SCTE Cable-Tec Expo 2011

Cisco at SCTE 2011

Reinventing the Television Experience

SCTE Cable-Tec Expo 2011 takes place November 14 - 17. This year, Cisco will demonstrate products and solutions that can help cable service providers do more with their current networks in order to deliver more of everything their subscribers want.

BTR Award Logo

With Cisco Videoscape you can bring your services and content to viewers anytime, anywhere, over any screen. Cisco Videoscape recently earned the prestigious Diamond Technology Reviews Award with a score of 4.5.

In addition to demonstrations at the show, Cisco speakers will address a variety of topics throughout the expo sessions.

Be sure to visit Cisco at booth #1762, and find out how we can help you take full advantage of cable technologies so you can deliver the next generation of TV entertainment to your customers.

Show Dates and Location
Conference:November 14 - 17
Exhibits:November 15 - 17
Location:Georgia World Congress Center

Exhibit Hours
Tuesday, November 152:00 p.m. - 6:00 p.m.
Wednesday, November 1611:00 a.m. - 5:00 p.m.
Thursday, November 179:00 a.m. - 1:00 p.m.

Cisco Booth Demonstrations

Visit Cisco in booth #1762, to see the following solution demonstrations:

Videoscape Experience

Videoscape is Cisco's new cloud-centric video and services platform that helps enable service providers to deliver the next generation of TV entertainment.

Our Videoscape demonstration at SCTE will show how content can be delivered free from the traditional bounds of time, place, and platform, bringing it to viewers anytime, anywhere, over any screen. It offers the quality of experience consumers expect, delivered with full protection, to open new opportunities for monetization.

Cisco will demonstrate integration of linear, on-demand, and over-the-top content with Cisco Videoscape Media Suite - a full life cycle content management system for managed and unmanaged devices. These include Cisco set-top boxes (STBs), soft clients, Internet TVs, tablets, and smart phones, and the second-screen experiences those unmanaged devices enable. We will also showcase media distribution within and outside of the home with our Cisco Videoscape Media Gateway family of products and Videoscape Conductor, a standards-based, real-time network and device management tool for service providers.

Videoscape Cloud

Incorporating scalable computing resources, storage, and virtualization, Cisco will demonstrate Cisco Videoscape Quickstart, a comprehensive end-to-end solution for video delivery. Focusing attention on the complex logistics required for "TV Everywhere," Cisco's demonstration will focus on content ingest, transformation, delivery, and monetization as applied within the Videoscape architectural platform for content and service providers.

Video-over-DOCSIS 3.0

Cisco will demonstrate how the Cisco Video-over-DOCSIS 3.0 solution can provide various levels of quality of service (QoS) for Adaptive Bitrate (ABR) video delivery based on a cable operator's service policies.

The Cisco Video-over-DOCSIS 3.0 solution is purpose-built to deliver managed IP video services with guaranteed QoS, and helps enable cable operators to dynamically allocate their DOCSIS network resources based on their unique service policies. This helps them to increase the quality of experience for their subscribers.

Exhibit Hours
Tuesday, November 152:00 p.m. - 6:00 p.m.
Wednesday, November 1611:00 a.m. - 5:00 p.m.
Thursday, November 179:00 a.m. - 1:00 p.m.

Free Customer Passes

Cisco is offering complimentary SCTE exhibition passes (customer tickets).

After you download the pass from above, register your pass and enter code 91810.

Company Name: Cisco
Booth Number: 1762
Customer Ticket Code: 91810

Cisco Speaking Sessions

Tuesday, November 15 Opening General Session
11:00-11:45 Industry Partnership Panel

Bob McIntyre, CTO, Service Provider Group, Cisco

This stellar panel of thought leaders from the vendor community will address technology-driven opportunities that are on the horizon for the cable industry.

The Vendor Partnership panel will feature innovators well-positioned to discuss cable IP and multi-screen future.

Moderator: John Schanz, Executive Vice President, National Engineering and Technical Operations,Comcast Cable

Other Speakers:
  - Dan Moloney, President Motorola Mobility
  - Justin Rattner, Vice President and CTO, Intel Corporation
  - Bob Stanzione, Chairman and CEO, ARRIS
  - Eric Anderson, Vice President, Content and Product Solutions, Samsung Electronics America, Inc.


Carrier Backhaul
Monday, Nov. 14, 1:15-2:30 pm
Wednesday, Nov. 16, 11:00 am-12:15 pm

Products and services that are based on very high speed and wide coverage area (such as Cell Tower Backhaul) are gradually becoming a routine offering of MSOs to their larger commercial clients. These services require a different architectural design, planning, provisioning, monitoring, and set of support systems than those typically utilized for residential and small-medium business customers. This session will explore some unique solutions for this class of services as well as a comprehensive review of some real-life implementations and lessons learned.

Moderator: Hamid Heidary, Executive Vice President, CTO, Insight Communications
Bringing Ethernet over MPLS to CMTS - Rogers Case Study
Arun Vignesh Siddeswaran, Senior Software Engineer, Cisco Systems Inc.
Yassar Abbas, System Designer, Rogers Communications Inc.

Network Capacity
Thursday, Nov. 17, 1:00-2:15 pm

From Adaptive Bit Rate streaming to DWDM to tailoring HFC to IP traffic, there are many considerations and options for using existing infrastructure to meet growing capacity demands.

Moderator: Ken Wright, CTO, ARRIS>
When Wavelengths Collide Chaos Ensues: Engineering Stable and Robust Full Spectrum Multi-Wavelength HFC Networks
Fernando Villarruel, Business Development Manager, Cisco Systems Inc.
Venk Mutalik, Vice President, Technology and Strategy, ARRIS
HFC Capacity Planning for IP Video
Sangeeta Ramakrishnan, Video Architect and Principal Engineer, Cisco Systems Inc.

Network Security
Thursday, Nov. 17, 4:00-5:15 pm

Our increasingly IP-connected infrastructure is providing unprecedented flexibility and scale. At the same time, new security threats are emerging as the IP connectivity provides new pathways for threats to reach critical infrastructure components. Come to this session to learn what tools and best practices can be used to protect your infrastructure from these threats.

Moderator: Kip Compton, General Director, Video & Content Platforms, Cisco Systems Inc.
Consumer Electronics and TV: 4 Major Risks
Mark Baugher, Technical Leader, Cisco Systems Inc.
Keith O'Brien, Distinguished Systems Engineer, Cisco Systems Inc.

Facilities Management
Monday, Nov. 14, from 2:45-4:00 pm
Wednesday, Nov. 16, from 9:30-10:45 am

Today's cable networks require higher reliability, capacity and recovery than our original cable systems as we move into commercial and enterprise services. This session will focus on telemetry and monitoring, preventative maintenance and finally business continuity / disaster recovery in our cable networks.

Moderator: Leo Kutz, Vice President, Network Engineering, Suddenlink Communications
Christopher Creamer, Technical Marketing Engineer, Cisco Systems Inc.

RF Measurements
Monday, Nov. 14, 1:15-2:30 pm
Thursday, Nov. 17, 1:00-2:15 pm

One of the most cost-effective ways to improve capacity on our highly capable HFC networks is to increase the order of QAM used, but this comes at the cost of increased sensitivity to RF impairments. Thus, cable technical and engineering staff must use ever more diligence in identifying sources of RF plant impairments, interference, and anything else that reduces the theoretical capacity or the customer quality of experience as HFC networks are pushed closer to their theoretical limit.

In this session, a detailed understanding of modulation error ratio (MER), bit error ratio (BER), and other important RF characterizations and required performance levels will be described that are needed to increase the orders of QAM and/or improve customer quality of experience by further improving the RF portion of HFC networks. Also discussed will be issues and resolutions surrounding HFC network RF susceptibility as new, higher-frequency wireless services such as LTE are deployed. Both seasoned and new cable RF engineers and technicians will benefit from this workshop.

Understanding Real-World MER Measurements
Ron Hranac, Technical Leader, Cisco Systems, Inc.
Bruce Currivan, Technical Director, Broadcom Corporation

Meet with Cisco

Cisco executives and subject matter experts will be available to meet with you one-on-one at SCTE. Contact your Cisco account manager to schedule your private meeting.

Complimentary SCTE Customer Exhibition Pass
We would like to offer you a complimentary SCTE Exhibition Pass from Cisco. We have an unlimited number of customer exhibition passes.

Company Name: Cisco
Booth Number: 1762
Customer Ticket Code: 91810

Log on to and enter the code 91810.

Follow Cisco on Twitter at @CiscoSP360 for more details.