Gary Bridge Gary Bridge is senior vice president of the Cisco Internet Business Solutions Group (IBSG). IBSG consultants are business strategy and transformation experts who work with many of the world's leading companies and governments to help them become more effective through changed business processes and intelligent technology deployment. Prior to joining Cisco, Bridge was corporate vice president of IBM's Worldwide Marketing Management and Market Intelligence. He was instrumental in the development of IBM's e-business strategy and was responsible for marketing management, brand strategy, market intelligence, and worldwide customer information. Prior to IBM, he led his own strategy-consulting firm for 10 years, serving multinational clients in the IT, finance, and publishing industries. A former professor at Columbia University, Bridge has been associated with a number of prestigious think tanks, including the RAND Corporation, Battelle Memorial Institute, and the Defense Advanced Research Projects Agency (Secretary of Defense). He graduated from the University of California, Los Angeles with a bachelor’s degree in economics and a master’s degree and doctorate in psychology. |
