The Cisco EcoBoard leads environmental initiatives across the company and assesses their effectiveness. The board is composed of 14 leaders representing key areas of Cisco’s global business.
This year the Cisco EcoBoard made significant progress toward realizing Cisco’s vision of promoting environmental sustainability through the power of innovation and collaboration. The board worked with employees, partners, and other stakeholders to communicate this vision and to act on it by formulating new strategies and measuring the success of existing programs.
As part of our commitment to the U.S. Environmental Protection Agency (EPA) Climate Leaders, Cisco launched a program in June aimed at reducing absolute greenhouse gas emissions 25 percent by calendar year 2012, based on a 2007 baseline. We plan to meet this goal with a variety of energy-efficiency programs and with innovative enabling technologies, such as the Environmental Data Tool for measuring and managing our energy data worldwide. This tool is now considered best-of-class by EPA Climate Leaders and will be shared with other organizations as an ISO 14001 best-practices technology.
Cisco’s collaborative technologies have had a measurable effect on carbon emissions within the company by reducing business travel, and they promise to have a positive impact for our customers as well. Cisco TelePresence collaboration was highlighted in March at the VoiceCon “eco-panel” featuring former U.S. Vice President Al Gore and Cisco Chairman and CEO John Chambers. Cisco TelePresence was also recognized as one of the “new business as usual” innovations by the Environmental Defense Fund in its 2008 Innovations Review.
The first Connected Urban Development Global Conference was held in San Francisco in February, followed by a second conference in Amsterdam in September. These events attracted business, government, and academic leaders from around the world who want to use information and communication technologies in cities to enable sustainable development and limit urban environmental impacts.
In FY09 we plan to align our environmental sustainability efforts even more closely with our business priorities by means of four key capabilities: market access, market enablement, differentiation, and positioning/competition. We will also broaden our focus from internal operations to developing more energy-saving and sustainable solutions for our customers.
As EcoBoard co-chairs, we are committed to further reducing the effects of our operations and products on the environment. We look forward to working with our customers, partners, employees, and communities to further solutions that address the important environmental challenges that face us all.
Laura Ipsen, SVP, Global Policy and Government
John McCool, SVP/GM, Switching and Service Group
Ron Ricci, VP, Corporate Positioning