Cisco at National Retail Federation 2013

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Discover What's Possible: Retail Your Way

Thank you for visiting Cisco Retail at NRF 2013.

The true value of Cisco is not just in what we make, it's in what we make possible. Discover what's possible with Retail Your Way from Cisco.

Cisco can help you deliver an omnichannel shopping experience that gives your customers the flexibility to shop anywhere, anytime, and on any device. Find out how Retail Your Way from Cisco can help you:

Improve the efficiency and effectiveness of your sales associates and suppliers
Grow revenue
Reduce operations costs
Increase business agility

Contact your sales representative to learn more about Cisco products and solutions that address your unique retail business needs.

Select Demos to watch videos of the innovative solutions demonstrated by Cisco at NRF 2013.

Go to Cisco Speakers for videos and details about the four Cisco Big Ideas Sessions that reveal new research from Cisco and introduce new compelling solutions for retailers.

Select Events and Offers to register for upcoming retail workshops, watch webcast replays, view materials from recent events, and see special offers.

Get more information on Cisco Retail solutions.

Cultivate Your Connection to Cisco Retail

You'll always have the latest from Cisco Retail at your fingertips with "The Retail Experience" quarterly newsletter. Click here to subscribe now.

Virtual Exhibits and Demos

Cisco Retail demonstrated five innovative solutions at NRF 2013. Watch the videos below to see demonstrations of each of these solutions.

Contact your sales representative for more information about these solutions.

To learn more about the benefits of the cloud-to-edge and branch networks from Meraki, a recent Cisco acquisition, click here.

Cisco BYOD Smart Solution
More and more employees, suppliers, and customers want to bring their own devices onto your wireless network. See the Cisco Bring-Your-Own-Device (BYOD) Smart Solution demonstration to learn how you can support trouble-free access for all users, on any Wi-Fi-enabled device. Learn how you can improve employee productivity and customer service with a more secure BYOD environment from Cisco.

View video of the Cisco BYOD Smart Solution demonstration

Products Highlighted: Cisco BYOD Smart Solution, Cisco Wireless, Cisco Jabber, Cisco Collaboration Solutions and our partner MicroStrategy

Cisco Connected Mobile Experiences
Learn how shoppers are behaving in your store and use that information to engage and retain them. Watch the Cisco Connected Mobile Experiences demonstration to see how Cisco and our partner Meridian can help you deliver personalized, highly targeted mobile services. Experience firsthand the benefits of location analytics, powered by Cisco ThinkSmart. See how you can optimize the customer experience to enhance store profits.

View video of the Cisco Connected Mobile Experiences demonstration

Products Highlighted: Cisco Connected Mobile Experiences, Cisco Wireless, Cisco Mobility Services Engine, Cisco Wireless Location Appliance, ThinkSmart and our partner Meridian

Cisco Remote Expert Smart Solution for Retail
Engage shoppers and provide personalized customer service with the Cisco Remote Expert Smart Solution for Retail. Watch this demonstration to learn how you can enhance the shopping experience and deliver immersive collaboration services using remote experts. Experience how this innovative solution can help you entice shoppers to buy and more easily up-sell additional products and services. See how you can uncover new routes to revenue and improve customer satisfaction along the shopping journey.

View video of the Cisco Remote Expert Smart Solution for Retail demonstration

Products Highlighted: Cisco Remote Expert Smart Solution for Retail, Cisco Interactive Services and Cisco TelePresence

Store in a Box – Cisco Lean Retail Approach
Find out how new developments in mobility, cloud computing, and video can benefit your store. Visit the Store in a Box demonstration to see how Cisco can help you consolidate in-store servers to increases business agility and reduce operating costs. See a simulated in-store environment that supports in a single chassis: routing, switching, a virtualized point-of-sale application on unified computing, unified workspace for store reporting, physical security with video surveillance and in store wireless access. Learn how you can do more with less and easily create your own "Store in a Box".

View video of the Store in a Box – Cisco Lean Retail Approach demonstration

Products Highlighted: Cisco 3900 Series Integrated Services Routers (ISR), Campus LAN Switches – Compact. Cisco Servers – Unified Computing, Cisco Unified Workspace for Retail, Cisco Physical Security, PCI and Cisco Wireless

"Interior Inspirer" for Inspirational Living
See how interactive digital media can entice shoppers to buy more. Learn how the Interior Inspirer proof-of-concept demonstration from our partner INDG, and Cisco Internet Business Solutions Group (IBSG) can engage your customers in an immersive and interactive shopping experience. Watch how the Interior Inspirer can showcase in-store and on-line products, highlight promotions, and encourage up-sell opportunities. Learn how you can create in-store theatre that supports the customer experience and entices shoppers to buy now.

View video of the Cisco Interior Inspirer demonstration

Products Highlighted: Cisco Interior Inspirer, Cisco Interactive Services and our partner INDG.

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Events and Offers

Click on the links below to register for upcoming workshops, watch webcast replays, view helpful materials, and learn more about special offers.

Get a Customized Demonstration of Cisco Innovations for Stores

Sign up for a Cisco Retail Business Demonstration over TelePresence (BDoT). It's an immersive and interactive way to experience how Cisco's solutions can transform your business to help increase sales, improve customer loyalty, optimize employee productivity, and deliver secure, efficient operations. Click here to learn more.

Complimentary Retail Visual Collaboration Workshop offer for qualifying United States customers

New 2- to 4-hour workshop that helps you discover how visual collaboration can lead to greater employee productivity, operational efficiency, and customer experiences.

Explore, identify, and prioritize video and collaboration opportunities that are aligned to your business priorities and challenges
Help business leadership uncover the value of business video and accelerate deployment and adoption
To learn more, send an email to: Retail Visual Collaboration Workshop

Special Offer – Retail Wireless LAN Network Assessment for qualifying United States customers

A special promotion for the Cisco wireless LAN (WLAN) Network Assessment is now available for U.S. retailers. This assessment provides an expert review of your WLAN deployment. Schedule an assessment today to:

Improve your WLAN performance, reliability, security, and capability
Plan a WLAN expansion in complex retail environments
Request an assessment by sending an email to retailwlan@cisco.com

Watch Replays of Cisco Retail Webcasts

Retail Your Way: Supporting Multiple Devices with BYOD and Virtualization

Get the latest strategic and technical insights from this Webcast that explores how to:
- Capitalize on Bring-Your-Own-Device (BYOD) to turn omnichannel shoppers into loyal customers to increase sales
- Enable seamless "shop your way" experiences for customers using their own mobile devices or your in-store technology
- Improve employee productivity by appealing to millennial employees' desire to "work their way" using BYOD
- Maintain a unified policy and intelligent controls across mobile devices in the store and throughout your retail business
- Deliver a more flexible and productive work experience through a virtual workspace with rich collaboration capabilities, including voice and video

Attract Shoppers and Compel Them to Buy: New Interactive Technologies to Engage Omnichannel Consumers

Today's consumers are tech-savvy and sophisticated. They look for engaging shopping experiences that are immediate, immersive, and personalized – along with exceptional customer service. Watch this Webcast to learn how to:
- Deliver the "wow factor" – and upsell – with in-store digital signage and new interactive technologies
- Bring your local or remote experts face-to-face with customers on demand, using real-time voice and video technologies
- Prevent lost sales by integrating interactive signage with e-commerce
- Extend shopper reach by creating an "endless aisle" through self-service kiosks, touch screens, and enticing visual content

Get Help with PCI Compliance

The Cisco Compliance Solution for PCI DSS 2.0 was developed to help organizations simplify and maintain PCI compliance. Read Cisco's latest guidance for protecting credit card data, personal information, and customer identities. View the Simplifying PCI Compliance At-A-Glance.

Stay Connected with Cisco Retail

Stay up-to-date on news, register for webcasts and events, and get the latest special offers from Cisco Retail with "The Retail Experience" quarterly newsletter. Click here to subscribe now, plus you can opt in for other helpful communications.

Join Cisco Retail on Social Media

Read the latest updates on the Cisco Retail blog. Follow Cisco Retail on Twitter, Facebook and YouTube. Join us on LinkedIn.

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Speaking Sessions

Cisco sponsored a press event and four Big Ideas Sessions at NRF 2013. Watch the videos below to hear our speakers provide a summary of their sessions. Links to the presentations are included with each summary.

Cisco Press Conference at NRF

Cisco held a press conference at NRF on Sunday, January 13th to announce the results of the Cisco IBSG "Catch and Keep" the Digital Shopper Survey for 2012 and to introduce new Cisco Connected Mobile Experiences solutions from Cisco and our partners SOLOMO, SAP, and Meridian.

Read the Press Release: "Eight Out of 10 Consumers Shop Through Bits and Bytes, According to Cisco Study"

Cisco IBSG: Catch and Keep Digital Shoppers Point of View Paper
- US research findings
- UK research findings

Slidecast: Catch and Keep Digital Shoppers Research Summary

Watch the videos:

View the Cisco IBSG "Catch and Keep the Digital Shopper" infographic

"Catch and Keep" the Digital Shopper - How to Deliver Retail Their Way

Date: Monday, January 14, 2013
Speakers: Lisa Fretwell and Jon Stine, Directors, IBSG

Attendees heard the results of the Cisco Internet Business Solutions Group's third annual survey of shopper preferences and in-store digital experiences. This well-respected survey includes details on content, screens, and user interfaces per industry segment with results from the U.S., U.K., Mexico, Brazil, and China. At this session attendees heard how to get past talk of "experience," and into discussions about what moves the retail revenue needle and why.

Watch the summary video: NRF 2013 – Cisco Big Ideas Session: "Catch and Keep" the Digital Shopper

Engage and Entice Your Customers with New Wi-Fi Solutions

Date: Tuesday, January 15, 1013
Speakers: Bob Friday, CTO, Wireless/Mobility with panelists Jon Stine, Director, IBSG, Brendan O'Brien, Director, Global Product Marketing, Connected Mobile Experiences, and Kiyo Kubo, CEO, Meridian

Building relationships with your customers is important to maintaining brand loyalty and boosting sales. Attendees learned how they can use the store's wireless network to more effectively engage and entice today's mobile, tech-savvy shoppers. They heard how the store's wireless network can help enhance the in-store shopping experience and how new Wi-Fi solutions can help retailers connect with their customers to drive revenue.

Watch the summary video: NRF 2013 – Cisco Big Ideas Session: New Wi-Fi Solutions

View the session presentation
Learn more about Cisco Connected Mobile Experiences

Digital Malls: The Next-Generation of Self-Service Shopping

Date: Tuesday, January 15, 2013
Speakers: Joanne Bethlahmy, Director, IBSG, with panelists John Jones, SVP, Executive Creative Director, Retail and Digital Environments, R/GA, John Pillar, Senior Manager, IT Digital Innovation, Marks & Spencer and Nick Lewis, Senior Manager, Systems Engineering, Sales, Cisco

Three emerging, self-service retail trends – innovative vending machines, micro-markets, and virtual stores – are developing on separate tracks today. Combined, they could create a completely new retail business model. Attendees at this session learned how interactive, low-labor, destination "Digital Malls" placed in densely populated venues such as universities, stadiums, resorts, transit, large workplaces, or residences could be the vision for the next generation of shopping malls.

Watch the summary video: NRF 2013 – Cisco Big Ideas Session: Digital Malls

View the session presentation
Read the Point of View paper: Digital Malls: The Next Generation of Self-Service Shopping
View the Point of View presentation

Deliver Compelling Shopping and Great Customer Service with Interactive Technologies

Date: Tuesday, January 15, 2013
Speakers: Ron Kafka, Director, Smart Solutions, Rachael McBrearty, Senior Director, Creative Design, Innovations Practice, IBSG, and Syed Hoda, Director, Industry Solutions Group

Delivering a compelling shopping experience and exceptional customer service can help boost sales. New interactive technologies can help retailers create positive and engaging experiences for consumers who are now ready and willing to use technology while shopping. Learn the benefits of interactive touch screens, digital signage, and video collaboration. See how they can help you delight and engage consumers, cost-effectively address shopper questions by using local and remote experts, and quickly convert in-store browsers into buyers.