The retail-consumer packaged goods (CPG) industry has changed:. The challenging global economic conditions of 2000-2003 have required enterprises to become more agile and adaptable, and to improve real-time decision-making capabilities. Relying on instinct or traditional processes to make decisions will not deliver the business results that financial markets demand.
Today, competitive advantage in the retail-CPG industry depends on a relentless drive to increase productivity and remove costs from operations, make prudent investments to deliver customer value, and execute precisely to provide consistency and quality. Leaders are continually working to improve the productivity and efficiency of their organizations, while enhancing customer service and satisfaction. Delivering the right product—in the right quantity, at the right location, and at the right price—requires the ability to assess, decide, and execute.
Management consulting firm Accenture conducted a study with 63 of the top 100 publicly held global retailers of 2000, according to STORES Magazine The study revealed that, in the last decade, only one-third of the retailers surveyed were able to generate revenue growth above the industry average of 9.9 percent and/or to generate stock price growth above the Standard and Poor's (S&P) 500 average of 13.7 percent. What did these successful companies have in common? They achieved operational excellence using innovative business methods and technology.