The Internet and digital technologies are changing the media and entertainment industry by increasing its reliance on the telecom ecosystem and redefining a "New Media" supply chain. This phenomenon is increasingly disrupting the way that traditional media companies create and distribute digital content, and is being driven by changes in the consumption patterns of both business-to-business and business-to-consumer markets. Forces influencing the media industry are: emerging technologies, changing consumer lifestyles, evolving business models, and emerging industry regulations.
This emerging paradigm is also shaping a new ecosystem of partnerships and players in the supply chain, changing the dynamics of how they do business and with whom, creating new opportunities, opening doors to new players, and forcing existing players to redefine their roles. As the Internet continues to shift the economics of the traditional media industry, established and new players must develop new business and technology strategies and capabilities to ensure a profitable position in this emerging supply chain.