Content Drives the Customers' Use of Cisco.com

You never get a second chance to make a first impression

• Cisco.com is the easiest place for customers and prospects to go for information.
• The Web is Cisco's first line of communication with customers and prospects.
• A strong corporate Web site presents clear, consistent, useful information, and represents the company with a unified single voice.
• The Content Strategy team exists to improve the content experience for customers on Cisco.com.

• Need for Content Review
• Tools and Applications Naming Convention
• Examples