.

Customer Highlights

Challenges

  • Sought to build a truly digital bank, differentiating itself from traditional bank competitors
  • Major Indian vendors and competitors keeping a close watch on this highly publicized project
  • Stringent launch timeline, with only six months to meet the Reserve Bank of India deadline

Results

  • Transformed from a leading finance player into a next-generation, digital, universal bank
  • Differentiated itself from competitors by creating a superior customer experience
  • After implementation, IDFC Bank will be the seventh largest bank in India

What they’re saying

"We had a choice of being a large ecosystem player. We had a choice of having a large product range. We chose customer experience."

Abhay Johorey, Head of Digital, Consumer Bank, IDFC

Who is IDFC?

Industry: Financial Services
Founded: 2015
Headquarters: Mumbai, Maharashtra, India
Employees: 3,906