Cisco and Scientific Atlanta Speaking

Be sure you take the opportunity to see Cisco and Scientific Atlanta executives and subject matter experts present their vision and points of view on technologies throughout our onsite activities at NXTcomm 2007. Cisco and Scientific Atlanta speaking participation is outlined below.

Keynote:

John Chambers, Chairman and CEO
     Date:    Tuesday, June 19, 2007
     Time:    8:30 a.m.
     Topic:  The Connected Life

ATIS TechThink Technology Conference

ATIS TechThink presents the future of telecommunications technology – straight from the minds that shape it. Enjoy thought-provoking discussion and debate from the industry’s most senior technology executives and visionaries – the thought leaders who will reveal their perspective on the direction of communications technology. Gather intelligence on IPTV, IMS, Broadband Service Deployment Strategies, 3G, WiMAX and more. Get the knowledge to guide product development decisions for the Next Generation Network. TechThink is hosted by ATIS, the leader in industry standards and solutions that support the deployment of exciting and new communications services and products.

ATIS TechThink Conference is sponsored by Cisco Systems

IPTV Mind Bender Session
The Ultimate Entertainment! The IPTV Experience
Tuesday, June 19, 10:30 a.m. - 11:45 a.m. McCormick Place, Chicago

Session Abstract:
With the rollout of IPTV services, service providers seek to capture market share of end-user television and video entertainment services that have been the mainstay of cable and satellite operators for many years. What will differentiate IPTV service from the rest of the competition? What new and exciting features and functionality will make the IPTV user experience truly unique? Senior technology officers and leading executives from both the service provider and vendor community offer their views and the latest information on the deployment of IPTV - plus, what lies ahead for the industry and for consumers.

Moderator:
Danny Briere, CEO, Telechoice

Panelists:
- John Buckett, Vice President, Corporate Development, Scientific Atlanta, A Cisco Company
- Jeff Weber, VP Product & Strategy, AT&T
- Ibrahim Gedeon, CTO, Telus
- Ran Oz, CTO, BigBand Networks
- Andy Addis, EVP Marketing, Hillcrest Labs
- Prem Tirilok (Vice President, IPTV Strategy, Tellabs)

IPTV Sub-Session
Successful Delivery of IPTV Services: Architecture, Interoperability, Network and Device Requirements
Tuesday, June 19, 2:15 p.m. – 3:30 p.m. McCormick Place, Chicago

Session Abstract:
In concert with the deployment of IPTV, service providers and vendors are working quickly and aggressively to address technical issues that will lend further advancement to the technologies, systems, and networks that advance IPTV service beyond its initial rollout. What is the most appropriate network architecture for the delivery of IPTV? What steps are service providers taking to ensure interoperability, between different equipment and software within the network, and between software and devices within the home? This panel presentation sheds light on how service providers and the entire industry will groom and advance IPTV technology beyond the initial deployment phase.

Moderator:
Danny Briere, CEO, WellChoice

Panelists:
- Paul Connolly, Vice President, Transmission Marketing, Scientific Atlanta, A Cisco Company
- Rod Nathan, VP of planning, Fujitsu
- Tim Schmidt, Executive Director, Technology & Service Requirements, Verizon (sponsor by Cisco)
- Ray Savona, VP of Field Marketing, Calix
- Brook Longdon, Director of Solutions Sales Management IPTV, Nokia Siemens Networks

The IMS Mind Bender Session
The Power of Intelligent Networking: How IMS will Further Revolutionize Content and Entertainment Delivery
Tuesday, June 19, 12:45 – 2:00 p.m. McCormick Place, Chicago

Session Abstract:
As service providers migrate to all-IP service offerings, IP Multimedia Subsystem (IMS) is fast becoming the Next Gen technology infrastructure of choice. IMS provides a path for service providers to offer users a fully converged network experience— and an unlimited array of voice, data, and entertainment applications for users, regardless of where they are physically located, or how they are connected. Why has IMS become the key to converged entertainment and services? What exciting new services will the user experience? Hear from the senior technology executives of today's leading telecom companies in this exciting panel discussion as they share their vision for intelligent networking.

Moderator:
Rory Altman, Founder, Altman Vilandrie

Panelists:
- Larry Lang, Vice President and General Manager. Mobility, Signaling and Control Business Unit,
   Service Provider Technology Group, Cisco Systems, Inc.
- Paul Mankevich, Chief Technology Officer - North America, Alcatel-Lucent
- Andrew White, Director - Network Application Architecture, Qwest
- Jouni Welander, Director of New Solutions - US, Nokia Siemens Network

The IMS Sub-Session
The Business Case and Network Deployment Strategy for IMS: The Vendor Perspective
Wednesday, June 20, 12:45 - 2:00 p.m. McCormick Place, Chicago

Session Abstract:
How are equipment manufacturers and software companies presently addressing the IMS deployment strategies for service providers? What is the vendor vision of IMS based services and what are the implications for fixed mobile convergence? Is there room in the "next gen" network for both IMS and Non-IMS applications? How will IMS define service creation? Learn from the leaders in the vendor community as they offer their perspective on the direction of IMS, and what service providers must do now to migrate their networks that ensure competitive service offerings. (This session follows a previous session on the same topic, but one which offers the perspective of the service provider community).

Moderator:
Jonathan Hurd, Director, Altman Vilandrie & Company

Panelists:
- Cedrik Neike, Director, Engineering. Service Provider Architectures and Systems Development,
   Service Provider Technology Group, Cisco Systems, Inc.
- Arpit Joshipura, Redback Networks
- Andy Huckridge, Director of Next Generation Solutions, Spirent Communications

The Broadband Mind Bender Session
The Final Frontier: What to do with all that Fiber to the X?
Wednesday, June 20, 10:30 a.m. - 11:45 a.m. McCormick Place, Chicago

Session Abstract:
With fiber rollouts to residential customers in full swing among the largest service providers, what future services are in store beyond IPTV? This opening Broadband Track session explores the opportunities that await as broadband reaches the home. What is the future of home networking? What are service providers planning? What kinds of devices and services can we expect in the home, and what can users expect? Learn from the industry's leading technology futurists, vendors, innovators, and service providers as they offer their view on the future of broadband and share what services and products are sure to follow.

Moderator:
Jonathan Hurd, Director, Altman Vilandrie & Company

Panelists:
- Tony Bates, Senior Vice President and General Manager, Service Provider Technology Group Cisco
   Systems, Inc.
- George Breene, President, SeaChange
- Peter Barrett, CTO & GM of Engineering, Microsoft
- Dr. Henry Macy, VP, Food Stream Solutions, Whirlpool

The Broadband Sub-Session
Broadband Unleashed PART II: Vendor Solutions
Tuesday, June 19, 3:45 p.m. - 5:00 p.m. McCormick Place, Chicago

Session Abstract:
As "home networking" becomes reality, service providers are faced with numerous and critically important technical issues surrounding broadband service delivery. Broadband Unleashed PART II addresses how equipment manufacturers and software companies are addressing the technical issues and requirements of service providers, in order to support their vision of the home networking experience. Panelists will include executives from leading equipment vendors and software manufacturers who will offer their perspective on the technology considerations and the opportunities that must be addressed for the delivery of new and profitable broadband services.

Moderator:
|Patrick Hurley, Director of Research, TeleChoice

Panelist:
- Joe Wojtal, Vice President, Engineering. Service Provider Architectures and Systems Development, Service Provider Technology Group, Cisco Systems, Inc.
- Shailesh Shukla, VP Service Provider Marketing, Juniper Networks
- Charles Gershman, President & CEO, Bay Microsystems
- Milorad Cvijetic, VP & Chief Technology Strategist, NEC
- Matt Hallam, New Business Development Manager, Tellabs

The Broadband Sub-Session
Security for the Rapidly Evolving Broadband Network
Wednesday, June 20, 12:45 - 2:00 p.m. McCormick Place, Chicago

Session Abstract:
With ongoing advancements in IP networks and growing bandwidth use comes the need for continual refinement in network security strategies. This panel session will offer the views of leading equipment vendors and software companies with regard to the current network security landscape. Panelists will also offer differing perspectives on the direction of future security solutions and what challenges service providers should anticipate as they migrate to "Next Gen" applications and services.

Moderator:
Barry Greene, Chief SP Security Architect & Instigator, Service Provider Technology Group, Cisco Systems, Inc.

Panelists:
-Kim Perdikou, EVP Infrastructure Product Group, Juniper Networks
- William C. Boni, Corporate Vice President and CIS Officer, Motorola Information Protection Services
- Peter Tosto, Business Line Manager, Telecom Security Solutions
- Natasha Tamaskar, (Director of FMC Technologies, Reef Point)
- Carlo Solari, (Vice President, Secutiy Solutions and Director, Bell Labs Security Solutions Research Center, Alcatel-Lucent)

IEC Communications Forums

The IEC Communications Forums presented at NXTcomm 2007 form an education-driven conference in which service providers, wireless and wireline carriers, network operators, enterprise end-users, content providers, equipment and software vendors and industry analysts gather to examine the opportunities and challenges raised by the emergence of next-generation information communication technology (ICT) services and applications-including both mobile and fixed IP-based network architectures and technologies that will enable them. The Forums analyze the business and technology requirements of making convergent, IP communications a reality in today's world on a carrier scale. It examines not only technical challenges, but also content, services, and business considerations that will drive revenue in a new world of competition.

IEC Communications Forums

Date:     June 18, 2007
Time:    10:00 a.m. - 11:30 a.m.
Panel:    A3 - Increase Network Reliability to Increase Network Satisfaction

Session Abstract:
The battle is raging for the traditional cable customer, with DBS and telcos seeking to capture market share. Time will tell how the market shakes out, but ultimately the winner will be the supplier that can provide the best combination of reliable service at a fair price. Customer satisfaction is the ultimate barometer to success. Network reliability is one of the most important factors in retaining satisfied customers and growing their willingness to purchase additional services. Network reliability can be broken down into two components-uptime and QoS. This session will address new tools that operators can use to significantly decrease their overall mean time to repair and increase their mean time between failures with little to no network impact.

Moderator:
Ken Dumont (Director, Digital Media Networks, Scientific Atlanta, A Cisco Company)

Speakers:
- Doug Place (Vice President, Operations, Verizon)
- Alan Young (Chief Technology Officer, SES Americom)

Date:     Monday, June 18
Time:    1:00 PM to 2:30 PM
Panel:    B2 - In-Home Wiring and Home Entertainment Distribution

Session Abstract:
Ask any service provider that has deployed IPTV what the most expensive component of the IPTV business case is in the long run, and the answer in unanimous—the deployment costs related to the home. Not surprisingly, controlling and optimizing these costs are essential for IPTV service provider success. From real-life experiences and best practices to new technologies and services, this panel—drawn from major consumer electronics, wireless, modem, access, and service providers—will address the issues surrounding the most costly, time-consuming, and customer-impacting component of the IPTV implementation and explore the real-life experiences of implementing these solutions.

Moderator:
Geoff Burke (Director, Field Marketing, Calix)

Speakers:
- Brian Drachman (Director, Business Development, Scientific-Atlanta, A Cisco Company)
- David Gwartzman (Senior Marketing Manager, Motorola)
- Milt Johnson (Vice President, Engineering, Ready-Links)
- Selina Lo (Chief Executive Officer, Ruckus Wireless)
- Kurt Scherf (Vice President and Principle Analyst, Parks & Associates)

Date:     Monday, June 18
Time:    2:45 PM to 4:15 PM
Panel:    C3 - Connected Home...Connected Services...Connected Entertainment

Session Abstract:
Is IPTV vitally important to ensuring broadcasters' success? Or are they more dependent on service content? Or in-home network technical capabilities? Amid a diverging set of options, a panel of executives from technology, broadcast, service, and content providers will discuss what has happened in the "connected" space and share their visions of what constitutes a successful service. While attendees might expect that there are neat categories such as wireless broadband, IPTV, or digital home, what we find is that the overriding focus is on enabling the consumer. These panelists will show and debate how the market is being transformed and what the new enabling technologies are likely to be.

Moderator:
Christine Heckart (General Manager, Marketing, Microsoft TV, Microsoft)

Speakers:
- Jim Strothmann (Director, Strategy and Product Management, Home Entertainment Products
   Group, Scientific Atlanta)
- Kenneth Frank (Senior Vice President, Alcatel-Lucent)
- Mark Weiss (Solutions Executive, IPTV/Triple Play, IBM)
- Ray Sokola (Chief Technology Officer, Connected Home Solutions, Motorola, Inc.)
- Camille Mendler (Vice President, Telecommunications Strategies, The Yankee Group)

Digital Hollywood Broadband, Mobile IPTV Entertainment and Technology Conference

The Digital Hollywood Broadband, Mobile IPTV Entertainment and Technology Conference @ NXTcomm will cover topics such as Marketing the Triple or Quad Play: Adding Value and Service to the Customer Relationship - Bundling that Works; Broadband, IP and Mobile Commerce - Advertising and Monetizing Options and Relationships; Personalized TV: Exploring the True Power of IPTV; and Enabling Multiplatform Delivery of Content.

Since 1990, over forty thousand industry executives have attended Digital Hollywood in Los Angeles, New York, San Jose and Las Vegas, including representatives of every major studio, technology company, cable, satellite and communications companies and retailers as well as content developers and programmers for all entertainment industry medias and market segments.

• Entertainment and Studio Executives
• Broadcast, Cable, Telco and Satellite Executives
• The New Media Industry - Information and Entertainment Content Publishers
• Online Film, Music and TV Entertainment Executives - Consumer Electronics Manufacturers
• Computer and Internet Companies - Technology Infrastructure - Advertising Agencies
• Financial and Venture Capital Executives - Video Game Manufacturers and Developers - Entertainment and Technology Press

Digital Hollywood Broadband, Mobile IPTV Entertainment and Technology Conference

Monday, June 18
1:00 PM to 2:30 PM
Session A: Marketing the Triple or Quad Play: Adding Value and Service to the Customer Relationship - Bundling that Works!

Session Abstract:
As video and always-on communication become the centerpiece of the consumer experience, the winning companies will be those that not only grasp the needs of the consumer, integrate the technologies and content into their offerings, but also fully reflect and respect the lifestyle that the consumer has embraced. The Triple and Quad Play environment is now upon us and for those companies who understand and enhance the process of integrating technology, content and upgraded marketing concepts, future success will be unlimited.

Moderator:
Meredith Flynn-Ripley, Chief Executive Officer, (Chief Executive Officer, Integra5)

Speaker:
Stuart Taylor, Director, Internet Business Solutions, SP Consulting Group, Cisco Systems Inc.
Ray Sokola, CTO, Motorola
Fred Diblasio, VP, Content & Enhanced Services, TELUS
Vince Vittore, Senior Analyst, The Yankee Group
Matt Cuson, VP, Marketing, Minerva

Tuesday, June 19
2:00 PM to 3:15 PM
Session B: The NexGen Entertainment Home Experience - From the Smart and Connected TV to the PVR, Set-Top & PC Experience

Session Abstract:
The home entertainment experience is about one basic idea - to deliver more and varied media-rich content to the consumer - giving consumers what they want, when they want it. But the battle for this consumer sector is about to assert itself as a competition of technologies, more complicated than the older battle of the home PC vs. the TV. This is a world containing a new generation of TV sets, HD and games devices, wirelessly connected homes with connected PCs as well as a host of set-top box and DVR options. The next generation of home entertainment hardware, software and services will come into battle delivering HDTV, Internet, music, games, movies, plus innovative two-way communication and telephony services. This battle for the home will be a tremendous victory for both the consumer, the technology industries as well as for the entertainment industry. It presents the simple proposition that offering the consumer more and richer services in a competitive environment is the perfect formula for success.

Moderator:
Allison Dollar (CEO, ITV Alliance)

Speaker:        
Dave Davies (Vice President, Strategy and Product Marketing, Subscriber Networks, Scientific Atlanta, A Cisco Company)
Joe Franzetta (Executive Vice President and General Manager, Broadband Television Business Unit, TandbergTV)
Ben Huang (Director of Product Management, Microsoft TV)
Chuck Gritton, Ph.D. (Chief Technology Officer, Hillcrest Labs)
Oleg Logvinov (President and CEO, Arkados)