Cisco IP Next-Generation Network Application Demonstrations
The Cisco IP Next-Generation Network (NGN) architecture is a fundamental infrastructure for applications enablement. Service providers who have adopted the Cisco IP NGN vision and architecture have successfully deployed innovative applications that enable them to offer profitable services to their business and consumer subscribers.
At Mobile World Congress 2008, Cisco showcased many leading IP NGN applications, including:
Mobile Content
As more sophisticated entertainment and communications handheld devices enter the market, a radical shift is occurring in mobile user behavior. Increases in content downloads, longer mobile Internet sessions, and higher demand for self-care services are promoting mobile operator requirements for network capacity upgrades and increased service control capabilities. Cisco's Service Exchange Framework (including Cisco Content Services Gateway 2nd Generation [CGS2] and Cisco GGSN), along with our partner Openet, gives operators the capability and scalability to control and monetize mobile content services for these devices, while increasing average revenue per user (ARPU) through differentiated billing.
Openet Cisco Overview 
(PDF - 268 KB)
Skype for Mobile
Mobile operators are potentially threatened by voice over IP (VoIP) over mobile broadband services such as Skype. The Cisco Service Exchange Framework (including the Cisco PGW 2200 Softswitch, Cisco AS5000 Series Universal Gateways, and Cisco IP Transfer Point) helps operators by bridging the Skype user community with mobile operator voice networks while stemming the loss of voice revenues, using the operator’s existing voice operations support system infrastructure, and supporting enhanced features such as contact lists and presence. The Skype solution is supported by an application from iSkoot, which acts as a Skype proxy.
Cisco Mobile VoIP (PDF - 508 KB)
Mobile Child Safety
Young people organize their lives using their mobile phones. Texting, instant messaging, Multimedia Message Service (MMS), e-mail, and Web applications are integral to communication with their friends and families. Online and mobile social network sites are the new meeting places. Although parents should try to be aware of whom their children are communicating with and the content they are accessing, the mobile industry can help. In particular, mobile operators can deploy the Cisco Service Exchange Framework (including Cisco CSG2 and Cisco GGSN) and solutions from our partner AdaptiveMobile to monitor all types of traffic to and from the child's mobile phone and can put in place stringent security measures to protect children from inappropriate content, bullying, and spam.
Adaptive Mobile MWC Presentation (PDF - 857 KB)
Adaptive Mobile Policy Control Framework (PDF - 2.8 MB)
Fixed-Mobile Communications (Mobile Office)
With the Mobile Office solution, mobile operators can offer seamless mobility to enterprise and small and medium-sized business customers by integrating mobile and business voice networks into a single communications environment. Mobile operators can offer their customers a rich set of network features accessible over almost any network type and self-managed by subscribers through a Web-based interface. The solution consists of Cisco Service Exchange Framework elements, including the Cisco PGW 2200 Softswitch, Cisco MGX 8880 Media Gateways, Cisco AS5000 Series Universal Gateways, and the Cisco IP Transfer Point (ITP). Cisco’s partner Personeta provides TappS, a flexible service creation and delivery application for voice, data, and messaging service features, including single number reach, midcall pickup, Web self-administration, and more.
Mobile Office (PDF - 301 KB)
MTS Case Study (PDF - 212 KB)
DVB-H Mobile Broadcast TV
The DVB-H demonstration showcases mobile broadcast TV, which is emerging as an essential mobile video solution. Cisco is poised to take full advantage of this significant market opportunity and demonstrate the following:
- A complete mobile broadcast solution
- Best-in-class head-end, network monitoring, and control solutions
- Comprehensive network monitoring and control for the entire DVB-H system from a single interface
- An open, standards-based architecture that can continually adapt to new innovations and changing requirements
Three-Screen Video
The interactive virtual demo uses Kaon Interactive v-OSK to demonstrate the functionality of Cisco’s session-shifting technology. The demonstration shows the ability of end users to move content among three devices:
The demonstration highlights the roles of Cisco routing equipment, content delivery system (CDS) streamers, CDS vaults, and session routers.
