In November 2010, Cisco introduced its own software-based enterprise collaboration platform: Cisco WebEx Social (formerly Cisco Quad). Cisco WebEx Social extends the power of collaboration to employees by combining a foundation of video and unified communications with personalization and relevancy features, applications, and services on the network and integrating them with business and content management systems.
Integral to the WebEx Social environment are collaborative communities created around job and organizational functions, roles, and topics of interest. Members of a community collaborate to achieve their goals, organize and access informational assets and transactional tools, and promote their interests.
Early adopters of WebEx Social span multiple organizations across Cisco including Cisco's Central Development Organization, Customer Value Chain Organization, and Finance teams to name a few. All these organizations who span multiple geographies and time zones, are already benefiting from a social environment that enhances their virtual collaboration and improves productivity; provide quick, convenient access to technical experts and knowledge sharing companywide; and inspires new ways of conducting the product development process.
The following case studies describe the business benefits that internal Cisco functions are reaping from their early implementations of WebEx Social.
| Title | Description | |
|---|---|---|
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IT Regional Leadership Community |
In Cisco’s global region IT model, corporate IT shares important information, such as roadmaps and infrastructure content, with regional IT leaders and their teams globally. |
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Global Virtual Team Community |
Essential to getting critical information to Cisco’s salesforce is the Global Virtual Team Program. In Cisco’s internal enterprise collaboration platform, program organizers can centralize critical sales content and enable just-in-time, asynchronous collaboration between subject matter experts and the field. |
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IT Mobility Services Community |
The IT Mobility Services team offers communications services to all Cisco employees globally, including rate plans, setup and support, and devices such as smartphones, and tablets. By using Cisco’s enterprise collaboration platform the user experience has dramatically increased and resulted in a steady decline in support cases. |
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Strategic Leadership Community |
Cisco’s internal collaboration platform provides a centralized hub for housing pre- and post-event content for Cisco’s Strategic Leadership Experience while enabling collaboration for future events. |
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Global Data Center Knowledge Exchange |
The Global Data Center Knowledge Exchange community in WebEx Social provides a centralized, easy-to-access environment for delivering news and program updates, uploading roadmaps, metrics, and other pillar and team resources, and sharing best practices for process improvement and reuse. |
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Global Marketing and Corporate Communications Community Workspace |
Cisco migrated a wealth of global marketing and corporate communications content assets and training resources from numerous locations on its internal website to a single, audience-focused community workspace in WebEx Social. |
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My Expenses Application Transforms User Experience |
The My Expenses application implemented in Cisco’s WebEx Social internal collaboration environment integrates with backend infrastructure, complements policy and rule validation performed by the existing tool, and significantly improves the user experience and employee satisfaction when creating expense reports. |
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Competitive Selling Community |
The Competitive Selling Community enables an unparalleled level of collaboration among the many cross-functional groups at Cisco involved with competitive selling. |
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Workforce Services: My Paid Time Off Application |
Cisco® Workforce Services (WFS), a cross-functional group that came together to redesign and integrate employee services, wanted to transform the Cisco employee paid time off (PTO) request experience, as well as the manager's approval process |
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RTP IT Location-Based Collaboration |
RTP IT is a geographical designation for a group of ten Information Technology (IT) organizations with people located in Research Triangle Park (RTP). By leveraging technology, process, and culture, the RTP IT organizations create new ways of delivering value to the customer. |
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Cisco Central Development Organization Communications and Collaboration Community |
The WebEx Social Central Development Organization (CDO) Communications and Collaboration community has become a hub for CDO’s WebEx Social deployment team, community owners, community members, and general WebEx Social users for sharing best practices, collaborative brainstorming, and decision making. |
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Cisco Central Development Organization Information Development Community |
Community owners of the Central Development Organization (CDO) WebEx Social Information Development Community see tremendous benefits from sharing information within the community, eliminating redundancy, sharing lessons learned, and promoting alignment and consistency in technical documentation. |
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Cisco Central Development Organization: IWE Applications |
With the introduction of WebEx Social, Cisco Central Development Organization (CDO) saw an opportunity to transform its collaboration through the development of two specific applications: Electronic Document Control System and Cisco Defects & Enhancements Tracking System. |
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Cisco Executive Metrics Community |
Cisco Executive Metrics (CEM) is an WebEx Social community that aggregates more than 100 metrics reports and dashboards from across Cisco into a single location for the senior leadership team, which consists of vice presidents and above. |
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Cisco Global Manufacturing Operations Councils and Boards Community |
The Cisco Customer Value Chain Management (CVCM) Global Manufacturing Operations (GMO) chose to leverage a WebEx Social community to host centralized information, keep members updated on events and issues, and increase transparency and alignment. |
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Cisco Global Supplier Management Optics Community |
The Customer Value Chain Management (CVCM) Global Supplier Management (GSM) Optics team needed a flexible way to collaborate, connect, and communicate within the team. Creating the GSM Optics WebEx Social community gave them the ability to consolidate and share information about suppliers in a way that they have never had before. |
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Cisco Product Supplier and Quality Operations Community |
The Product Supplier and Quality Operations (PSQ) community in WebEx Social provides a central location to easily organize and share information, and span functional contacts and content. It is a collaborative way to efficiently stay current on ideas, activities, and events that are relevant, project-related, or of interest. |
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Cisco Global Platform for Sales Community |
Being able to share information based on specific job roles and theaters allows the Global Platform for Sales (GPS) community to navigate to information relevant to their needs, and get what they need to sell a product more efficiently. |
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Cisco Selling to Small Business Community |
The Cisco Selling to Small Business (SSB) community provides an effective interface to showcase key business resources, business intelligence, and product launches that would otherwise be lost in email or buried in folders and web pages. |
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Cisco IT Customer Strategy and Success Community |
The ITCS&S team chose WebEx Social to create a community to bring the team together around their daily activities and consolidate the various communication methods and solutions such as Unified Communications and Data Center, into one location. |
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Cisco Professional Communicators Network Community |
The Professional Communicators Network (PCN) community uses WebEx Social to share information, utilize content, and enhance the way collaboration is conceptualized and executed. |




















