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Cisco.com User Experience Guidelines and Standards

Web Content Standards

The guidelines are organized into the following sections, mapping to the steps in the design and implementation process:

1. Get Started

New to Cisco.com? Read this first:

2. Review User Research

Access available research services, previous usability studies, and Web metrics and analytics.

3. Build Your Information Architecture

Understand where your pages fit within the overall information architecture and site navigation. Review the page levels within the architecture: L2, L3, L4, L5 and below.

4. Layout Your Pages

Learn about the different page types and the requirements for identifying which page to use for your content.

Page Layout Options
This section describes the types of content created and the layout options available for each page level.

Page Elements
Review design guidance and view code snippets for the following page elements:


Visual Imagery
Review guidelines for using photography, illustrations or icons, sub-brands, or promotions on your pages.


5. Address Editorial

Learn about the appropriate tone and style for creating content, how it applies to actual headlines and page organization. This section explains the best way to communicate your message while reinforcing the tone and style of the Cisco brand.


6. Build Your Site

Find the tools you need to build your site whether you're a vendor, building your site outside of the Cisco.com environment, or using the Content CSS.

Framework (Vendor Kit) - Contains the code necessary to emulate the look and feel for this framework.

Content CSS Developer Kit - Contains development guidance and the code necessary to implement the design.

Pop-Up Templates - Contains the templates for supporting information that is launched in a separate window.


For further information


Type of information Contact
Provide feedback or submit inquiries about these guidelines Send an e-mail to ask-ue@cisco.com
UE Engagements Send an e-mail to ask-ue@cisco.com
Questions about Content CSS Send an e-mail to cdc-content-css@cisco.com
Get Corp ID approval of graphics Send an e-mail to corpidnewrequest@cisco.com
Create or place banner ads Send an e-mail to banner_ad_request@cisco.com