Ford Motor Company launched several programs designed to increase car-owner satisfaction and the experience customers have with Ford after their purchase. Two new self-service Websites, www.customersaskford.com and www.dealersaskford.com, allow customers and dealers to easily find the information they need. In addition, the company is expanding into Web 2.0 communication channels to establish a direct dialogue with owners.
"When it comes to customer relations, Cisco understands the issues and solutions. They helped us put a vision in place and then act on it"
Rosemary O'Mailey Manager of Customer and Dealer Contact,
Ford Motor Company
New! ExecNet Video
The ExecNet video provides an overview of the latest trends in retail from Mohsen Moazami, vice president of IBSG's Retail /Consumer Products practice. Specifically, the video covers how the expectations of today's "connected consumer" are transforming the way retailers implement technology in their stores.
