Cisco pushes video conferencing

By Asina Pornwasin


Cisco Systems (Thailand) aims to double its revenue from video conferencing business this year, following its parent company's acquisition of worldwide video-conferencing specialist Tandberg.

The acquisition completes Cisco's production portfolio and the total range of its markets, and provides capacity in the mid-range market, which demands room-based video conferencing systems.

Cisco Systems (Thailand)'s director of business development in advanced technology Mongkol Asawakowitkorn said market-analysis company IDC had forecast that Thailand's video-conferencing market would be worth US$4 million (Bt129.7 million) by the end of this year.

Cisco aims to maintain its market leadership be achieving 100-per-cent growth, he said.

Its strategy is to provide video communication from anywhere, to anywhere, using Cisco Telepresence Interoperability Protocol. This technology enables video-conference participants to communicate via a mixed range of devices, from mobile phones and 7-inch screen tablet computers to the big screens of Cisco Telepresence.

"Video-communication market opportunities in Thailand are mostly in room-based video conferencing, and in the past Cisco has had no products focusing on this area," Mongkol said. "Cisco's main strength was in providing video communication on desktop or personal devices and Telepresence."

All of Tandberg's products, which are fully compatible with Cisco's technology, will now be a part of Cisco's product portfolio.

He said Cisco would focus on three main high-potential markets: government, education and the financial, security and insurance sectors.

"There will be new types of video-communication services and applications, such as virtual experts, e-learning and online training. For example, Krung Thai Bank has deployed a video-communication system for its internal training, and Kasikornbank has installed a video-communication system covering its 300 branches, not only to communicate with this staff, but also to announce its market campaigns and promotions instantly from central office," Mongkol said.

The video-communication trend is growing rapidly around the world. According to IDC, the world video-communication market is expected to be worth about $4.8 billion by 2014.