Video Architecture

Comprehensive Video Strategy

A strong video architecture can reduce costs, increase flexibility and efficiency, and improve user experiences. Cisco technologies integrate together to deliver an end-to-end video architecture. It encompasses solutions for the home, the business, and all service provider industries.

Cisco can help you deliver a more visual, social, personal, and interactive experience to end users.

Architectural Approach

Cisco video architecture is built around Cisco medianet and its unique, end-to-end approach to video strategy. It delivers a smarter network, smarter endpoints, shared media services, and cloud services. It reduces costs, simplifies management, delivers a superior user experience, and makes the organization more agile in its use of video resources/

Video Architecture Benefits

Strategic Area	Enhancement	Benefits
Network	Routers, switches and service points that implement medianet network services	Improve end-user experiences by detecting and troubleshooting issues quickly
Endpoints	Endpoints and applications that use and provide medianet network services	Ease management and deployment with a network that is media- and application aware
Media Services	A set of capabilities to enrich video applications	Maximize investments with shared media services
Cloud Services	Medianet capabilities extended beyond the enterprise	Helps build service provider-to-business, business-to-business, and business-to-consumer media experiences

Benefits of Adoption

These medianet capabilities build on the foundation of IP networking and standards-based technologies to ease adoption. They offer:

Cost savings

Fast identification of video, voice, and data application problems with Performance Monitor and Mediatrace. These tools offer real-time metrics, fault identification, and isolation capabilities in a medianet.
Smarter endpoint devices with the network intelligence of Media Services Interface (MSI) to speed deployment, set policies, and improve operations.
Better planning and investment decisions and bandwidth scoping based on increased network visibility with Performance Monitor, Mediatrace, and Cisco Prime Collaboration Manager.

Superior user experience

Optimized video delivers high quality user experiences, regardless of device or platform.
Video can be shared on any device anywhere with Cisco Media Experience Engine.
Video resources can be aligned with business priorities, making critical video high-quality and non-critical video adequate.

Greater efficiency

Technologies such as Performance Routing optimize performance, acceleration, and route selection to deliver a high-quality experience.
Media-optimized networks adapt lower-priority video to available network resources.