By 2013 it is estimated that the market for products, systems, and services for consumer, enterprise, and service provider markets will be $50 billion with an additional $130 billion market for video-optimized network upgrades.
The acquisition of Scientific Atlanta gave Cisco immediate credibility in the video and consumer markets and positioned Cisco as a leading provider of set-top boxes and end-to-end video distribution networks. It enabled the company to provide cable operators and phone companies entering the paid TV market an end-to-end solution for delivering new services such as digital high-definition television, movies and TV shows on demand, and digital video recording (DVR). Acquiring Scientific Atlanta fitted neatly with our Linksys acquisition, which has a strong brand with consumers and is already in the home.
Key Acquisitions
Arroyo Video Solutions, Inc. - August 21, 2006
The Arroyo solution is designed to deliver exceptional scalability, service availability and operational simplicity - offering a highly extensible platform for video-on-demand today and emerging time-shifted services in the future. The integration of the Arroyo platform into the Cisco IP-NGN (Next Generation Network) architectural framework will help enable carriers to accelerate the creation and distribution of network delivered entertainment, interactive media and advertising services across the growing portfolio of televisions, personal computers, mobile handsets and emerging media capable devices in our increasingly connected lives.
BroadWare Technologies, Inc. - May 21, 2007
BroadWare Technologies is a leading provider of IP-based video surveillance software. BroadWare's software enables web-based monitoring, management, recording and storage of audio and video that can be accessed anywhere by authorized users. With this acquisition, Cisco will be able to help customers easily gain access to live and recorded surveillance video for faster investigation response and event resolution. The BroadWare acquisition complements Cisco's existing video surveillance product offering, which provides a smooth migration path from analog surveillance video to a digital network solution.
DiviTech A/S - June 10, 2008
DiviTech is a leader in the digital-service management (DSM) market. DiviTech's DSM solution offers media broadcasters, cable and Internet Protocol Television (IPTV) service providers an intuitive interface for creating, modifying and managing video networks. Cisco plans to integrate DiviTech's DSM product with the industry-leading Cisco ROSA network- and element-management solution to create an end-to-end platform that offers all layers of digital video management (element, network and service) in a single modular product.
ExtendMedia - Aug. 26, 2010
ExtendMedia is a leading provider of software-based Content Management Systems (CMS) that manage the entire lifecycle of video content through monetization for pay media and ad-supported business models. ExtendMedia's CMS software, which will integrate with Cisco's current IP video offerings, will be a core component of Cisco's next-generation video architecture. Together, Cisco and ExtendMedia will enable service providers to deploy a next-generation, end-to-end video architecture that delivers the best consumer experience with access to any content, over any network, on any device.
Scientific-Atlanta, Inc. - Nov. 18, 2005
Scientific-Atlanta is a leading global provider of set-top boxes, end-to-end video distribution networks and video system integration. The combined entity creates a world class, end-to-end triple play solution for carrier networks and the digital home. In addition, upon closure, the market opportunities represented by this acquisition will become part of Cisco's Advanced Technology portfolio.
Tandberg - OCT. 1, 2009
Tandberg, based in Oslo, Norway, and New York, is a global leader in video communications, including a broad range of world-class video endpoint and network infrastructure solutions with intercompany and multi-vendor interoperability. With this proposed acquisition, Cisco will expand its collaboration portfolio to offer more solutions to a greater number of customers, further accelerating market adoption globally.
Tivella, Inc. - December 15, 2006
Tivella is a leading provider of digital signage software and systems. Digital signage is an emerging technology that has the potential to transform the customer experience and to promote richer communications. Digital signage is quickly gaining traction as companies face a variety of challenges. These include revenue and growth, building and maintaining brand identity and customer loyalty, and effectively reaching target audiences with advertising and marketing. Companies conducting deployments of digital signage solutions have clearly demonstrated higher brand awareness and sales uplift by targeting relevant information to an audience near the point of purchase.
Key Investments
BlackArrow
BlackArrow is an independent provider of multiplatform ad management for viewer-controlled video.
Celeno
Celeno is a leading provider of semiconductors for multimedia home networking applications.
Grid Networks
GridNetworks is a leading provider of managed Internet television services.
Move Networks
Move Networks is a leading provider of online television services that drive the growth and support of online audiences for leading broadcasters and publishers.
Nimbus Communications
Nimbus Communications is one of India's leading media and entertainment businesses focused on TV, advertising and sports rights management.
