Community 1.0: Communities of People
In its initial incarnation, social networking in online communities focused on connecting people to people for the purpose of expressing themselves and connecting with friends. In this paradigm, the value was in the connection between people to predict interests and behavior.

Community 2.0: Communities of People Around Content
Today, the role of social networking in online communities is changing. The notion of social networking is evolving from an application that just connects people to one that connects both people to people and people to content. Content, not personal relationships, becomes the social object around which the community interacts.

This evolution is a valuable building block to a new entertainment experience:

  • Social networking provides the opportunity for consumers interact with their favorite content and each other.
  • The content consumers interact with is a better predictor of interests than friends.

This makes greater personalization of the entertainment experience possible, and increases audience engagement with your content.

Benefits of Audience Engagement
The social networking and social media features of Cisco Eos offer a way for consumers to interact with entertainment content and other users. Eos-powered sites combine high-quality professional content with social networking features to provide a platform for an interactive and immersive entertainment experience. This blended experience keeps users engaged on your site longer, and keeps them coming back on a regular basis. In addition, the Eos integrated administrative environment makes it easy for you to moderate, update content, and engage with your audience.

Eos Features
Cisco Eos offers the most in-demand social networking and social media features. Consumers using your Eos-powered site can:

  • Read and respond to blogs
  • Upload and display video, audio, and photo files
  • Create customizable profiles
  • Comment on their own and others' user-generated content (UGC)
  • Rate interest and relevance of specific pieces of content
  • Generate a discussion and contribute to others' discussions
  • Connect with others who are interested in entertainment content