Partner Central

Authorized Digital Media System

The Cisco Authorized Digital Media System Partner Program is designed for partners with a successful network design and deployment practice who can rapidly adopt new Cisco technologies, and develop new business practices. (Completion of the Express Foundation Specialization is highly recommended.) Ideal partners would have proven success selling and supporting Digital Media Systems, and a business focus on digital media and video solutions.

Announcement: Retirement of Cisco Digital Media Systems Program
(PDF - 230 KB)Adobe PDF file

Announcement date: April 26, 2013
Last day for new partners to apply: July 26, 2013
Program End Date: July 26, 2014

By completing program requirements, partners demonstrate their competency in deploying this solution, and receive program benefits that include (but are not limited to):

  • Market differentiation as a recognized Cisco Authorized Digital Media System Partner on the Cisco Partner Locator
  • Approved access to Cisco Partner Space
  • Special access to the Emerging Technology Partner Resource Center and the DMS Practice Accelerator Kit
  • Software license approval
  • Remote Test-Lab access

The Cisco Authorized Digital Media System Partner Program requires training and exams for only the Cisco DMS Solution.

Cisco Authorized Digital Media System Partner Program Requirements

To attain Cisco Authorized Digital Media System Partner status, partners must undergo the required training program and pass its mandatory exams.
The Cisco Authorized DMS Partner classification is available to partners in the following defined job roles:

  1. Account Manager
  2. Systems Engineer
  3. Field Engineer

Please note: Role sharing is not permitted within this program.

Program requirements are as follows:

Account Manager

Responsible for Cisco DMS sales methodology and customer engagement

Required Training :
Required Exam :
Recommended Training:

Systems Engineer

Presales engineer; responsible for DMS solution planning and design

Required Training :
Required Exam :
Recommended Training:

Field Engineer

Post-sales engineer; responsible for Cisco DMS solution implementation and operation.

Required Training:
Required Exam :
Recommended Training:

For the DMS Program, this Lab Requirement has been bundled into a DMS Practice Accelerator Kit. For information on how to order the DMS Practice Accelerator Kit, please contact your DMS Theater Business Development Manager for details.

DMS Practice Accelerator Kit

Cisco Authorized Digital Media Partner Program Application Process

To apply for the program:

  1. Work with your Cisco sponsor (channel account manager or systems engineer) to determine your eligibility for the program, identify your requirement gaps, and create a development plan.
  2. Apply for the program through the Certification and Specialization Application tool. After logging into the tool:
    1. Choose Access Program Application.
    2. Find and click the Specialization Application tab.
    3. Choose Cisco Authorized Digital Media System Program.
  3. Satisfy program requirements to become eligible for participation.

Process for Validating Lab/Demo

To validate the DMS Lab List:

  1. Partner: Work with your Cisco Sponsor (System Engineer, CAM, etc.) to complete the lab list.
  2. Cisco Sponsor:
    1. Review the lab list and verify implementation at partner location.
    2. Validate any questions on equivalents or substitutes through a Cisco subject matter expert in the field.
    3. When validated, the Cisco sponsor can upload the list into the Certification and Specialization Application tool

Please Note: Lab list MUST be uploaded by Cisco Sponsor.

To upload the DMS Lab List (to be completed by Cisco Sponsor):

  1. Go to the Certification/Specialization Application
  2. Search for the company
    1. If you cannot locate the company, make sure you are assigned to the partner in the Channels Territory tool
  3. Click  the Administrative Tasks tab
  4. Click Upload Documents
Program Resources Description
Authorized Digital Media System Partner Program Overview High-level overview of the program and its benefits.
Cisco Digital Media Systems Practice Accelerator Kit Getting started, the DMS Practice Accelerator Kit, the NFR program, ordering guidelines, and upgrade options.
Customer Service Central (formerly Partner Relationship Team - PRT) Direct support path for any partner issues.
Product Resources Description
Digital Media Suite The "Partner Resources" pages on Cisco.com provide sales, technical, tools, and training resources for the offerings in the Cisco Digital Media Suite (Cisco Cast, Cisco Digital Signs).
Enterprise Content Delivery System (ECDS) The "Partner Resources" pages on Cisco.com provide sales, technical, tools, and training resources for the ECDS products.
Industry Resources Description
Cisco Digital Media Sales and Marketing Resources Use these resources to help move your Cisco Digital Media prospects through the buying cycle, from awareness through demand and closing: industry guides, sales training materials, sample sales and marketing plans, call guides, email templates, presentations, collateral, technical resources, and more.
Additional Technical Resources Description
Emerging Technologies Partner Resource Center (ET PRC) Login Required
(Requires ET PRC log in and password)
Additional technical resources, technical training, and demos can be found on the ET PRC as well as resources restricted to Cisco Authorized Digital Media System Partners.