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BizWiseTV: Omni-Channel Retailing

As retailers around the world struggle to attract customers, one shopping mall owner has found an innovative approach: one that is creating stronger, more profitable connections with its shoppers and tenants.

Sit down with intu Properties chief information systems officer and commercial and digital director as they discuss the company’s strategy for increasing traffic and “dwell time” in its malls by building synergies between web and store, creating its own mobile app, and more. Plus, hear from customers what it means to participate in a connected shopping experience.

Leading the Shopping Revolution

Watch the full episode and learn how to integrate the online, mobile, and in-store experiences.