NRF 2015

Free expo pass compliments of Cisco.

Retailers: Register now for a free expo-only pass compliments of Cisco. Use Code 136.

  • Date: Sunday, January 11 – 
    Tuesday, January 13
  • Location: Jacob K. Javits CC
    New York, NY
  • Duration: 3 Days
  • Attendance:In Person
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Visit booth 2052 at NRF and experience Cisco Connected Retail.

For further details on Cisco activities at NRF, including a schedule for each day, download the Cisco at NRF 2015 Schedule of Events.

In the Internet of Everything world, customers are more digital than ever, shopping all the time, everywhere, on multiple devices. Channels are multiplying. Data is proliferating. And your success depends on connecting it all.

Join us to see Cisco Connected Retail solutions that transform stores into true omnichannel businesses, delivering real results today while building a flexible foundation for the future. Learn how your stores, products, and services can connect to shoppers in an immersive environment to promote interaction across any point of access with Cisco's mobile customer experience, remote expert, smart delivery, and digital media capabilities. Simplified operations promote new sales with solutions designed to run each store on a single server. And Cisco analytics make data relevant with insights that can reduce costs, optimize customer services, simplify processes, and maximize your competitive advantage.

Be sure to attend our Big Ideas Sessions for expert analysis that will prepare you to take advantage of the unprecedented retail opportunities ahead. To learn more about Cisco's two Big Ideas sessions below, see the Big Ideas Sessions tabBig Ideas Sessions tab.

  • Evolving Digital Shopper Behaviors Accelerate the Internet of Everything Opportunity
    Sunday, January 11, 10:15 – 10:45 a.m., Level 3 Expo Hall, Room 4
  • Internet of Everything: New Horizons in Retail
    Sunday, January 11, 2 – 2:30 p.m., Level 3 Expo Hall, Room 4
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Big Ideas Sessions

Evolving Digital Shopper Behaviors Accelerate the Internet of Everything Opportunity

Speaker 1

Cisco Big Ideas Session 1

Speaker: Anabelle Pinto, IoE Global Director and Marketing GM for Consumer Sectors
Date: Sunday, January 11
Time: 10:15 am – 10:45 am
Location: Big Ideas Room 4 – Level 3 Expo Hall
Abstract: Join Cisco for our 5th installment of research into cutting-edge applications of the Internet of Everything (IoE) and emerging shopper behaviors. This session will explore the opportunity to engage consumers in new and profitable ways across the omnichannel journey. Cisco's research investigates consumer attitudes and receptivity toward innovative retail models, highlighting the potential of sensors, analytics, video and digital signage, and mobility throughout the shopping lifecycle to deliver game-changing experiences and unprecedented levels of value.


Internet of Everything: New Horizons in Retail

Speaker 2 Speaker 3

Cisco Big Ideas Session 2

Lisa Fretwell, Senior Director, IoE Practice Lead, EMEAR, Cisco Consulting and
Dr. Shaun Kirby, Chief Technologist, Cisco Consulting
Date: Sunday, January 11
Time: 2:00 pm – 2:30 pm
Location: Big Ideas Room 4 – Level 3 Expo Hall
Abstract: Connecting dark assets in stores, warehouses and venues has led to early success in gaining valuable new insights and improving the retail value chain from operational efficiency to shopper experience. Recent advances in precision indoor location, video analytics, and sensor fusion are enabling retailers to gain new insights with unprecedented granularity. Join Cisco for a look at the next frontier of technologies that are changing the face of retail today and transforming the future.

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Cisco Booth 2052 Demonstrations

Visit Cisco Booth 2052 to see the following demonstrations:

Internet of Everything: Connecting Retail

In the age of the Internet of Everything, every piece of data is a source of actionable information. Every Cisco solution in the NRF booth harnesses the power of people, devices, processes, and existing data to deliver IoE Solutions for Retailers that delivers omnichannel strategies, expands their business, and drives competitiveness. The IoE-enabled store offers an intimate customer experience and streamlines operations with more efficient data gathering, improved processes, better outreach, and responsiveness to new markets. Offering a multi-billion-dollar growth opportunity, retail is one of the largest potential IoE markets, with product and service sales gains potentially scaling across the entire store chain.

Cisco Store in a Box: A Unified Retail Platform

The Store in a Box streamlines the branch by unifying branch infrastructure services. It allows retailers to optimize operations, reduce footprint, and significantly lower technology spend – often running the branch on a single server. Letting you right-size your solution to requirements and size, this solution supports compact switching, routing, mobility, security (PCI and HIPPA), compute (such as POS and back office), unified communications, analytics, iWAN services, WAN backup and acceleration, and content caching. It is extremely effective for new store setups and temporary shopping environments, as it reduces truck roll and add-on infrastructure expenses.

Remote Expert/Mobile Advisor: Personalized Expert Access

Based on powerful Cisco video technologies, this solution showcases Cisco Remote Expert and Mobile Advisor, providing a more relevant shopping experience. It is available as a mobile advisor, self-service kiosk, or immersive experience, and can be integrated with digital signage as well. Shoppers browse without being limited to on-site product selections, connect to a company's expert for immediate assistance, watch product-relevant videos, or scan QR code to take advantage of upsell and cross-sell opportunities. This powerful solution allows retailers to provide immediate access to highly relevant content and the ability to show more products in a limited physical space.

Cisco Connected Mobile Experience: Detect, Engage, and Profit

Do you want to know how customers are spending time in your venue? Are you looking for ways to better engage with your mobile customers? The powerful Cisco CMX solution uses location-based capabilities to provide retailers the chance to gain visibility into shopper movement patterns and customer behavior. Retailers can also enhance the shopping experience with dynamic personalized content on their mobile devices. These analytics and mobile services can help drive informed business decisions to optimize operations, boost customer satisfaction, and increase revenue.

Cisco SmartLocker: Delivery Your Way

The Cisco SmartLocker solution allows a retailer's customer to pick up online orders in the store at their convenience, without taking store associates off the selling floor. Customers use a touchscreen to enter or scan an authorization code or digital signature that automatically opens the right locker, and prints a receipt. Cisco video technology creates a more engaging experience by integrating analytics gathering, advertising, and cross- and up-sell to drive repeat orders and store visits. Customers are more satisfied with flexible pickup schedules, and overall foot traffic within the store is increased. Systems can be set up indoors or out, to permit 24/7 service.

Secure Store: Protect Your Customers & Your Brand

Cardholder data theft is one of your most important security concerns. Cisco's Secure Store solutions help protect your store at the point of sale (POS) and across the network. See how you can use our TrustSec solution to segment the network into safety zones to lower risk and simplify PCI audits to achieve retail industry compliance. It also helps detect suspicious activity such as security breaches, automatically locking down affected areas and preventing data from being transferred out of store systems. Cisco TrustSec has been validated by Verizon Business for PCI scope reduction.

Analytics Command Center: Real-Time Actionable Insights

Effective metrics are critical to support today's OmniChannel strategies. Cisco's solutions go far beyond traditional approaches by allowing retailers to fuse a multitude of sources from CRM/ERP systems, eCommerce, partners, social media, operations, and mobility with in-store sensors, cameras, and other connected devices. We provide real time analytic capabilities, right out to the edge of the network, enabling retailers to leverage previously hidden patterns of information for increased operational efficiency and new shopper insights.

Exhibit Dates and Times

Sunday, January 11

10:00 a.m. – 3:00 p.m.

Monday, January 12

9:00 a.m. – 5:00 p.m.

Tuesday, January 13

9:00 a.m. – 5:00 p.m.

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Meet with Cisco

1:1 Meetings with Cisco and Guided Booth Tours

We will be offering 1:1 meetings with Cisco retail executives and subject matter experts. We will also be offering guided tours of featured Cisco booth demonstrations.

To request a meeting or guided booth tour, please contact your account manager.

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Cisco Services

Cisco Services Offers for Retailers

Cisco Connected Mobile Shopping Experience Workshop

Join us for a complimentary workshop to provide industry insight into trends, an overview of Cisco mobility solution and strategy, and assess and prioritize the retailer's priorities and business use cases. This solution helps retailers improve operational efficiencies, improve the shopper experience though mobile devices and apps, gather contextual-based and location-based analytics, and increase revenue though their mobility investment.

For more information, contact:

Digital Kiosk & Smart Locker Discovery Session

This complimentary workshop provides an overview of the Cisco SmartLocker solution and strategy. Delivery systems are playing a significant and growing role in helping to keep stores competitive, and these technologies provide flexible choices for eCommerce customers. The workshop covers a business track that aligns business goals with self-service locker solution, and adds a technical track to explore workflow integration.

For more information, contact:

Enabling Analytics for Retail

Learn how Cisco Connected Analytics for Retail can help solve your business challenges and improve decision making with new access to your big data. Cisco Connected Analytics provides detailed insights into shopper and buying behaviors as well as optimizing store and supply chain operations, checkout and queue management, social media, and many other data sources.

For more information, contact:

Retail Security Assessment

Join us to become familiar with Cisco's methodology for identifying and addressing vulnerabilities within your organization, from POS to mobile solutions and across the network. You will gain unprecedented visibility in your systems through a holistic and comprehensive approach via testing of dynamic threats with advanced tools. Our leading security solutions combine best practices and industry-specific threat intelligence with expert analysis.

For more information, contact:

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Free Expo Pass

Free Expo Pass

Cisco is pleased to offer our retail customers a free expo-only pass for NRF 2015.

To register for your free pass, please download the Cisco Free Expo Pass PDF, which provides a link to the NRF Registration site, and the Cisco code.

You may also access the NRF registration site here. Use Cisco code: 136

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Jacob K. Javits Convention Center

Address: 655 West 34th Street, New York, NY 10001
Telephone: (212) 216-2000

Conference Web Site:

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