Cisco Global Events

Cisco at SAP TechEd Madrid 2012

Cisco at SAP Tech Ed Madrid 2012


Join Cisco at SAP TechEd 2012

Date: November 13 – 16
Place: The Feria de Madrid, Madrid, Spain

Visit Cisco booth 1054 to experience what Cisco makes possible.

Exhibit Hours


  • Tuesday, November 13, 11:00 a.m. – 6:30 p.m.
  • Wednesday, November 14, 9:00 a.m. – 6:00 p.m.
  • Thursday, November 15, 10:30 a.m. – 6:30 p.m.

Discover How Cisco Can Help You


Cisco UCS with Intel® Xeon® processors provides IT simplicity, financial efficiency, and business agility to customers and partners.

Join Cisco representatives at SAP TechEd. There, you can learn how Cisco and SAP solutions are delivering faster applications to your user community with fewer complications for your IT department. See how Cisco solutions can help you lower your total cost of ownership and deliver applications to your users faster and more efficiently.

Send Cisco info on your interests are for SAP TechEd 2012 in Madrid and register for your chance to win an SSD drive at Cisco booth 1054.


Speaking Sessions

Cisco Speaking Sessions


TUI (HotelBeds) SAP HANA on Cisco UCS Use Case

Cisco Speaker: Michael Missbach
Date and Time: Tuesday, November 13, 3:00 – 3:45 p.m.
Location: Partner Center

Learn how SAP HANA and the Cisco Unified Computing Server (UCS) enabled TUI (HotelBeds) to implement a global travel and entertainment reporting system within only a few months. Join TUI, SAP, and Cisco as they discuss the details of the implementation and how customers can benefit from the SAP Cisco partnership to stay ahead of the competition and lower the TCO by innovation.

HANA and all the rest of SAP on Cisco UCS

Cisco Speaker: Michael Missbach
Date and Time: Wednesday, November 14, 1:15 – 2:15 p.m.
Location: L4, Hall 8

What is the strategy behind HANA ?
What is the technology that make HANA so fast?
What can HANA do for your business – real life examples.
What infrastructure do you need for HANA?
Myths and facts about SAP on clouds
"bare metal" performance for virtualized SAP systems
Unified computing for greener and more cost effective SAP infrastructures
Stateless computing for high availability without license key trouble

Learn from Deployments of SAP HANA and Cloud Platforms

Cisco Speaker: Michael Missbach
Date and Time: Tuesday, November 15, 11:00 – 11:45 a.m.
Location: Microforum DT505

This discussion focuses on how SAP technology partners are deploying SAP HANA and the cloud at customer sites. Review use case scenarios, get updates on the latest platform features, and hear what partners have to say about the customer implementations of SAP HANA.



Expert Networking Sessions


SAP on the Clouds

Cisco Speaker: Michael Missbach
Date and Time: Tuesday, November 13, 2:00 – 2:30 p.m.
Location: Lounge 1

SAP has adopted SAP IT Process Automation by Cisco, why and how about you?

Cisco Speaker: Eric Robertson
Date and Time: Wednesday, November 14, 12:00 – 12:30 p.m.
Location: Lounge 2



Implema Customer Roundtable


SAP IT Process Automation by Cisco – Customer Roundtable

Date and Time: Wednesday, November 14, 2:00 – 3:30 p.m.
Location: "Meet Our Customer" (MOC) Pavilion – Show Floor

Implema is a Swedish consultancy company developing business processes with SAP and other business software. Please join this session to learn how Implema has been using SAP IT Processes Automation by Cisco to support various business critical applications in its heterogeneous IT environment. By having access to 400+ predefined and customizable IT process flows, Implema has been able to automate very manual, repeatable, and error prone tasks and business processes that used to consume a significant proportions of operations budget.

This session is limited to 12 people. Attendees will discover firsthand the business value, implementation, and lessons learned as well as major successes.

Return to Top


Cisco Booth 1054 Demonstrations

Cisco will highlight the following solutions at booth 1054.

  • SAP HANA
  • SAP on VCE Vblock
  • SAP on FlexPod
  • SAP IT Process Automation by Cisco/Bridge to SAP HANA Appliance

Meeting Request

Please contact Rick Speyer to arrange customer meetings. Schedule your meetings early to help ensure you get a meeting with Cisco executives and subject matter experts. Slots fill up quickly.


What Cisco Makes Possible

What can Cisco make possible? Check out our case studies below to learn more.

Metro Health Video

What Can Desktop Virtualization Do for You?

Indianapolis Public Schools

Barwon Health (SWARH) Australia

Now you can work the way you want, with even better security and manageability.


Customer Case Studies

Cisco Unified Data Center

The Unified Data Center architecture unifies and dynamically optimizes compute, storage, and network resources that can be more securely and rapidly repurposed and managed on demand to meet the needs of different customers or applications.

Case Study: MPI Research

Case Study: Centre d'Alt Rendiment (CAR) (Spain)

Cisco Unified Workspace

Cisco Unified Workspace Smart Solutions, along with services from Cisco and our partners, uniquely delivers comprehensive, integrated architectures that address policy and secure on-boarding, mobile device management, and workspace productivity -- in both virtual and traditional deployment models.

Featured Case Studies

It's not just what Cisco can make, but also what we make possible with our partner ecosystem.

Cisco and our broad ecosystem of partners deliver a comprehensive set of integrated solutions to accelerate cloud success and help you realize the full value of your cloud. Examples include:

  • NetApp—FlexPod
  • EMC—Vblock
  • Vmware—Virtualization

In Booth Networking Receptions

Please stop by Cisco booth 1054 and enjoy the following parties, which will include appetizers, beer, and wine.

vBlock Party
Tuesday, November 13, 5:00 – 6:30 p.m.

Flexpod Party
Wednesday, November 14, 4:30 – 6:00 p.m.

Cisco Data Center Blog

Data Center YouTube Channel

Cisco Events Flickr Account

Cisco UCS with Intel® Xeon® processors


Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and other countries.

Upcoming Related Events

Cisco Live! Mexico
November 6-8, 2012
Cancún, Mexico
Register Now

Cisco Live! London
January 28 – February 1, 2013
London, UK
Register Now

Cisco Live! ANZ
March 5-8, 2013
Melbourne, Australia
Register Now

Cisco Live! U.S.
June 23 – 27, 2013
San Diego, CA
Register Now

Cisco Preferred Access

Join the Cisco Preferred Access Rewards program to start earning rewards today.
Register Now