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Transforming Life Sciences
Life sciences companies face an unprecedented confluence of challenges in many areas, including R&D, productivity, patent expirations, and physician interactions.
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Transforming Clinical Trials with Communications and Collaboration Technology
To overcome shortcomings, pharma companies need to augment the current system with collaboration technologies-based on the needs of trial participants and investigators.
Kijabe Hospital: Making a Difference
At Kijabe Hospital in Kenya, IBSG consultants install a wireless network with an online medical reference tool called the Map of Medicine to provide medical professionals with relevant and up-to-date information needed to diagnose and treat patients.
According to research from Datamonitor, the average cost of bringing a new medicine to market is US$500 million, and only three in 10 drugs generate revenue that exceed research and development costs. Life-sciences companies are challenged to bring new drugs to market more quickly with faster clinical trials, increase their return on investment from R&D expenses, and accelerate innovation with new product development to improve shrinking profit margins.
The Cisco® Internet Business Solutions Group is helping these companies to significantly increase productivity and grow their businesses by using Internet technology effectively. This includes accelerating clinical trials by capturing and transmitting data electronically, detailing the properties of new products on the Web via print and video, and improving sales-force effectiveness by increasing competence through e-learning.
