Video Architecture

Strategies for Enterprises and Service Providers

Whether you're an enterprise, or a service provider, Cisco gives you a clear migration path to a media-aware video architecture.

For enterprises, Cisco offers a variety of endpoints that work with our media transformation products and core networking technologies. These endpoints can be easily and quickly centrally managed for smooth administrative and end-user experiences.

For service providers, Cisco offers a single end-to-end architecture with unprecedented scalability and efficiency. Regardless of complexity, you can deliver hosted enterprise video deployments as a service, or quickly release superior services to set yourself apart from the competition.

Architectural Elements

Deploy and scale multiple video applications across a range of use cases. The Cisco medianet architecture includes

• Endpoints of all types for a comprehensive set of video applications
• Ranges from traditional dedicated teleconferencing stations to integrated software clients that run on a user's desktop to Cisco TelePresence, a high-end HD solution that delivers an immersive experience.
• Includes WebEx, the Cisco Digital Media Player, and HD box cameras.
• Network-based capabilities embedded in endpoints, routers, and switches
• Detects and optimizes media and application types, and automatically detects and configures media endpoints. Read more about autoconfiguration.
• Simplifies management and planning and speeds troubleshooting of applications. Read more about media monitoring.
• Shared media services to enrich video applications
• Includes services such as media delivery and distribution, recording and streaming, and multipoint conferencing.